How can you make your value proposition more clear and concise?

Know who you're talking to! Figure out the people you want to reach with your message. When you understand your audience, you can make your value proposition short and clear, so they know exactly why your product or service is right for them.

One thing I find very useful is to ask some questions before the meeting. Understand the challenge, what the problem they want to solve is, and what the client hopes to gain (beyond the financial aspect). With these exploratory questions beforehand, we can put together a presentation and proposal that can deliver these answers. This way, we show genuine interest in the client's problem and can build an attractive value proposition.

Crafting a value proposition is like trying to sell a winter coat in the Sahara. It's pointless unless you find someone who's actually cold! Identify your target audience: they're not just anyone, they're the ones feeling a specific 'chill' that your solution can alleviate. Invest in understanding their unique needs. Then, tailor your solution like a custom-made coat, clearly showing how it addresses their specific challenges. Be honest, be open, and be on point. Your value proposition should be as snug and fitting as the perfect winter coat for someone braving a snowstorm.

Craft a concise value proposition by identifying core benefits, tailoring to your audience, using simple language, highlighting uniqueness, focusing on results, keeping it short, using strong language, and testing for effectiveness. For instance: Boost productivity with our user-friendly software, streamlining your workflow for unparalleled efficiency.

Your target audience is the specific group of consumers most likely to procure your product or service, and therefore, the group of people who should see your Value proposition. Keep the message short, loud and clear about the product/services which is beneficial and productive for them.

Value selling is very important. Your customers are not interested in knowing all your product features. All they care about is whether your product solves the problems they have. If yes, you then move on to the next step of what else can be done and how this can transform your business outcomes.

One thing I usually do to while creating value propositions is to quantify the benefits which would make the audience visualize having the value already. for example, our paperless solution will speed up your operations by 80% and cut down paper use in the organization by 99%

Think about what it does for you! Instead of talking about all the fancy features, tell people how your product or service makes their life better. Focus on the good stuff it brings, and they'll quickly see why it's valuable. Keep it simple and highlight the benefits for a clear and concise value proposition.

Benefits are only benefits if they matter to prospect. So, what matters most to your prospects? Achieving a goal or solving a problem. And this is how your value proposition should be framed...talking about desired outcomes, NOT the vehicle used to get them there.

Benefits are only benefits if they matter to prospect. So, what matters most to your prospects? Achieving a goal or solving a problem. And this is how your value proposition should be framed...talking about desired outcomes, NOT the vehicle used to get them there.

Most value Propositions are overly complicated. They use business formalities or technical jargon (especially in more technical sales). This happens because the salesperson wants to sound clever and credibility and thinks using big words helps them come across professional. But they're missing something. If you communicate at a higher level than necessary, you make the prospects brain do more thinking. They have to translate your words into something simple, to make sense of it and that can take the brain in to "fight, flight or freeze mode" - which is why you get objections. Instead, articulate the problem in everyday speak, much like how the prospect would describe their world to a friend at a bar. Simple, clear and uncomplicated.

Keep it plain and simple! When you talk about your product or service, use easy words that everyone understands. No need for fancy language—just be clear and straightforward. This way, people can grasp your value proposition without any confusion.

During my time at Dabbel Automation Intelligence, I learned that simplicity is key, especially when dealing with complex products like building automation software. If you can't explain it to a six-year-old, you probably don't understand it well enough yourself. Cut the jargon. Use language that even your grandma would understand. It’s not dumbing it down; it’s clearing it up.

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Try it out and make it better! Test your value proposition with different people to see what works best. Listen to their feedback and make changes to make it clearer and more appealing. It's like trying on different outfits until you find the one that fits just right!

Here’s a little secret from my days at Wunder Mobility: Always be in 'beta mode'. We constantly tested and refined our value proposition. It’s like baking a cake; you need to taste and tweak it until it’s just right. Use customer feedback, market trends, and sales data as your ingredients. The market is your kitchen, and your value proposition is the recipe. Keep adjusting until it’s Michelin-star worthy.

Think about the extras! Consider what else makes your product or service special. Is it the great customer service, a money-back guarantee, or something else? Highlighting these extras can make your value proposition even more appealing and clear.

Remember, a value proposition is not just what you think it should be; it's also about what resonates with your audience. It's like being a DJ at a party. You might love 80s rock, but if the crowd is into electronic, you better switch that playlist. Stay adaptable, listen to the market's rhythm, and don't be afraid to change the track if it's not working.

Try A/B testing for different value prop messaging. You'll start finding patterns about what works well for certain audience and what doesn't. Try leveraging the successful ones with different audience and monitor results again. You'll be left with a few that resonates the most across board. These will be your go-to.