How can you leverage the principle of liking to turn customers into brand advocates?
As a startup founder, you know how important it is to attract and retain customers who love your product and spread the word about it. But how can you turn your customers into brand advocates who actively promote your startup to their networks and peers? One powerful way is to leverage the principle of liking, a psychological phenomenon that makes people more likely to trust, cooperate, and support those who they like and relate to. In this article, you will learn how to use the principle of liking to boost your customer loyalty, referrals, and social proof.