How can you measure customer lifetime value with surveys?
Customer lifetime value (CLV) is a key metric for marketing analytics, as it measures how much profit a customer generates for your business over their entire relationship with you. However, calculating CLV can be challenging, as it involves estimating future revenue and costs based on historical data and assumptions. One way to overcome this challenge is to use surveys to collect data directly from your customers about their preferences, satisfaction, loyalty, and intentions. In this article, we will explain how you can measure CLV with surveys, and what benefits and limitations you should consider.
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André AntunesDirector of Base Management and Retention | Marketing and Customer Value Management Expert | Harvard Executive Program…
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Nesma HassanCustomer Success Expert |Transition Outsourcing | Contact Canter | Customer Experience delivery Leader | CIM @du
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Dima MousaMission-Driven & Passionate People Leader ? Product Management Director ? Business Architecture ? Value Creation ?…