To leverage your giving motivations, the first step is to identify them. They are the personal values, beliefs, emotions, and goals that drive your philanthropic behavior. Giving motivations can vary from person to person or situation to situation. Examples of these motivations include altruism (giving because you care about others' well-being), reciprocity (giving to return a favor or build relationships), recognition (giving for social status or reputation), self-interest (giving for tax deductions, skills, or career advancement), and legacy (giving to leave a lasting mark). To figure out your own giving motivations, ask yourself questions such as what causes and issues you’re passionate about, what kind of impact you want to have, what benefits and costs come with giving for you and others, how you choose the recipients or organizations you give to, and how you communicate your giving.