A business plan that gets financing must include essential elements that cover the main aspects of your small business. This may vary depending on the audience and purpose, but generally, it should include an executive summary, business description, market analysis, marketing and sales strategy, operations plan, financial plan, and funding request. The executive summary should be a brief overview that summarizes your business idea, goals, value proposition, market opportunity, competitive edge, financial projections, and funding needs. The business description should detail your mission, vision, values, objectives, legal structure, location, history, and team. The market analysis should provide a comprehensive analysis of your target market, industry, and competitors that shows your market research, customer segmentation, market size, growth potential, trends, opportunities, and threats. The marketing and sales strategy should outline goals and tactics for reaching customers and differentiate you from competitors. The operations plan should describe production process, supply chain management, inventory management quality control legal requirements and risk management. The financial plan should project income statement balance sheet cash flow statement breakeven analysis and financial ratios. It should show revenue sources cost structure profitability and financial assumptions. Lastly the funding request should state how much funding is needed how it will be used and how it will be repaid as well as include an exit strategy valuation and terms.