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How can you manage risks in R&D validation?

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R&D validation is a crucial step in product development, where you test your assumptions and hypotheses with real customers and users. It helps you avoid wasting time and resources on building something that nobody wants or needs. However, R&D validation also involves risks, such as exposing your ideas to competitors, losing control over your data, or getting biased or unreliable feedback. How can you manage these risks and ensure that your R&D validation is effective and efficient? Here are some tips and best practices.

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Shadman Rahman

Senior Product Manager @Keystone Education Group | I help professionals master their product sense, one step at a time.
Seif Abdelghany

The Master Product Manager The Consumer Electronics Expert

1 Protect your intellectual property

One of the main risks of R&D validation is that you might reveal your unique or innovative ideas to potential competitors, who could copy or improve them before you launch your product. To prevent this, you should protect your intellectual property (IP) by applying for patents, trademarks, or copyrights, or by using non-disclosure agreements (NDAs) with your testers and partners. You should also limit the amount of information you share and use mockups, prototypes, or minimum viable products (MVPs) that only show the core features and benefits of your product.

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Vlad I.

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While it's crucial to protect your IP, being overly protective can hinder collaboration and innovation. Sometimes, sharing ideas within a trusted network can foster feedback, lead to improvements, and accelerate development. Balancing openness and protection is key.

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Shadman Rahman

Senior Product Manager @Keystone Education Group | I help professionals master their product sense, one step at a time.
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In R&D validation, exposing unique ideas to prying eyes is a concern. Here's how to guard your innovations: Legal Tools: Always consider patents for unique mechanisms, trademarks for brand protection, and copyrights for original content. These legal shields deter copycats. Use NDAs: Before any validation exercise, ensure testers, partners, or anyone privy to your project signs a Non-Disclosure Agreement. It legally binds them to secrecy. Limit Exposure: Instead of showcasing the complete product, focus on core functionalities. Using mockups, MVPs, or prototypes conceals the full spectrum of your innovation, offering a taste without giving everything away.

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2 Choose the right validation methods

Another risk of R&D validation is that you might use the wrong methods or tools to collect and analyze data from your customers and users. For example, you might rely on surveys or interviews that are too vague, leading, or biased, or on analytics or metrics that are irrelevant, inaccurate, or misleading. To avoid this, you should choose the right validation methods based on your research questions, goals, and hypotheses. You should also use a mix of qualitative and quantitative methods, such as user testing, experiments, A/B testing, or customer development, to get a comprehensive and balanced view of your product's value proposition, problem-solution fit, and product-market fit.

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Seif Abdelghany

The Master Product Manager The Consumer Electronics Expert
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From my experience, when working on home appliances industry we have mix of ways to validate concepts and ideas. 1) Define first the outcome required from the validation and if there specific KPIs that must be measured 3) Define the assets that must exist for this validation to take place ( prototype, wireframe, concepts, messaging,…etc) 2) Define the methodology to be used and what is the starting point, do you start with focus groups or consumer interviews, as divergence method and converge with customer surveys, conjoint analysis, field tests? 3) collect and Analyze the data to enable the measure by and KPIs activation. 4) utilize the final results to compare vs assumptions and retweak the product to fit the new insights.

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Shadman Rahman

Senior Product Manager @Keystone Education Group | I help professionals master their product sense, one step at a time.
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Align with Questions: Choose methods that address core research questions. Clear Goals: Know what you're testing and expect outcomes. Avoid Biases: Ensure neutrality in surveys/interviews to garner honest insights. Mix Methods: Combine qualitative (e.g., user interviews) with quantitative (e.g., A/B testing) for comprehensive feedback. Relevant Metrics: Use directly pertinent data points to avoid skewed conclusions. Choose wisely, and your R&D validation will yield actionable insights, directing your efforts effectively.

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3 Validate with the right audience

A third risk of R&D validation is that you might validate your product with the wrong audience, such as people who are not your target market, who have different needs or preferences, or who are not representative of your potential customers and users. This could lead to false positives, false negatives, or irrelevant feedback that could skew your results and decisions. To avoid this, you should validate your product with the right audience, who are your early adopters, who have the problem that your product solves, who are willing and able to pay for your product, and who are reachable and accessible for testing and feedback.

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Shadman Rahman

Senior Product Manager @Keystone Education Group | I help professionals master their product sense, one step at a time.
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Audience Matters in R&D Validation: Target Market: Ensure participants match your product's intended audience. Need-Based Selection: Engage those facing problems your product aims to solve. Willingness to Pay: Gauge genuine interest and potential conversion rates. Accessibility: Collaborate with those easy to reach for iterative testing. Selecting the right audience bolsters the validity of your R&D results, guiding you toward a product that truly meets market demands.

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4 Validate early and often

A fourth risk of R&D validation is that you might validate your product too late or too infrequently, which could result in missing opportunities, losing traction, or launching a product that is outdated or unfit for the market. To avoid this, you should validate your product early and often, starting from the ideation stage and continuing throughout the development process. You should also iterate and improve your product based on the feedback and data you get from your validation, and pivot or persevere based on the evidence and insights you gain from your validation.

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Shadman Rahman

Senior Product Manager @Keystone Education Group | I help professionals master their product sense, one step at a time.
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Initiate Early: Begin validations in the ideation phase. Early insights can shape foundational product decisions. Consistent Check-ins: Instead of occasional tests, adopt a frequent review rhythm. This captures evolving user preferences and emerging market shifts. Feedback into Action: Continuously refine using the feedback loop. It's not just about collecting data but acting on it. Decide with Data: When facing product direction choices, lean on validation data. It’ll indicate if you should adapt (pivot) or stay the course (persevere). Periodic R&D checks ensure products are timely, relevant, and aligned with market dynamics.

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5 Learn from failures and successes

A fifth risk of R&D validation is that you might not learn from your failures and successes, which could limit your growth, innovation, and competitiveness. To avoid this, you should learn from your failures and successes, by documenting and analyzing your validation results, by identifying and addressing the root causes and key factors of your failures and successes, by sharing and celebrating your learnings and achievements with your team and stakeholders, and by applying and scaling your learnings and achievements to your future products and projects.

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Shadman Rahman

Senior Product Manager @Keystone Education Group | I help professionals master their product sense, one step at a time.
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Document Everything: Maintain a clear record of both successes and setbacks during validation. Deep Dive Analysis: Instead of surface-level evaluations, delve deep to identify root causes of outcomes. Team Involvement: Involve your team in retrospectives. Collective insights often surface overlooked details. Share & Celebrate: Emphasize the importance of both hits and misses. Each provides a direction for the future. Incorporate Learnings: Use this knowledge as a cornerstone for future endeavors, ensuring past lessons shape upcoming innovations. Remember, every validation outcome, positive or negative, is a stepping stone towards a refined product strategy.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you manage risks in R&D validation?

1

2

3

4

5

6

1 Protect your intellectual property

2 Choose the right validation methods

3 Validate with the right audience

4 Validate early and often

5 Learn from failures and successes

6 Here’s what else to consider

Product Management

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How can you manage risks in R&D validation?

1

2

3

4

5

6

1 Protect your intellectual property

2 Choose the right validation methods

3 Validate with the right audience

4 Validate early and often

5 Learn from failures and successes

6 Here’s what else to consider

Product Management

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