How can you learn from email marketing professionals and stakeholders?

Learning is the best way to acquire knowledge from the experts and leaders if you want to lead. Understand their principles in their professional deliveries. Follow and learn from their blogs, newsletter, webinar training etc. That will accelerate your career to the peak in reasonable time.

Knowing which voices to trust can be hard when you’re trying to learn something new. I mean, how do you spot a fake handbag if you don’t know what the real deal looks like? When you find someone who knows their stuff, pay attention to the folks they collaborate and engage with…you just found yourself some new experts to start learning from! Read/watch the content they contribute to and engage with. Rinse and repeat. Your circle of experts to learn from should grow quickly!

Learning from email marketing professionals and stakeholders can be significantly enhanced by following industry leaders and influencers. Subscribe to newsletters from top email marketing experts like Ann Handley and Neil Patel. Follow their blogs and social media accounts for insights and trends. Join webinars and online workshops led by these influencers to gain practical knowledge and strategies. Participate in industry conferences and networking events to connect with thought leaders. By staying updated with their content and engaging with their communities, you can adopt best practices, innovative techniques

I think you can also join different Facebook groups where people actually share their experiences, success stories, and tips.

Since I started working in email marketing, I’ve carefully curated a list of other industry experts whose LinkedIn content I follow on a weekly basis to stay on top of the latest trends, join their webinars, and gain as many actionable insights as possible to test with my own clients. I do the same thing on other channels by following the best YouTube channels, and subcribing to the best industry newsletters. Once you manage to curate your social media channels to mainly include content that adds value to your work, it becomes easy to keep improving quickly by just spending a few hours a week on content consumption. That’s all time away from brainless content consumption that many of us do on social media.

Learning from email marketing professionals and stakeholders can be effectively achieved by joining online communities and forums. Platforms like Reddit, LinkedIn groups, and specialized forums such as EmailGeeks Slack group offer valuable insights and discussions. Engage actively by asking questions, sharing your experiences, and participating in conversations. These communities often feature industry experts who share tips, case studies, and best practices. By being part of these online communities, you can stay updated with the latest trends, gain practical advice, and network with professionals who can help you grow your email marketing skills.

I’ve found Slack channels and email listservs to be the most helpful…you can ask questions to your peers about issues you’re facing and often get answers in near-real time. Nothing is better for quickly finding out if a performance issue is “just me?” or something more widespread. Oftentimes you’ll see answers coming directly from some of the marketing leaders mentioned in this article, right alongside other folks who’ve seen those issues before, but aren’t active on social media, blogs, etc…they’re too busy in the trenches!

Some of my favorite communities are the ones managed by the vendors themselves. You'll typically find qualified and talented people willing to respond to very specific questions on your use case, and that sort of training is invaluable. As a professional, it's also a great place to teach, responding to other's inquiries will help you solidify your skills.

Dive into places like Reddit's r/EmailMarketing, Facebook groups like Email Marketing Mastermind, or even Discord channels focused on marketing. It's a goldmine for insights and advice. Ask questions, share experiences, and connect with both newbies and veterans. It's about mutual growth and learning. Regular participation helps you stay on top of trends, tools, and tactics. Plus, you might stumble upon unique collaboration opportunities. Benefit from the wide range of perspectives and strategies across different niches and markets.

I have built my whole network by being active and sharing value on online communities. It’s all about being actively part of the conversation. Just being in groups isn’t enough

Learning from email marketing professionals and stakeholders can be significantly enhanced by attending events and conferences. These gatherings provide invaluable opportunities to hear from industry leaders, discover the latest trends, and gain insights into successful strategies. Networking sessions allow you to connect directly with experts, ask questions, and exchange ideas. Workshops and panels offer hands-on learning experiences and practical tips you can apply immediately. Additionally, these events often provide access to exclusive resources and tools that can further enhance your email marketing skills.

I always enjoy testing out different tools to see how they perform with my campaigns. It’s always good to learn what email marketing tools work with what type of email marketing you’re doing. From what I’ve seen using Atul for your newsletter like Mailchimp or Mailerlite is really really easy to use. But when it comes to do an email out reach reach, tools is probably are not the best on the market. So with email out, which I would prefer tool like Instantly or Lemlist as these tools are designed for code email outreach. Also connecting with other like-minded people on LinkedIn or Instagram that have specialisms in these areas has allowed me to learn what works, and what doesn’t.

Recommended Email Conferences to Attend: ??Customer Relationship Management Conference (CRMC) ??MailCon ??Email Innovation Summit ??Litmus Live ??Digital Summit ??Salesforce Connections

From my experience, events are much better for networking and building relationships than they are for skill building. I've typically been underwhelmed by the sessions at big conferences. User groups have typically been more helpful though, and I would look at those first.

Join Online Communities: Participate actively in online communities and forums like Reddit's r/EmailMarketing, Facebook's Email Marketing Mastermind, and Quora's Email Marketing topic to connect with industry peers and gain valuable insights. Utilize Slack Channels and Listservs: Engage in Slack channels and email listservs for real-time discussions and problem-solving. These platforms offer immediate feedback and support from both industry leaders and practitioners facing similar challenges. Network and Collaborate: Network with email marketers from diverse backgrounds and industries to exchange ideas, collaborate on projects, and share experiences for mutual growth and learning.

It's not hard to see how other brands approach their email strategy. All you have to do is sign up for their content or freemium service and you'll have plenty to analyze and learn from. Look at their frequency, their positioning, how they use their CTA's, etc. Don't just look for things that are good, be critical. Look for things you would change. It can all be a teacher.

When it comes to collecting example about email marketing I recommend to build one expandable email address and use it to sign up to various newsletter and SaaS. This will give you plenty of good and bad examples of email marketing.

I think everyone needs to start analysing the competition, even if they believe the competition is not as good as them. Because there are certain things that everyone else is doing that you’re probably not that will improve the results you’re getting it could be there doing more personalisation or they talking about their brand story a little bit more than you are or even they are using a better CTA than you. All that matters is that you are aware of what other people are doing. You don’t want to copy them. You just wanna take the better elements of what they’re doing. Add it to what you are doing.

Competitor Analysis Tools: Utilize tools like MailCharts, SparkToro, and SimilarWeb to conduct in-depth competitor analysis and gain insights into their email marketing strategies. Benchmark Performance: Benchmark your own email marketing performance against competitors to identify areas for improvement and opportunities for optimization. Identify Gaps and Opportunities: Analyze competitors' strengths and weaknesses to identify gaps in your strategy and potential opportunities for differentiation. Learn from Design and Content: Study competitors' email design, copywriting techniques, content strategies, segmentation, personalization, and A/B testing approaches to gain inspiration and refine your own tactics.

One of the smartest ways to level up your email marketing game is by analyzing your competitors and peers. They target the same audience, so why not learn from their successes (and mistakes)? By benchmarking against their performance, you can spot gaps and opportunities. Dive into their design, copy, segmentation, and personalization to uncover fresh ideas and strategies. Tools like MailCharts, SparkToro, and SimilarWeb make this process a breeze, helping you stay ahead of the curve. Remember, inspiration is everywhere—keep your eyes open, and your campaigns sharp!

When you survey your audience you get valuable insights into what they like and what they don’t like the great thing is from their side it looks like you are truly paying attention to what they want and that you are interested. And from your side, you are getting valuable insights to improve your campaigns and make you more effective which will lead to your brand being more recognised and you been able to make more money.

Survey your subscribers and customers! They’re your best critics and biggest fans. By asking them what they love, hate, and crave in your emails, you can tailor your strategy to hit the mark. Tools like SurveyMonkey, Typeform, and Delighted can make this easy. Dive into their feedback, behavior, and stories to refine your approach and boost engagement. Your audience will thank you—and so will your results!

Answer: Send surveys to your subscribers and customers. Ask about their preferences, pain points, and feedback. Use this data to refine your email strategy. Tools like Typeform or SurveyMonkey can assist. Example: “We surveyed our subscribers and found that they prefer weekly newsletters with quick tips. Adjusting our content accordingly.”

Design Relevant Questions: Focus on aspects like content preferences, email frequency, and overall satisfaction. Keep It Short and Simple: Ensure your survey is concise to encourage more responses. Use clear, straightforward language. Use Survey Tools: Employ tools like SurveyMonkey, Google Forms, or Typeform to create and distribute your survey easily. Incentivize Participation: Offer a small reward or discount to boost response rates. Analyze the Results: Review feedback to identify trends, strengths, and areas for improvement in your email strategy. Act on Feedback: Implement changes based on survey insights to better meet subscriber and customer needs.

I believe nobody is perfect when it comes to things such as like email marketing so looking up online, what can work better for you or what other people are doing and using those best practices and testing them in your current campaigns will help you a lot more than just doing the same thing over and over again for years.

Rolling up your sleeves and getting into the thick of it with your own campaigns is where the real learning kicks in. Use tools like Litmus, Mailchimp, and Google Analytics to put theories into practice. It's like stepping into the ring; you've watched, you've learned, now it's time to throw your own punches. Testing and tweaking your emails lets you see firsthand what lands and what doesn't. Each campaign is a round in the fight, with its own lessons. Embrace the wins, learn from the losses, and never stop refining your strategy. This isn't just practice; it's how you become unbeatable.

Email marketing is a literal science, requiring empiricism and experimentation. Employing a robust automation platform is crucial for testing, day-to-day operations, and quantifying success.

Read lots of books. Influence, Magic Words, Never Split the Difference are all books that aren't about copywriting specifically - but have heavily influenced how I think about email marketing strategy and email copy.

Success leaves clues. While studying email marketers and professionals is what you're after, they are often people who have studied other direct response experts. Learn from folks like Ben Settle, Dan Kennedy, and others who aren't in the spotlight.

Quite possibly the fastest methods of analyzing the copy of industry leaders is to observe and systematically breakdown your own personal responses, as well as those of people you know. How does it affect your thinking? Did your mood take a major shift...or not at all? Was there a physiological response and where? Are you motivated to take action? Do you have a desire to read/learn more? Making a habit of observing your personal and professional reactions to the copy of experts will yield huge results in your ability to produce effective copy for your clients.

Consider internal opportunities and networking. You could volunteer to help with a project in the email team and gain feedback on a question you have. There are some amazing email geeks out there. Some are bound to want to talk email with you if you show interest.