How can you make your franchise's loyalty program more diverse and inclusive?

1. Easiness of earning and burning point 2. Find the right balance of rewards between monetary and experiences 3. Select the right partners so you bring value to your audience 4. Use the data to personalize your loyalty program and anticipate behaviour, interest, needs, purchase 5. Clear ROI and performance metrics from day 1!

Pour être efficace un programme de fidélité doit être facile à proposer, non intrusif - à savoir pas être bombardé de publicité suite à l’adhésion - dématérialisé (stop aux cartes en plastique) et gratuit ou à faible co?t. Quel intérêt pour un consommateur de payer le prix fort si la carte lui co?te autant que ce qu’elle lui rapporte ? Il conviendra de bien former le personnel en caisse qui ne manquera pas de rappeler l’avantage de la posséder !

Algunas ideas para crear un programa de fidelización atractivo aún con una misma base de operación -Adaptar la recompensa de acuerdo a la segmentación de tus clientes -Crear un sentido de comunidad a través de comunicación e interacciones directas entre los participantes y la empresa. -Escuchar a tus usuarios e innovar según su retroalimentación.

Does your loyalty program mean anything to your customers? It needs to make an emotional connection with your customers. That emotion is what drives loyalty, this is not a logical decision.

This is a major challenge for loyalty programs. Retailers, in order to have a low-cost loyalty program, choose standard clusters and default scores without worrying if the point amount required for a particular reward aligns with their audience. Investing to have more diverse groups and creating specific programs for minorities will deliver a differentiated experience, and undoubtedly, word-of-mouth among consumers will bring the expected returns.

best way to start is studying your market and your direct rivals; you need to add value to your customers offering them a loyalty program no one else can compete with in the market. By doing so, you stand a much better chance creating strong exit barriers to your customers and more prospects will be encouraged to buy from you.

Conducting thorough research on customers and analyzing competitors are key steps in enhancing the diversity and inclusivity of a loyalty program. Sephora's Beauty Insider program is a great example of a loyalty program tailored after extensive customer research, ensuring it caters to a wide demographic with varied preferences. Understanding customer demographics, behaviors, and values, and keeping abreast of industry best practices, is essential for creating a program that resonates with a diverse customer base. In summary, detailed customer research and competitor analysis are fundamental in developing an inclusive and appealing loyalty program. #Sephora #CustomerResearch

Ao realizar pesquisas com os concorrentes e clientes, é possível encontrar oportunidades de inserir diferenciais que n?o est?o sendo explorados. é importante entender que nem todos os clientes devem ser tratados da mesma forma, procurando colocar dentro do programa de fidelidade benefícios diferenciados que venham a atender uma maior gama de públicos de maneiras diferentes, ao invés de um único tipo de benefício.

Conhecer seus cliente e saber o que querem diferencia dos demais. Para isso fa?a um quiz para os usuarios do programa responder dizendo o que esperam para entao colocar em pratica e fidelizar o cliente com o que eles esperam.

As a business, keep an open mind and spoil your customers with as many options as possible, make it extremely easy for them to keep using your loyalty program; again local culture is important and in places such us the MEAN region, signing up with a social media account or a phone number is the best option, no emails!

Designing a loyalty program with diversity and inclusion at its core is crucial. Take, for instance, Nike's loyalty program, which offers a range of rewards and personalization options catering to diverse customer interests and needs. This approach ensures that the program is accessible and appealing to a broad audience. Incorporating multiple sign-up options, varied rewards, personalized communication, and inclusive marketing materials reflects a commitment to diversity and inclusion. In summary, a loyalty program designed with these elements in mind will not only be more inclusive but also more effective in engaging a diverse customer base. #Nike #DiverseLoyaltyProgram

Este acaba sendo um dos maiores desafios na hora de trabalhar um programa de fidelidade, especialmente pelo motivo de envolver também os colaboradores da empresa. Estes precisam ser as primeiras pessoas a aderirem ao programa, para que ent?o possam explicar aos clientes que n?o utilizam meios online (sites e aplicativos) e precisam de suporte para ades?o e uso dos benefícios no PDV. é muito comum encontrar casos em que clientes est?o mais informados sobre os programas de fidelidade que os próprios colaboradores que fazem o atendimento no PDV ou por meios de atendimento por chat ou telefone.

Effective implementation and promotion are critical for the success of a revamped loyalty program. A good example is Target's Circle program, which was extensively promoted through various channels to ensure widespread customer awareness and engagement. Training staff to effectively communicate the program's benefits and handling customer inquiries is crucial for smooth implementation. Utilizing diverse channels like social media, email, and in-store signage helps in reaching a broader audience. In summary, thorough promotion and efficient implementation are key to increasing customer engagement and advocacy for the loyalty program. #Target

"soft launches" are always a best practice, start implementing your program slowly amongst a selected pool of existing customers (kind of a Beta version), see how it's rolling out and improve the process.

Em muitos casos, a promo??o acaba acontecendo somente durante o período de lan?amento. Depois de algum tempo, com o turnover de funcionários e chegada de novos clientes, o programa de benefício acaba passando despercebido, sem novas campanhas ou promo??es que visem alcan?ar estas pessoas. Diferente de uma promo??o comercial, é necessário que o programa de benefício tenha algum tipo de novidade durante seu ciclo de vida, reavivando o interesse de clientes. Quanto aos funcionários, todo o treinamento quanto ao programa deve ser realizado com toda a aten??o durante o período de integra??o.

pre-defined KPIs will make your assessment exercise much easier; they will serve as a reference to grade your performance againts. Also, capturing your customers' feedback is important, you need to know how much they appreciate your loyalty program and what else can be done. For the business, and in the long term, you need to start making money out of your retention efforts.