How can you measure the impact of change initiatives on your airline company's success?

1 Define your change objectives

Before you can measure the impact of change, you need to define what you want to achieve with your change initiatives. What are the specific, measurable, achievable, relevant, and time-bound (SMART) goals that you have for your change project? How do they align with your company's vision, mission, and values? How do they support your customer satisfaction, operational efficiency, financial performance, and competitive advantage? By clarifying your change objectives, you can establish a clear baseline and direction for your change measurement plan.

2 Identify your key performance indicators

Once you have defined your change objectives, you need to identify the key performance indicators (KPIs) that will help you monitor and evaluate your change progress and results. KPIs are quantifiable metrics that reflect how well you are achieving your change objectives. They can be related to various aspects of your change project, such as quality, cost, time, scope, risk, benefits, stakeholder satisfaction, and employee engagement. You should select KPIs that are relevant, reliable, valid, and actionable for your change project. You should also define the targets, thresholds, and benchmarks for each KPI, as well as the data sources, methods, and frequency of measurement.

3 Communicate your change measurement plan

After you have identified your KPIs, you need to communicate your change measurement plan to your change team and stakeholders. You need to explain the purpose, scope, and benefits of your change measurement plan, as well as the roles and responsibilities of each party involved. You also need to ensure that your change team and stakeholders have the necessary skills, tools, and resources to collect, analyze, and report the data for your change measurement plan. You should also establish a feedback mechanism that allows you to solicit and address any questions, concerns, or suggestions regarding your change measurement plan.

4 Collect and analyze your change data

The next step is to collect and analyze your change data according to your change measurement plan. You should use a variety of data collection methods, such as surveys, interviews, focus groups, observations, audits, tests, and reports, to gather both quantitative and qualitative data for your change project. You should also use appropriate data analysis techniques, such as descriptive, inferential, and predictive statistics, to interpret and summarize your change data. You should compare your actual data with your expected data to identify any gaps, trends, patterns, or anomalies in your change performance and outcomes.

5 Report and act on your change findings

The final step is to report and act on your change findings based on your data analysis. You should prepare and present a clear, concise, and compelling change report that highlights the key insights, achievements, challenges, and recommendations for your change project. You should also share and discuss your change report with your change team and stakeholders, and solicit their feedback and input. You should use your change report to celebrate your successes, acknowledge your failures, and identify your areas for improvement. You should also use your change report to adjust and refine your change strategy, plan, and actions, and to sustain and enhance your change results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?