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How can you make visual communication more accessible?

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Visual communication is the use of images, symbols, colors, and layouts to convey information, emotions, and ideas. It can be a powerful tool for creativity and innovation, as it can help you express your vision, engage your audience, and collaborate with your team. However, visual communication also poses some challenges for accessibility, as not everyone can see, interpret, or interact with your visuals in the same way. How can you make visual communication more accessible for people with different abilities, preferences, and backgrounds? Here are some tips to consider.

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Tojin T. Eapen

Founder @ Center for Creative Foresight | Innovation Coach
Danilo Norato

Diretor | Marketing, Gest?o e Negócios | Transforma??o Digital | Experiência do Cliente
Bhavishya Singla

Connecting, Creating, and Impacting

1 Use alt text and captions

Alt text is a short description of an image that is read by screen readers or displayed when the image is not available. Captions are text that accompanies an image to provide additional information or context. Both alt text and captions can help people who are blind, have low vision, or have cognitive disabilities to understand your visuals. They can also help people who use different languages or have low bandwidth to access your content. To write effective alt text and captions, use clear and concise language, avoid redundancy, and include relevant details.

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Tojin T. Eapen

Founder @ Center for Creative Foresight | Innovation Coach
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The principle of replication is the key here. Use different ways (text, image, audio) to convey the same information, without overdoing it. Use images carefully -- a good picture or icon is worth a thousand words, a bad one could confuse or mislead. If possible, allow people to quickly deselect options that are not helpful to them.

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Bhavishya Singla

Connecting, Creating, and Impacting
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To make visual communication more accessible, use alt text and captions, choose colors and contrasts wisely, simplify and organize your layout, provide multiple modes and formats, and test your designs with real users to gather feedback and improve accessibility.

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Ravi Gopal

#Observability #Hybrid #Infrastructure
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I learned this years ago, 3 simple rules - 1. Don't use any "transitions" in Powerpoint - except "Wipe Right" as that's how folks read - from left to right 2. What's easiest on the eyes is dark background with light text - the black text on white is horrible for the eyes. Make it easier for folks to consume you info. 3. Tell your audience what you will tell them, then tell them, then tell them what you told them!

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Fernando Pereira da Silva

Salesforce Administrator
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Tornar a comunica??o visual mais acessível é fundamental para garantir que todas as pessoas, independentemente de suas habilidades ou limita??es, possam compreender e se beneficiar da informa??o transmitida. Aqui est?o algumas maneiras de tornar a comunica??o visual mais acessível: -Contraste de cores: Utilize cores que contrastam bem entre si para facilitar a leitura. Destaque informa??es importantes usando tamanhos de fonte diferentes. Texto de maior tamanho para títulos e informa??es principais. -Fontes legíveis: Escolha fontes simples e fáceis de ler, como Arial, Verdana ou Times New Roman. -Tamanho adequado: Certifique-se de que o tamanho do texto seja grande o suficiente para ser lido confortavelmente.

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2 Choose colors and contrasts wisely

Colors and contrasts can enhance the visual appeal and clarity of your communication, but they can also create barriers for people who are colorblind, have low vision, or have sensitivity to bright or flashing colors. To make your colors and contrasts more accessible, use a color palette that is compatible with different types of color vision, avoid using color alone to convey meaning, and use high contrast between text and background. You can also use tools like Color Oracle or WebAIM Contrast Checker to test your color choices.

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3 Simplify and organize your layout

A cluttered or complex layout can make your visual communication hard to follow, especially for people who have attention deficit disorders, dyslexia, or visual impairments. To simplify and organize your layout, use white space, headings, and grids to create a clear hierarchy and structure, limit the number of fonts and font sizes you use, and align your elements consistently. You can also use tools like Sketch or Figma to create responsive and accessible layouts.

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Danilo Norato

Diretor | Marketing, Gest?o e Negócios | Transforma??o Digital | Experiência do Cliente
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Neste caso, menos é mais. Simples assim. Ao pensar na comunica??o visual, privilegiar aquilo que realmente precisa ser apresentado. Fazer isso com cuidado, capricho e posicionando da forma correta será muito positivo.

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Séverine Criqui

Inspirez, innovez et démarquez-vous grace à vos idées ! ??Consultante en idéation stratégique et communication créative BtoB ?? Industrie et entrepreneurs avancés
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"Less is more". Pour qu'une communication visuelle soit efficace, elle doit viser à être la plus simple possible, tout en apportant la valeur. Il est essentiel de bien définir l'information à transmettre, à la hiérarchiser et à ne pas abuser des styles graphiques. Trop d'informations liées à la police utilisée (trop de typos, corps, couleur, style différents...), aux styles iconographiques (photo, illustration de différents styles) brouillent le message car le cerveau re?oit trop d'informations à traiter. Le visuel doit accompagner le sens de lecture et faciliter la compréhension de l'information transmise avant tout.

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4 Provide multiple modes and formats

Some people may prefer or need different modes and formats to access your visual communication, depending on their abilities, devices, and contexts. To provide multiple modes and formats, consider offering audio, video, text, or interactive alternatives to your visuals, or using a combination of them. For example, you can use podcasts, transcripts, infographics, or animations to present your information. You can also use tools like Loom or Mural to create and share multimodal and collaborative visuals.

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Séverine Criqui

Inspirez, innovez et démarquez-vous grace à vos idées ! ??Consultante en idéation stratégique et communication créative BtoB ?? Industrie et entrepreneurs avancés
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La compréhension d'une communication dépend de nombreux facteurs. A quel moment le récepteur va t'il lire le contenu, à quoi est-il plus sensible, savons-nous s'il est plus global ou détail... Bien conna?tre la cible de communication et le contexte dans lequel il va prendre connaissance de la communication va aider à définir le format. Et parfois, il est également intéressant de tester de nouveaux formats, pour, d'une part se démarquer de ce que peut faire la concurrence, mais également voir si cela apporte quelque de plus et de pertinent à votre cible de communication. Dans un esprit "test and learn".

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5 Test and get feedback

The best way to make your visual communication more accessible is to test it with real users and get feedback from them. You can use tools like UserTesting or Optimal Workshop to conduct usability tests, surveys, or interviews with people who have different accessibility needs or preferences. You can also use tools like WAVE or A11y Project to check your web accessibility standards and guidelines. By testing and getting feedback, you can identify and fix any issues or gaps in your visual communication, and improve its quality and effectiveness.

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Alejandro Gómez Jiménez

Business Development and Marketing Manager en SOLEY
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? Texto Alternativo (ALT): Asegúrate de proporcionar descripciones detalladas en el atributo ALT de las imágenes para que todos puedan acceder al contenido. ? Contraste y Legibilidad: Mejora el contraste entre el texto y el fondo, y utiliza fuentes claras y legibles para garantizar que la información sea fácil de leer para todos. ? Simplificación y Claridad: Simplifica el dise?o y evita la sobrecarga de información para facilitar la comprensión, especialmente para aquellos con dificultades cognitivas. ? Accesibilidad en Multimedia: Incluye subtítulos en videos y proporciona transcripciones para que las personas sordas o con problemas de audición puedan acceder al contenido.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Agustín Amate Bonachera

Profesor e Investigador | PhD Internacional en Comunicación y Publicidad | IA y Creatividad en Educación | Consultor en Innovación Visual y Marketing | Autor y Ponente | ?? Suscríbete a mi newsletter sobre IA y educación
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Consider incorporating sign language interpretation, audio descriptions, and ensuring compatibility with assistive technologies like screen readers. Offer content in multiple languages and use accessible navigation tools like keyboard shortcuts. Adhere to Web Content Accessibility Guidelines (WCAG) to improve inclusivity for a diverse audience.

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Fatema Tinwala

Conflict Management Specialist | Leadership Coach | Communication Strategist
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One thing I have found helpful in making visual communication more accessible is emphasizing simplicity and clarity in design. By using clear, easy-to-understand visuals and avoiding cluttered or overly complex designs, we can ensure that the message is accessible to a broader audience, including those with visual impairments.

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How can you make visual communication more accessible?

1

2

3

4

5

6

1 Use alt text and captions

2 Choose colors and contrasts wisely

3 Simplify and organize your layout

4 Provide multiple modes and formats

5 Test and get feedback

6 Here’s what else to consider

Creativity Skills

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How can you make visual communication more accessible?

1

2

3

4

5

6

1 Use alt text and captions

2 Choose colors and contrasts wisely

3 Simplify and organize your layout

4 Provide multiple modes and formats

5 Test and get feedback

6 Here’s what else to consider

Creativity Skills

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感谢您的反馈

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