How can you maximize your copywriting team's impact?

During my time as a Social Media Executive, I had this cool experience that taught me how to supercharge a copywriting team. We had a big promotion launch coming up for a client, and instead of doing our usual solo writing thing, we gathered everyone - writers, designers, the whole gang - for a brainstorm session. We threw ideas around like confetti. The result? A killer campaign that flowed seamlessly. What did I learn? Teamwork and open chats aren't just for team-building posters; they make your content pop. When your copywriters feel like they're part of a creative gang, they bring their A-game, and that's how you rock it.

This is where it must all start from. In order to get the full picture, make sure to connect with your colleagues from sales, service delivery, revenue operations, or conversion optimization as well. Understand what is currently closing actual business, so you can build on top of that or expand in a new direction as well. Don't write what *you* want to say because it's beneficial to you - write what your *audience* wants to read, and then make your sales pitch in a way that solves your prospects' needs.

As someone who have climbed the ladder, feedback is something that was not given to me properly. Here are some ways that implement while giving my team feedback 1. I give specific feedbacks and not vague ones 2. I appreciate them when they write good (this is a game changer) Most of the time, feedbacks are often given, when writers do something wrong. Always pointing out their mistakes can demoralize them, instead create a balance. This will help you gain their trust and respect which will positively impact their writing and attitude.

You only get better by learning together. If you genuinely think that the copy could be better, or if have an alternative idea, communicate that with your colleagues. It's all right to say "I think this is not the best version it could be" as long as you're being considerate to the effort that's been put into that work already. Teamwork is reliant on honesty, and honesty is what creates success in the long run. Keeping silent just because you're afraid of hurting feelings or looking bad could very well leave a great idea unheard.

Yes, yes, yes! As a content writer / copywriter, it's great to collaborate with a growth demand specialist. They're the ones who best understand who your audience is, what they want, and what type of messaging your should use right now. If they can put together a content brief for you, really amazing copy can follow. Tools like Jira are also amazing for ordering work into quarter-long projects, with each piece of the pie being neatly organized, sorted, visible, and trackable.

Keep this in mind especially when you're requesting copy about *tough subject* from your team. For example, AI is a really hot topic right now. Acknowledge that generative AI, predictive models, and machine learning aren't the most friendly subjects to jump into. The more time you allow for research, the better the end product.

Shout out your colleagues! Appreciate their work, because it's worth appreciating. Even better, establish great tracking processes so you can see the impact that their copy is making numerically. The impact is much better if you can say that your social media post generated X amount of website traffic, or that X amount of form fills are attributed to this 1 article.

A copywriting style guide or verbal manual can help maximize your copywriting team’s impact. This guide will create structure and make it easier to measure success.