How can you measure the effectiveness of your personal brand story with data?

I consider the personal brand story like a seed you plant and nurture. And in order for it to grow into a strong & healthy plant, data is like water & sunlight. Data is the evidence that your personal brand story is resonating with people. As a creator, a few key metrics I track for effectiveness are: 1/ Website traffic 2/ Social media engagement 3/ Email open rates and click-through rates 4/ Backlinks and mentions 5/ Leads and sales Tracking differs based on what you do. For eg: - As a freelance writer, you can measure visitor count to your website, social shares, time on page, and inbound leads. - As a public speaker, you can measure # of people attending your speaking engagements, # of positive reviews, and # of bookings/month.

You'll need SMART objectives that match your desired objectives and audience to create your unique brand story. The term SMART stands for specified, measurable, attainable, relevant, and time-bound. The narrative that describes who you are, what you do, and why you do it is your personal brand story. It should interact your values, interests, abilities, and experiences, as well as how they distinguish and value you. It should also reach out to your target audience, the persons you really want to attract and influence with your content.

Selecting metrics is an important stage in evaluating your personal brand story because it enables you to evaluate your achievement and refine your approach. Metrics are measurements that demonstrate how successfully you are meeting your goals. If you want to improve website traffic, some metrics to consider include page views, bounce rate, session length, and referral sources. Subscribers, open rate, click-through rate, and unsubscribe rate are key metrics to consider if you want to create your email list. Choose metrics that are relevant to your goals, accurate in representing your performance, and actionable in guiding your progress.

Data collection is an important stage in evaluating your personal brand story since it allows you to understand your present status and identify your strengths and weaknesses. For example, if your data point is page views, the data represents the number of times people see your web pages. The data represents the percentage of your email receivers who open your emails if your statistic is open rate. For your own brand narrative, you should collect data that is accurate, consistent, and comparable.

Analyzing your data is an important step in assessing your personal brand story because it allows you to make sense of it and learn what it indicates about your personal brand story. If your data suggests that your page views are growing but your bounce rate is increasing, this suggests that your web pages are attracting people but not fascinating them enough to read your personal brand story. You should study your data to determine what is and is not working for your personal brand story, as well as how you can help boost it.

Improving your personal brand story is the final stage in evaluating your personal brand story because it allows you to place the lessons you've learned from data and feedback to work. The action of making adjustments and modifications based on data and feedback is known as improvement. If your research reveals that your web pages have a high bounce rate, you may aim to optimize your headlines, pictures, and layout to make them more appealing and engaging. If your research reveals that your email content has a poor click-through rate, you should recognize crafting more convincing and relevant communication and calls to action. To make your personal brand story more successful for your audience and goals, you need keep updating it.

Developing a personal brand is neither easy nor quick, but it definitely pays off in the long run. The most important thing is your business goal, e.g. increased visibility among your industry or more leads from a particular channel. In addition, it's worth paying attention to the number of views of your posts, because it's really the metric that tells whether you're visible on a given platform, although it's known that views are just the beginning of your potential customer's path.