How can you market yourself as a self-employed enterprise software consultant?

2 Build your portfolio

Another way to market yourself as a self-employed enterprise software consultant is to build your portfolio. Your portfolio is a collection of your previous projects, testimonials, and case studies that demonstrate your results and impact. You can use your portfolio to showcase your capabilities, achievements, and client satisfaction. You can also use your portfolio to highlight your unique approach, methodology, and tools that you use to deliver your services. Your portfolio should be updated regularly and accessible online.

3 Create your online presence

A third tip to market yourself as a self-employed enterprise software consultant is to create your online presence. Your online presence is how you communicate your brand, value proposition, and expertise to your target audience. You can create your online presence by having a professional website, blog, social media profiles, and email list. You can use these platforms to share your insights, opinions, and tips on enterprise software topics that interest your potential and existing clients. You can also use these platforms to network, engage, and build relationships with your audience.

4 Leverage referrals and reviews

A fourth way to market yourself as a self-employed enterprise software consultant is to leverage referrals and reviews. Referrals and reviews are powerful forms of social proof that can boost your credibility, reputation, and trustworthiness. You can ask your satisfied clients to refer you to their contacts or leave you a positive review on your website, social media, or online platforms. You can also offer incentives, discounts, or bonuses for referrals and reviews. You can also showcase your referrals and reviews on your marketing materials and channels.

5 Educate your prospects

A fifth tip to market yourself as a self-employed enterprise software consultant is to educate your prospects. Educating your prospects means providing them with valuable and relevant information that helps them understand their needs, challenges, and solutions related to enterprise software. You can educate your prospects by creating and sharing content such as blog posts, ebooks, webinars, podcasts, or videos. You can also educate your prospects by offering free consultations, assessments, or audits. By educating your prospects, you can position yourself as an authority, a problem-solver, and a trusted advisor.

6 Follow up and follow through

A sixth way to market yourself as a self-employed enterprise software consultant is to follow up and follow through. Following up and following through means staying in touch with your leads, prospects, and clients and delivering on your promises and expectations. You can follow up and follow through by sending timely and personalized emails, messages, or calls. You can also follow up and follow through by providing regular updates, feedback, and reports on your projects. By following up and following through, you can demonstrate your professionalism, reliability, and commitment.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?