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How can you keep your F&B marketing and branding fresh?

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In the competitive and dynamic F&B industry, keeping your marketing and branding fresh is essential to attract and retain customers, stand out from the crowd, and communicate your value proposition. But how can you achieve this without spending a fortune or losing your identity? Here are some tips and strategies to help you refresh your F&B marketing and branding without reinventing the wheel.

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Kieran Gibb

F&B Connector and Venture Builder - Ask me for solutions that will make you grow profitably

1 Understand your customers

Before you make any changes to your marketing and branding, you need to understand who your customers are, what they want, and how they perceive you. Conduct market research, surveys, feedback forms, and social media analysis to gain insights into your target audience, their preferences, pain points, and expectations. Use this data to segment your customers into different personas and tailor your marketing and branding to appeal to each one.

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2 Update your logo and colors

Your logo and colors are the visual elements that represent your F&B business and convey your personality, values, and message. If they look outdated, generic, or inconsistent, you may lose customers' trust and interest. To refresh your logo and colors, you can either tweak them slightly to make them more modern, relevant, and distinctive, or redesign them completely to create a new identity. Either way, make sure they align with your vision, mission, and goals, and reflect your unique selling proposition.

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3 Revamp your website and menu

Your website and menu are the main touchpoints where customers interact with your F&B business and learn about your offerings, prices, and promotions. To keep them fresh, you need to update them regularly with new content, images, and features that showcase your products, services, and benefits. You also need to optimize them for user experience, mobile-friendliness, speed, and SEO. Make sure your website and menu are easy to navigate, informative, engaging, and persuasive.

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Kieran Gibb

F&B Connector and Venture Builder - Ask me for solutions that will make you grow profitably
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A staggering 77% of diners visit a restaurant's website before making a booking. This isn't any coincidence, especially when you can book with a restaurant directly over the phone or from other sites online. Customers heading to your website are at consideration point and they're trying to find the final pieces of information to finalise their decision to visit. Therefore, you need to ensure your website is constantly updated and that the following items are quick and easy to access: - Open times - Menus (Lunch, dinner, drinks, etc.) - Prices (usually on the menus) - Contact information - Customer or media testimonials/reviews (bonus!) - Booking link With all the above information easy to access, you should be in good shape!

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Alva Chew

Founder @ AeroChat - The AI Chatbot That Understands Your Customers Better and Convert Them Faster.
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Introducing a couple of new items every now and then, say per quarter, is an effective excuse to reach out to existing customers and the broader market to get in your brand back into their minds. For F&B businesses that deal with seasonal/festive products, having a fresh look and feel every season is essential to keeping new and existing customers interested.

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4 Create a content strategy

Content marketing is a powerful way to keep your F&B marketing and branding fresh by providing valuable, relevant, and entertaining information to your customers. Content can include blog posts, videos, podcasts, newsletters, infographics, ebooks, and more. To create a content strategy, you need to define your goals, audience, topics, formats, channels, and metrics. You also need to plan, create, distribute, and measure your content regularly to ensure it meets your objectives and resonates with your customers.

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Alva Chew

Founder @ AeroChat - The AI Chatbot That Understands Your Customers Better and Convert Them Faster.
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Many F&B businesses don't promote their dishes enough, thinking that just nice images alone would suffice. Just simply creating product pages to introduce each individual dish properly, with some history of how the dish came about, the brand's unique interpretation of the dish and how it is being cooked, the occasions that it can be enjoyed, and repurposing for sharing across social media touchpoints can do wonders in amplifying the brand's online presence and reach the wider audience.

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5 Leverage social media

Social media is a great tool to keep your F&B marketing and branding fresh by building relationships, increasing awareness, generating leads, and driving traffic. Social media can help you showcase your products, services, and stories, interact with your customers and prospects, solicit feedback and reviews, and monitor your reputation. To leverage social media, you need to choose the right platforms, create a consistent profile and voice, post engaging and relevant content, and use hashtags, tags, and mentions.

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Kieran Gibb

F&B Connector and Venture Builder - Ask me for solutions that will make you grow profitably
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Social media in 2023 is content-led. Don't waste too much time with lengthy captions, hashtags etc. They account for only a small percentage of the visibility of any post. Instead, focus on the value of the content. Consider the type of posts you send to your friends and reflect on how that can be incorporated into your restaurant's content. As a general rule for F&B, focus on the five senses and how you can communicate them to your audience. This is how you can build desire for your food and brand, and sets the expectation with your audience about the experience at your venue. Think about what drives your customers - are they story driven (are you an old restaurant?), visual (do you have Instagrammable food?), and adapt your content.

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Alva Chew

Founder @ AeroChat - The AI Chatbot That Understands Your Customers Better and Convert Them Faster.
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From a content production and distribution perspective, leverage on AI and automation to publish at scale on all social media platforms, thereby maximising your brand's online coverage.

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6 Experiment with new ideas

Finally, to keep your F&B marketing and branding fresh, you need to experiment with new ideas and test their effectiveness. You can try new products, services, packages, prices, promotions, partnerships, events, or campaigns that cater to your customers' needs, wants, and desires. You can also use different tools, techniques, and channels to reach and convert your customers. However, make sure you track and analyze your results, and learn from your successes and failures.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you keep your F&B marketing and branding fresh?

1

2

3

4

5

6

7

1 Understand your customers

2 Update your logo and colors

3 Revamp your website and menu

4 Create a content strategy

5 Leverage social media

6 Experiment with new ideas

7 Here’s what else to consider

Food & Beverage Operations

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How can you keep your F&B marketing and branding fresh?

1

2

3

4

5

6

7

1 Understand your customers

2 Update your logo and colors

3 Revamp your website and menu

4 Create a content strategy

5 Leverage social media

6 Experiment with new ideas

7 Here’s what else to consider

Food & Beverage Operations

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感谢您的反馈

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