How can you make sustainable decisions in sales presentations?

1 Know your purpose

Before you start crafting your sales presentation, you need to have a clear and compelling purpose. Why are you presenting? What do you want to achieve? How does your offer benefit your audience and the wider society? Having a purpose will help you focus your message, tailor your content, and motivate your delivery. It will also help you avoid making decisions that are short-sighted, unethical, or irrelevant.

2 Use the triple bottom line

The triple bottom line is a framework that evaluates your performance based on three dimensions: economic, social, and environmental. It helps you measure the value and impact of your offer beyond the financial aspect. By using the triple bottom line, you can make decisions that are sustainable for your business, your customers, and the planet. For example, you can highlight how your product or service saves costs, improves quality, reduces waste, enhances well-being, or supports social causes.

4 Be authentic

Another essential element of a sales presentation is authenticity. You want to show your personality, passion, and professionalism. You also want to be honest, transparent, and ethical. To do that, you need to make decisions that are consistent, coherent, and congruent with your brand, your offer, and your audience. For example, you can use your own voice, style, and tone to communicate your message. You can also use data, facts, and sources to support your claims and demonstrate your credibility.

5 Adapt and improve

Finally, a sales presentation is not a one-time event. It is a continuous process of learning, adapting, and improving. You want to measure your results, evaluate your performance, and seek feedback. You also want to identify your strengths, weaknesses, and opportunities for improvement. To do that, you need to make decisions that are flexible, agile, and innovative. For example, you can use tools, techniques, and technologies to enhance your presentation skills. You can also use best practices, benchmarks, and mentors to learn from others and grow as a presenter.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?