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How can you manage player expectations in your online gaming community?

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Player expectations are the beliefs, hopes, and assumptions that gamers have about your online game and its features, content, and community. Managing player expectations is crucial for creating a positive and engaging gaming experience, as well as avoiding disappointment, frustration, and backlash. In this article, you will learn some tips and strategies for managing player expectations in your online gaming community.

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Stefania Apostol

Development Manager at Electronic Arts (EA) - Maxis ??

1 Know your target audience

The first step to managing player expectations is to know who your target audience is and what they want from your game. You can use various methods to research your audience, such as surveys, feedback forms, analytics, forums, social media, and reviews. By understanding your audience's preferences, needs, and motivations, you can design your game and its community features to match their expectations and provide value.

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Stefania Apostol

Development Manager at Electronic Arts (EA) - Maxis ??
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Getting to know your audience and understanding their wants, needs, and pain points is essential if you want to create engaging and memorable products. It's important to flag that this isn't just a task for community managers - it involves all layers of the company. Everyone in the company, from top to bottom, needs to have a good grasp of who the target audience is, and of course, its potential. This requires time, resources, and dedication if you want to create a bond and transform your audience into something more - a community.

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Victor Wi?niowski

Gaming aficionado | 1000's of hours in the virtual world | Passionate about Outside-the-Box Ideas | Creative Marketing Generalist
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To keep your gaming community happy and engaged, it's crucial to manage their expectations effectively. This involves understanding their needs, communicating clearly, setting realistic goals, and actively engaging with their feedback. By fostering a sense of transparency and collaboration, you can build a thriving online gaming community that thrives on positivity and enjoyment.

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2 Communicate clearly and consistently

The second step to managing player expectations is to communicate clearly and consistently with your players. You can use various channels to share information, updates, and news about your game and its community, such as blogs, newsletters, videos, podcasts, and live streams. By communicating regularly and transparently, you can build trust and rapport with your players, as well as inform them about your game's vision, goals, and roadmap.

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Victor Wi?niowski

Gaming aficionado | 1000's of hours in the virtual world | Passionate about Outside-the-Box Ideas | Creative Marketing Generalist
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To keep your gaming community in the loop and excited about the game, maintain open communication channels. Engage regularly, share updates, and keep your players informed about your game's direction, progress, and plans. This transparency fosters trust, builds rapport, and keeps everyone on the same page.

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3 Set realistic and achievable goals

The third step to managing player expectations is to set realistic and achievable goals for your game and its community. You can use various tools to plan and track your game's development and community growth, such as milestones, sprints, roadmaps, and KPIs. By setting realistic and achievable goals, you can avoid overpromising and underdelivering, as well as maintain your game's quality and stability.

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Victor Wi?niowski

Gaming aficionado | 1000's of hours in the virtual world | Passionate about Outside-the-Box Ideas | Creative Marketing Generalist
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Set ambitious goals for your game, but ensure they're grounded in reality and aligned with your team's capabilities. By establishing achievable targets, you can create a sense of accomplishment and build trust within your gaming community. Remember, quality and stability are paramount, so always prioritize these aspects over rapid expansion.

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4 Solicit and respond to feedback

The fourth step to managing player expectations is to solicit and respond to feedback from your players. You can use various methods to collect and analyze feedback, such as surveys, polls, ratings, reviews, forums, social media, and support tickets. By soliciting and responding to feedback, you can show your players that you care about their opinions and suggestions, as well as improve your game and its community based on their needs and wants.

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5 Balance innovation and familiarity

The fifth step to managing player expectations is to balance innovation and familiarity in your game and its community. You can use various techniques to create and implement new and exciting features, content, and events for your game and its community, such as prototyping, testing, iterating, and launching. By balancing innovation and familiarity, you can surprise and delight your players, as well as keep them engaged and loyal.

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6 Handle issues and crises

The sixth step to managing player expectations is to handle issues and crises that may arise in your game and its community. You can use various strategies to prevent and resolve issues and crises, such as monitoring, reporting, troubleshooting, patching, and apologizing. By handling issues and crises, you can minimize the negative impact on your game and its community, as well as restore your players' confidence and satisfaction.

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Christopher Chung

Game Designer, Unity Developer, Educator
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The toughest part of talking to your community is when you're dealing with "bad news". Online game communities' players, particularly ones that continue to buy into your game, want to know that the folks at the helm are competent, respectful of their interests, and worth their time and money to continue to invest in. In that vein, it should be no surprise that responding overly slowly, condescendingly, gas-light-y, or vaguely doesn't really do the work that messaging in the face of problems or crisis should. Try to embody the virtues that everyone wants to see in any partnership - honesty, transparency, accountability, integrity, and whatever else your studio/company stands for.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you manage player expectations in your online gaming community?

1

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3

4

5

6

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1 Know your target audience

2 Communicate clearly and consistently

3 Set realistic and achievable goals

4 Solicit and respond to feedback

5 Balance innovation and familiarity

6 Handle issues and crises

7 Here’s what else to consider

Game Development

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How can you manage player expectations in your online gaming community?

1

2

3

4

5

6

7

1 Know your target audience

2 Communicate clearly and consistently

3 Set realistic and achievable goals

4 Solicit and respond to feedback

5 Balance innovation and familiarity

6 Handle issues and crises

7 Here’s what else to consider

Game Development

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