How can you make your social media profile stand out?

Your number one goal, if you want to stand out, is to build an authentic social media presence. Find what works and feels natural for you. Only doing what you believe the industry "wants" will lead you to look and sound just like everyone else. Find YOUR voice. Add in YOUR personality. Let people get to know you while they learn about your industry and viewpoints. Social media isn't a white paper... a LinkedIn live can look and feel different than a webinar... You can crack a joke in the comments. Remember your buyers are people and they want you to be a person too.

??Social media changed in 2023?? Biggest mistake people make is creating tons of content instead of using an effective strategy to get the algorithm work for them to reach their business goals via social media. Just like you can't reach your destination, if you don't put in the precise address in your GPS, you can't reach your business or social goal, if you don't know what it is! Myth: You need to create tons of content. Quantity>quality Truth: Quality>quantity. You only need few high-quality pieces to establish your Thought Leadership. Myth: Best way to grow Sales is creating content Truth: Relationship building is the name of the game in 2023. Best way to grow your sales is making your ideal clients seen and heard.

Your goals should outline what you aim to achieve, such as lead generation, brand awareness, or customer engagement. By clearly defining these aspects, you can develop a more targeted and successful social media prospecting strategy.

When optimizing your profile, the most important you should have in mind is whom you are optimizing it for. Is it for recruiters? Is it for your prospects? Is it for other business leaders whom you want to do business with? the goal of a profile is to capture attention, interest, and later engagement from anyone who visits your profile.

1) Banner-Visual 1st impression to show your who, what, why 2) Profile Picture - Gain comfort by knowing what you look like (bonus add audio to hear how you sound too) 3) Headline- 220 characters of the most powerful SEO. Keywords are king to get people to your page.

Never forget to talk the language of your target audience. On LinkedIn you can actually make your profile accessible in several languages if you like, but next to that also use words that your customers would use. Extra: try using tools like photofeeler to check which profile picture gives the feeling that you want viewers to get. E.g. trust, courage, wisdom etc.

??NINJA TIP: Most important: Your headline! It's the most precious real estate in your entire profile and most people don't use it effectively. Why? 1. Even if you're attending an audio event, people see the 1st line of your headline! 2. It's the first thing they see of you (together with your picture) HOW TO USE IT: Wrong: Put your job title in there Right: Put THE MOST IMPORTANT thing you want people to know about you. Wrong: Mention everything you do: Mom, servant Leader, CMO, avid traveler Right: People won't remember everything. Only put in the 2 max 3 things you want them to remember about you. What good is it if they remember you love traveling, when you want new clients?

The best way to make your profile stand out is to have your ideal client in mind while crafting it. If you want to stand out from the crowd, your profile needs to answer this question: "How can I help you with your pain points, challenges, and interests?" Your target audience is looking for specific, not generalized profiles and content.

Focused on the LinkedIn platform this works best if you focus your posts on 1 or 2 key areas. In other words: pick your niche. Extra tip: Add some personal stories once in a while as well to humanize yourself a little too!

Best Way To Figure Out What Goes Viral: Use the Linkedin/Facebook/Instagram Polls to do your own research on what your audience wants. Trust me, they will answer, if you ask them the right way. What's the right way? ??Make your poll short and sweet ??Use customer language, not marketing/sales acronyms in your questions ??Incentivize then to fill it out The incentive can NOT be offering them iPads or Amazon cards, as it'll attract people who will do it for the money. Offer them a product related incentive

What is it you will be posting content about? Choose key topics and subtopics related to your field. For this part, be as specific as possible. I focus on ABM, Social Selling and Business Growth as my main topics. That’s where I can really add value, that’s my expertise, the area I excel.

None of us want to be "sold to." Instead, we all want to be in charge of our own buying. Our prospects are no different. Today's buyers want to be connected to potential resources who are trusted and authentic. I use the phrase "Be the Friend First" to describe how we should be engaging digitally. This means being helpful and supportive. Showing gratitude. Not pushy. Ever. This philosophy is for all of us, not just salespeople by the way.

When connecting with people on Linkedln, one thing you always want to have is a genuine interest in the other party and business. This is what helps you build that trust and stronger relationship with people. So instead of pitching on what you do, start the conversation with what they do and what is their business contributing to.

Invest the time to understand your audience. Don’t be afraid to speak to them, ask them questions, and on top of this do your research and find out the pain points and challenges they are facing. Based on this, produce content that truly adds value to them. Go one step further and create personas if needed and keep adding to them as you learn more. Take note of their feedback. This is one of the things I love about LinkedIn, because you can get live feedback. This insight will allow you to learn more about what’s resonating, if there are any other angles or views and opinions to take into consideration.

Engage with your followers by responding to comments, messages, and mentions promptly. Actively listen to their feedback and needs, and tailor your content and interactions accordingly. Be a helper, a friend.

Also make sure to ask new customers how they got to know you / your company. If the answer you get includes 'via LinkedIn' more and more, you're moving in the right direction.

Probably you want to show and talk about a lot on your profile, but remember to keep it simple. Once you finished your profile, go through it one more time and delete fluffy / unnecessary words. Ask at least a few people out of your target audience to read it, and ask what questions come to mind. Make sure to update your profile accordingly.