Podcasting is a great way to share your voice, ideas, and stories with the world. But how can you make sure that your podcast reaches as many listeners as possible, regardless of what device they use? In this article, you'll learn some tips and best practices for making your podcast compatible with all devices, from smartphones to smart speakers.
One of the most important decisions you'll make as a podcast creator is what audio format to use for your episodes. Audio formats are the ways that sound data is encoded and stored in a file, and they affect the quality, size, and compatibility of your podcast. The most common audio formats for podcasts are MP3 and AAC, which are both widely supported by most devices and platforms. MP3 is the older and more popular format, but AAC offers better quality and efficiency at lower bitrates. You can use either format for your podcast, but make sure to choose a consistent bitrate (the amount of data per second) that balances quality and file size. A good rule of thumb is to use 128 kbps for MP3 and 96 kbps for AAC.
En las plataformas en donde tengo mi Podcast, más exactamente vídeo Podcast, tengo el formato de MP4 que es compatible con la mayoría de dispositivos. El programa OBS Studio que uso para hacer los diferentes programas, graba los mismos en MKV que puede manejar varios canales de audio. Al terminar la grabación hace la conversión directa a MP4. Es un vídeo podcast porque ense?o a usar un sistema operativo y programas en él, por lo que, no solo puedo usar audio, es necesario trabajar en vídeo para mostrar lo que se hace directamente en pantalla.
Actually, there's no choice to be made here. The audio format and quality will be determined by the platform where the podcaster uploads content for streaming. Some platforms accept MP3, others WAV, and a few even MP4. So, the ideal approach isn't to select a format, but rather to understand how to export your episode in the required format for the specific platform.
To ensure your podcast is easily found, downloaded, and played on mobile devices, there are a few tips to keep in mind. Make sure your title is catchy and descriptive, including main keywords that indicate what your podcast is about. Create an eye-catching and relevant cover art that stands out in podcast directories and apps. Write a concise and compelling description that summarizes your podcast's theme, style, and value proposition. Use tags and categories that match your podcast's genre, audience, and content. Additionally, add show notes and transcripts for additional information, links, and resources for your listeners. Lastly, enable an RSS feed and subscribe buttons so people can easily follow your podcast and get notified of new episodes.
El Podcast que tengo en las plataformas en donde está (YouTube, Spotify, Linkedin, WhatsApp (Canales), Telegram (canales), Instagram, Facebook y Tik Tok) tiene una breve descripción que da una idea sobre lo que va a encontrar el oyente. Como hay que explicar y mostrar el funcionamiento del sistema operativo y programa, hay que poner vídeo. Acá le llamamos Vídeo Podcast. En YouTube se puede hacer las diferentes temporadas o grupos de temas como en un listado dentro de la división de Podcast por lo que facilita ubicar grupos de temas. En las otras es mediante el título de cada programa en donde se especifica el tema y la sección. Así es, como se facilita al oyente la tarea de ubicar temas específicos.
In addition, try to find out if the platform you're using allows you to embed links in the episode description. This way, you can share your social media, website, episode information like guest contact, mentioned individuals, giveaways, and more.
Another way to make sure that your podcast is compatible with all devices is to test it on different platforms and apps that your listeners might use. For example, you can check how your podcast sounds and looks on Apple Podcasts, Spotify, Google Podcasts, Stitcher, and other popular podcasting services. You can also test your podcast on smart speakers, such as Amazon Echo and Google Home, by using voice commands and queries. By testing your podcast on different platforms, you can identify and fix any issues or errors that might affect your podcast's performance, accessibility, and user experience.
Para encontrar la plataforma, tuve que buscarla con Google. Inicialmente arranqué con YouTube y Spotify. Linkedin no es para Podcast, pero hice un grupo dentro del mismo con ese objetivo. El canal de Telegram también me permitió colocar el podcast sin problemas. El canal de whatsApp es más reciente y los vídeos no pueden pesar más de 60 megas que me tocó coger los de youtube que tengo, descargarlos en una resolución de 720 megas en MP4 y listo... tengo el vídeo dentro del espacio requerido. Por último, Tik Tok solo permite vídeos de máximo 10 minutos por lo que tocó hacer ajustes para estar dentro de ese tiempo. Todos ellos usan MP4 para video podcast por lo que lo usado extensamente en todos ellos. Y en SmartTV entran en YouTube.
This is an old technique known as the "car test," where mixing engineers would test their recordings on a car stereo system to ensure they sounded good to the average listener. While using professional headphones or speakers makes a significant difference, it's still crucial to ensure that your episode will sound good to those who listen on basic headphones, cell phones, radios, or in their cars. For mixers, I recommend keeping a pair of inexpensive headphones on hand for testing. Your episode should sound good even on lower-end devices.
Finally, to keep your podcast compatible with all devices, you need to update it regularly with new and relevant content. This will not only keep your listeners engaged and loyal, but also help your podcast rank higher in the search engines and directories. To update your podcast regularly, plan and schedule episodes in advance, and stick to a consistent frequency and duration. Additionally, make sure that the audio content is of high quality and delivers value, entertainment, and education to your listeners. Promote your podcast on multiple channels such as your website, social media, email, etc., and encourage your listeners to rate, review, and share it. Monitor the analytics and feedback for further improvement of the content, format, and strategy. By following these tips and best practices, you can make your podcast compatible with all devices and reach a wider audience. Podcasting is a powerful medium; therefore, ensure that everyone who wants to listen to it can do so without any difficulty.
Acá he ido haciendo grabaciones a diario y subiéndolas, porque es muy importante que la información esté disponible lo más pronto posible. Esto ha ayudado a que siempre encuentren material para despejar sus dudas. Mi podcast está dirigido a ense?ar.
Consistency is key. When you have a set day and time for your episode releases, the algorithm works in your favor, and your loyal listeners eagerly anticipate your content (you become a part of their routine). It also enables you to stay organized and have episodes ready for release, even if you need some time off or a vacation. Organization and consistency are your allies, there are no downsides to them.
Es necesario recordar tener, no solo un buen equipo de cómputo, sino tener los programas para realizar la tarea y hoy existe varios tanto en Licencia Privada como en Licencia Libre, y juntos pueden realizar la misma tarea con igual calidad. Eso es lo que agregaría aquí.