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How can you make motion design feedback more inclusive?

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Motion design is a powerful way to communicate and engage with your audience, but it can also be challenging to get feedback that is constructive, respectful, and inclusive. How can you make sure that your motion design feedback process is not biased, insensitive, or dismissive of different perspectives and experiences? Here are some tips to help you create a more inclusive feedback culture for your motion design projects.

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Ezgi Gursoy

1 Define your goals

Before you start asking for feedback, make sure you have a clear idea of what you want to achieve with your motion design. What is the purpose, message, and tone of your animation? Who is your target audience and what are their needs and preferences? How does your motion design align with your brand identity and values? Having a clear vision and direction for your motion design will help you set the criteria and expectations for your feedback, and avoid confusion or conflict.

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Ezgi Gursoy
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Making motion design feedback more inclusive begins by defining your goals clearly. Clearly articulate the purpose of the motion design and the specific aspects you are seeking feedback on. Encourage diverse perspectives by explicitly inviting input from individuals with varied backgrounds and experiences. By establishing transparent objectives, you create a framework for inclusive feedback that considers different viewpoints and ensures that the motion design aligns with a broad range of perspectives and needs.

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2 Choose your feedback sources

Not all feedback is equal, and not all feedback is relevant. Depending on the stage and scope of your motion design project, you may need different types of feedback from different sources. For example, you may want to get feedback from your peers, clients, stakeholders, users, or experts. Each of these sources may have different perspectives, insights, and priorities that can help you improve your motion design. However, you also need to be mindful of the diversity and representation of your feedback sources. Are they inclusive of different genders, races, cultures, abilities, and backgrounds? Do they reflect the diversity of your audience and the context of your motion design? Do they have the expertise and experience to give you meaningful and constructive feedback? Choosing your feedback sources wisely will help you get more balanced, comprehensive, and inclusive feedback.

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3 Ask the right questions

The quality of your feedback is largely determined by the quality of your questions. Asking the right questions can help you gain more specific, actionable, and relevant feedback to improve your motion design. On the other hand, asking the wrong questions can lead to vague, subjective, or irrelevant feedback that can be confusing or irritating. Good questions to ask include: how does this motion design make you feel? What is the main message or idea that you get from it? How does it fit with the brand identity and values? How does it appeal to the target audience and their needs and preferences? How does it respect and acknowledge the diversity and context of the audience and the topic? What are its strengths and weaknesses? And what are some specific suggestions or recommendations to improve this motion design?

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Ezgi Gursoy
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Asking the right questions is essential for fostering inclusive feedback in motion design. Instead of vague inquiries, pose specific questions that encourage respondents to provide detailed insights. Consider asking about the clarity of messaging, accessibility features, or the representation of diverse perspectives in the design. Tailor your questions to address potential concerns related to inclusivity, ensuring that feedback is focused and actionable. This approach not only invites valuable input but also demonstrates a commitment to creating motion design that resonates with a diverse audience.

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4 Listen and respond

Getting feedback is only half of the process. The other half is listening and responding to the feedback. Listening means being open, respectful, and curious about the feedback, and trying to understand the reasoning and intention behind it. Responding means acknowledging, appreciating, and addressing the feedback, and explaining how you will use it to improve your motion design. Listening and responding to feedback can help you build trust, rapport, and collaboration with your feedback sources, and show them that you value their input and perspective. It can also help you avoid misunderstandings, conflicts, or defensiveness that can hinder your feedback process.

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Ezgi Gursoy
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Listening and responding effectively is key to making motion design feedback more inclusive. Actively engage with the feedback provided, acknowledging different perspectives and experiences. Demonstrate a willingness to adapt and incorporate suggestions that contribute to inclusivity. Create a feedback loop where you not only listen but also communicate how the feedback is being addressed. By fostering open communication and a collaborative spirit, you create an environment where diverse voices are not only heard but also play a meaningful role in shaping the inclusive nature of the motion design.

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5 Test and iterate

Feedback is not a one-time event, but a continuous cycle of testing and iteration. Testing means putting your motion design in front of your target audience and observing how they react and interact with it. Iteration means making changes and improvements to your motion design based on the feedback and testing results. Testing and iteration can help you validate your assumptions, measure your impact, and refine your motion design until it meets your goals and satisfies your audience. Testing and iteration can also help you incorporate feedback from a wider and more diverse range of sources, and ensure that your motion design is inclusive and accessible for everyone.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you make motion design feedback more inclusive?

1

2

3

4

5

6

1 Define your goals

2 Choose your feedback sources

3 Ask the right questions

4 Listen and respond

5 Test and iterate

6 Here’s what else to consider

Design

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How can you make motion design feedback more inclusive?

1

2

3

4

5

6

1 Define your goals

2 Choose your feedback sources

3 Ask the right questions

4 Listen and respond

5 Test and iterate

6 Here’s what else to consider

Design

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