How can you make your market research report more persuasive and memorable with storytelling?

Credo che oggi i mercati "noti" siano molto ben coperti da ricerche di mercato. Molto meno i mercati nuovi, cioe' "quale mercato per l"AI" o l' "NFT". C'e' la tecnologia, ma molti piu' scienziati che brillanti marketers. Se non la sai vendere, una tecnologia a cosa serve?? Tornando al tema generale, credo che una ricerca di mercato, dipendesse da me, avrebbe le sezioni "dai iniziamo" e "definisci l'algoritmo, cioe' lo step by step...

Audience needs to be defined. Without setting proper target audience you are just hitting darts in dark room. Audience needs to be segregated based on demographic data, Interests, age, culture, region and many other things. You cannot market mens clothing to women Audience and vice versa. Also, it's also not worthy to target summer wear to people residing in Alaska. So set your target audience first.

TLDR: - Know your target audience for the product you're selling - Know your target audience for the report you're creating - Focus on telling a simple story where you're product is the hero When creating market research reports, I always have two audiences in mind — our target audience for our product and the stakeholders consuming my report. Thinking from these two perspectives helps me select the insights and metrics to focus on to tell my story. In telling the story, I aim to tease the report, create FOMO, and inspire the audience. If I can leave the audience with these feelings, they are more likely to engage with me and my report, precisely what I want. For a deeper dive into how I do this, please DM me.

I’m my perspective, this is one of most pronounced differences between traditional market research and modern, engaging approaches. Crafting relatable emotions that resonate with audience lies on the meticulous understanding of struggles and opportunities this same audience is looking for and that can potentially be solved through the narrative they are about to engage with. Storytelling is super effective into evoking empathy and therefore create deeper engagement - and it can’t be done with a generic approach.

In my experience, I like to share personal as well as Professional experiences that I have encountered, and hope that will assist others.

Create an engaging storyline that connects all your data points. Utilize captivating visuals like graphs and infographics to illustrate key points. Include real-life examples from case studies as an added dimension of relatability; include quotes from stakeholders for credibility and emotional resonance; add quotes that resonate emotionally; use techniques like creating a protagonist/antagonist pair, using emotions, or starting with thought-provoking questions to add visual depth and further strengthen your market research findings with storytelling elements woven throughout. By incorporating storytelling elements into your report, you can engage readers, make information more memorable.

Alcuni fatti recenti stanno, a mio giudizio, per impattare in modo rilevante sul nostro set comportamentale. L'AI sta dimostrandosi capace di creare avatar simil umani molto ma molto somiglianti. Il lips sync e' praticamente perfetto. Esistono gia' websites con modelle molto attraenti del tutto confondibili con un originale. Tre giorni fa 160mila attori americani hanno scioperato contro l'uso di avatar. Sempre piu' spesso vengono rilasciate app in grado di "far parlare" delle foto. Abbiamo due distinti ordini di problemi. Uno, sostitutivo, dove AI fa cio' che umani facevano, ed uno falsificativo, dove AI fara' dire a persone cose mai dette. Emergera' un bisogno di "prove certe" dell'autenticità' di un "parlato". Blockchain e NFT a Voi

Make sure you don't present something rigid and stiff. Yes I know it's number and data but it's also represent consumers who're people. Picture the way they live, what's their households looks like, what type of car they driving how their days goes by. By doing this you add color to your pencil drawing.

while presenting something in professional space ,we must understand the audience, are they technical , have background or not , especially when we have a mixed audience, one need to explain as it is being explained to a beginner , below should be steps - Publish a clear agenda Set up clear expectation before beginning. Set content during session send clear MoM and action points after presenting .

La rilevanza di poter fornire una "prova" di cosa sia vero o no sara' duplice. Come provarlo ex post, e come cautelarsi ex ante. Un politico dira' cose mai dette, ragionevolmente sbagliate, scandalose, inopportune. Un fidanzato mollato dalla sua bella fara' pervenire al nuovo partner foto e video dove la fanciulla non appare irreprensibile. E le diffondera' in rete. Persone normali, non famose. Come e' stimabile qs tipo di danno? Io lo giudico irreparabile. A quali condizioni, una polizza assicurativa potrebbe essere emessa? Allora, se vado in un'area aperta, dovro' a mia volta videoriprendermi, sigillare il tutto in un NFT, o su una delle blockchain pubbliche che nasceranno

Say what you see, what was your first assumptions and what Data shows. Describe conflict in pure words and emotions, e.g. this conflict leads to what emotions! Be noted, at the end of the day, people around the table want to sell the cure !!!

When there is a work , there should be constructive disconnect and feedback, which leads to improvisation . And any such suggestion and improvisation should be backed with data.

Insights don’t have to be mixed with Hollywood CGI explosives to be captivating or useful. Great insights will actually repel little narrative tricks. These powerfully communicate meaning without a concern for syntax or format, style or flash.

Quindi avremo un mercato del "no fake first". Ci sara' chi offre e chi usa applicativi delle tecnologie emergenti. Gli intermediari professionali saranno il fattore critico Esiste un parallelo, sconfortante, con il mercato della (anti)contraffazione di cui sono esperto. E' un mercato in mano alle organizzazioni criminali, che finanzia il terrorismo. E' stato provato che l'attacco terroristico del 2004 sul treno in Spagna, e' stato finanziato con i proventi da vendite di falsi. Addirittura sono stati trovati libretti di istruzione. Il falso viaggia in particolari disassemblati, spersi in piccoli colli, spesso grazie all'ordinario servizio postale. A destino, i particolari vengono assemblati ed una fake Birkin vede la luce.

In all my boardroom conversations , i have found anything without insights have very less or zero credibility , People don't just believe any argument which is not backed by insights

Io sono certo che usero' queste tecnologie. Ma il percorso verso l'usabilita' piena e' lungo. Chi saprebbe usare, non dico creare, una blockchain? O generare un NFT? E non sto affrontando il problema del costo. Che non potra' che essere pubblico. Certo che aumenteranno le imposte... Credo che i soggetti coinvolti in un tentativo di ricatto saranno in un grande pasticcio. Le ratio legali perche' una prova sia ritenuta ancora tale, cambieranno. Si credeva che L'HAI avrebbe tolto lavoro agli scrittori, ma la piattaforma Medium, usatissima da chi scrive, purche' in inglese, rassicura. Sono perfettamente in grado di riconoscere i testi AI generated. "Ah non posso scrivere libri? Poco male mi sono appena messa a scrivere umani" .

Coca-Cola's "Share a Coke" campaign is a great example of how storytelling and personalization made the marketing campaign more persuasive and memorable, leaving a lasting impact on consumers. While I was not in the boardroom where this strategy was presented, I can imagine how the marketing team must have driven the point home with compelling storytelling and most importantly, not burying the lede.

Don't be shy. The people who talk are the ones who at least share what they think and create a silent room into think tank. Yes, be the talkative one, you're the one who extract those insights, you live with those numbers so give us the way out.

When you’re going to make recommendations, specially when it goes on a way different that it was done before, is important to tell the finds and recommendations, linked with what was found and put some examples on it. As it can help the audience be more open for the suggested changes. Nobody likes to hear or be confronted with ideas that “they should have come up with”

Recommendations are easiest way to prove your thought leadership and authority over any conversation . Here with your uniques storytelling , you can create immense value and perception amongst your audience

Adding visuals in market research report is one of the important tool to make lasting and compelling impression of your work. Articulating your finding and work visually would not only speed up decision making process but also help to strengthen your belief. People or clients are likely to see visuals more effectively than reading through reports. For Example: Investors would like to see your company sales, revenue, profits and other ratio in the form of visuals like bar charts, pie charts or line charts rather than reading annual reports. Thereby, visuals make lasting impressions.

Collaboration A market research briefing is about the problems and key issues the company think. But it sometimes comes down to decisions made based on company culture, global strategies or even lack of opportunities to implement what has to be done, and the “outside” not biased view, will be used for that reason. So never try present your finds as complete new, or people can feel that you’re calling them stupid.

This is probably the most important section of a report to ensure that you are including in a Market Research Report! There can be a full analysis of foot traffic through a shopping centre, for instance, along with all the best narrative, insights and recommendations, insights and visuals but if you fail to take a broader perspective your research and analysis can become moot. What if you don't take a step back from the micro analysis and miss the marco trend of an out migration from the area or in an extreme case that there is planning permission for another shopping centre in the next town over? Your analysis may be valid but for what period of time. Remember to take into consideration the wider landscape and other considerations.