How can you manage SMO freelancing and consulting work?

Managing SMO freelancing and consulting work requires a blend of organization, strategic planning, and adaptability. I prioritize tasks based on urgency and impact, using project management tools to keep track of deadlines and deliverables. I set clear boundaries and communicate effectively with clients to manage expectations. To stay efficient, I automate repetitive tasks and keep abreast of the latest SMO tools and techniques. I also allocate time for professional development to ensure my services remain top-notch. Balancing multiple projects is challenging, but with a disciplined approach and a focus on results, I successfully navigate the demands of freelancing and consulting in social media optimization.

Here are some?key strategies?for effectively managing?SMO freelancing and consulting work! 1. Skill Testing: Begin by freelancing part-time to test your skills in the marketplace. 2. Supplemental Income: Freelance alongside your full-time job to supplement your income. 3. Higher Earnings: Build a client base and earn more than traditional employment. 4. Skill Enhancement: Gain valuable insights and improve your skills. 5. Balancing Act: Maintain a balance between your full-time role and freelance work.

One of the first steps to optimizing social media profiles/pages for clients is understanding the goals they are trying to accomplish. With clear goals set in place, the smm can look at the current content, audience, and approach and develop a strategy for accomplishing the goals set forth for the company/client. If they're already on the right track the smm can offer ways to improve or optimize their presence based on the different channels. If the client is completely off track, the benefit is that the smm can develop a full strategy and content plan for how to achieve those goals.

Delve into Platform Specifics: To excel in the realm of social media optimization, it's crucial to dive deep into the intricacies of various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. You have to understand their complex algorithms to become familiar with the diverse audience demographics. You need to aim to master the best practices for crafting and distributing content that resonates effectively on each platform. This expertise enables you to tailor your strategies to fit the specific requirements of each social media outlet, enhancing your ability to succeed as an SMO freelancer or consultant.

We prefer to work directly with the social platforms, e.g. LinkedIn, Fb etc. We don't have much content, just 1-2 times per week, so all is done manually. All our work is done by SMO freelancer in our internal Trello team board where we can see the traction and progress. It's free and has a great App. Some of our colleagues working with clients as SMM agencies are using specific platforms, e.g. ClickUp

My suggestion is always consistency. Regardless of what quantity is set as the cadence for posting. The quality and consistency of content should remain in place always. Using tools outside of the platforms themselves can be beneficial in some cases but not all. Several factors can be taken into consideration when it comes to deciding whether content should be posted natively on the platforms or if tools should be used. The answer varies depending on the needs of the organization, cost, and in some cases ease of use. Tools are helpful when it comes to organization and planning but are not necessarily required if cost is a factor.

Since the beginning of 2023 everybody has started to use chatGPT and the content generative tool. However, we have noticed that quality and engagement have started to fall down. That's why keep up writing social content by ourselves and only polish it into the chatGPT to make sentences catchy and exciting to read. This combination "human+chatGPT" works really good.

Quality content that is optimized for social media should be a strategy that is aligned and runs in tandem with your SEO strategy. This is imperative not only for the performance of the content on social media but also if the goal is to generate website traffic, which in most instances it is, campaigns should be planned according to and taking account of the type of content that is available on the organization's website and vice versa.

Building a community is a must-have in the world of SMO. When you focus on community building, you're not just accumulating followers but cultivating relationships. It's about creating a space where your audience feels heard, valued, and engaged. When people comment or ask questions, they give you a golden opportunity to deepen your relationship with them. Providing consistent updates and support to your clients builds trust. They're not just buying a service but investing in a relationship with you. Community building is the secret sauce that makes all other SMO activities more effective. It's the foundation upon which long-term success is built.

Of course, connecting and maintaining engagement with your audience is crucial. That's how you nurture relationships for the long term.

I've noticed a new trend on LinkedIn when SMM agencies create not only Companies' business page content, but also a C-level executive thought leadership one for personal pages. From one side ghost writing existed for centuries and many great novels were created in a such way. But on the other hand if you don't have thoughts or time for that, maybe this is just not for you?