Keeping your channel partners up-to-date on market trends is crucial for maintaining a strong and profitable relationship. Market trends can affect your products, services, pricing, positioning, and customer needs, and you want your partners to be aware of them and adapt accordingly. Here are some tips on how to share market insights with your channel partners effectively.
Don't rely on one communication channel to inform your partners about market trends. Different partners may prefer different formats and frequencies of information, and some may miss or ignore your messages if they are not relevant or engaging. Use a combination of channels, such as email newsletters, webinars, podcasts, social media, blogs, and reports, to reach your partners and cater to their preferences. Make sure your content is concise, clear, and actionable, and include visuals, data, and examples to support your points.
I agree but always remember that people like to hear about things directly from the source in one on one conversations. That way your always improving your relationships in business and learning a lot more from your channel partner that you can in an email exchange. Communication is the key!
Regularly communicate through newsletters, emails, or virtual meetings. Provide concise market trend reports with key insights. Host webinars and workshops for in-depth discussions. Personalize content to meet the specific needs of channel partners. Leverage technology for real-time updates and establish a feedback mechanism.
Tenho uma grande preocupa??o com compartilhamento de insights e informa??es sobre tendências de mercado, pois além de termos critérios com a importancia e relevancia dos temas, devemos adequar a linguagem ao público que queremos atingir, para que sejamos efetivos na comunica??o. Para que possamos manter frequência de uma comunica??o realmente efetiva, a segmenta??o dos parceiros será de suma importancia para o entendimento, engajamento e aproveitamento. O Feedback também se faz necessário para capta??o de insights e contribui??o com as tendências.
Keeping channel partners up-to-date on market trends is crucial for maintaining a successful & collaborative partnership that helps in client retention and adds value to the transaction. Establish a consistent communication schedule to share updates on market trends. Develop & share personalized comprehensive market intelligence reports that highlight current trends, competitor activities, and emerging opportunities. Tailored content to meet the specific needs & interests helps provide personalized insights that are relevant to their market segment. Conduct interactive webinars and training sessions specifically focused on market trends. Involve industry experts to provide valuable insights, perspectives and share experiences.
Keeping channel partners up-to-date on market trends is crucial for fostering a strong and informed partnership. Here are some effective strategies to achieve this: 1.Regular Communication: Establish a regular communication cadence to share updates on market trends. This can include weekly newsletters, monthly updates, or quarterly reports. Consistency is key to keeping partners informed. 2.Partner Portals and Websites: 3.Market Trend Webinars and Workshops. 4.Industry Reports and Whitepapers 5.Market Trend Alerts. By implementing a combination of these strategies, you can create a dynamic and effective channel partner communication plan that ensures they are consistently informed about market trends.
Not all partners are the same, and not all market trends are equally relevant or important for them. Segment your partners based on criteria such as size, location, industry, performance, and goals, and tailor your market insights accordingly. For example, you may want to focus on different trends for partners who target different customer segments, or who operate in different regions or verticals. By segmenting your partners, you can provide them with more personalized and valuable information that helps them grow their business and align with your strategy.
I actually said this partly in the last question everyone is different understanding markets and segmentation is key to growing business for sure.
Segmentation doesn't start and end at the organizational level. As an account manager, you can (and should) segment your book of business on an individual level, as a team, and as an organization. Ensure alignment and check that the segmentation you have makes sense for the business goals your organization (and your customers) have. If your goal is to increase product adoption it doesn't make sense to focus on revenue segmentation and forget usage metrics, and vice-versa!
Sharing market insights with your partners is not a one-way street. You also want to hear from them and learn about their challenges, opportunities, and perspectives. Solicit feedback from your partners regularly, using surveys, polls, interviews, or online forums. Ask them what market trends they are observing, how they are affecting their sales and operations, what they need from you to succeed, and how they rate your market intelligence. By soliciting feedback, you can improve your market research, identify gaps and issues, and strengthen your relationship with your partners.
In my journey of sharing market insights, I've learned the vitality of two-way communication with partners. Regular feedback through surveys and discussions has been invaluable. It's fascinating to hear diverse perspectives on market trends and how these influence operations. Partners' insights have not only enhanced our research but also bridged gaps, improving our collaboration significantly. This approach has truly transformed our relationship, making it more of a partnership than ever. I encourage everyone to embrace this open dialogue; the collective wisdom is powerful.
Feedback is underrated data for sure. I always ask for feedback on pretty much anything in order to better experience on both sides of any business.
Indeed, maintaining effective communication entails more than just relaying information—it involves fostering a reciprocal exchange. Actively seeking input from partners is akin to opening a dialogue. By proactively gathering feedback, you tap into a valuable source of firsthand insights, gaining a nuanced understanding of market dynamics. This collaborative approach not only enhances your market intelligence but also underscores a genuine commitment to supporting your partners' success. It communicates a shared responsibility and cultivates a relationship grounded in trust and common objectives. In my view, actively requesting feedback is a strategic move to stay adaptable and responsive in the ever-evolving business landscape.
Another way to keep your partners up-to-date on market trends is to collaborate with them on projects, campaigns, or initiatives that leverage your market insights. For example, you can co-create content, co-host events, co-sponsor promotions, or co-develop solutions that address a specific market trend or customer need. By collaborating with your partners, you can demonstrate the value of your market intelligence, increase your brand awareness and credibility, and generate more leads and revenue.
I believe that beyond simply updating channel partners, the essential aspect lies in the mutual sharing of information between account managers and channel partners. As both groups engage with customers differently, inherent gaps in their comprehension exist. By collaborating and strategizing together on the GTM approach, these gaps can be eliminated, ensuring a more comprehensive and cohesive strategy.
It is important to create networking opportunities for your partners. Collaborate with your partners in hosting workshops, discussions or create online networking platforms or communities. This allows your partners to improve their expertise, facilitate collaboration and enable them to stay engaged and informed.
Sharing market insights with your partners is not enough if they don't know how to use them effectively. You also need to educate your partners on how to apply your market insights to their sales and marketing strategies, tactics, and activities. Provide your partners with training, coaching, tools, and resources that help them understand and respond to market trends. For example, you can offer webinars, workshops, case studies, best practices, templates, and scripts that show your partners how to sell your products or services in different market scenarios.
Absolutely, it's not just about handing over information; it's about empowering partners to wield that knowledge effectively. Education becomes the bridge between insights and actionable strategies. Offering training sessions, webinars, and workshops ensures that your partners not only comprehend the market trends but also know how to integrate this knowledge into their day-to-day operations. It's like giving them the keys to unlock the full potential of the insights you provide.
Deliver regular training and resources as well as opportunities to collaborate and share knowledge. Could also offer attractive incentive programs
Finally, you can keep your partners up-to-date on market trends by rewarding them for their efforts and achievements. Recognize and appreciate your partners who use your market insights to improve their performance, reach their goals, or overcome their challenges. You can reward your partners with incentives, bonuses, discounts, referrals, testimonials, or public recognition. By rewarding your partners, you can motivate them to stay engaged, loyal, and committed to your partnership and your market insights.
Hay que diferenciar primero que todo que tipo de relacion se quiere cosechar, si es una venta d euna unica vez o si es una trelacion de negocios a largo plazo, o si bien es a corto plazo pero puede derivar en futuras trasnsacciones por referidos. Si es una unuca transacicon el premio debe ser tentador para poder ser elegidos para ella, una buena publicidad, un descuento, etc. Si es unica con posibilidad de futuras recomendaciones se puede adicionar un postventa exepcional y una confiabilidad en el producto/servicio/gestion impecable para esperar ser recomendados. Si esperamos tener negocios continuos a futuro, personalizaria lo que el cliente va a obtener, para que entienda que con nosotros el neocio es a su medida.
Nunca se esque?a de quem o ajudou a chegar no seu objetivo. A trajetória e quem o acompanhou vai dizer muito sobre a sua capacidade de se manter em evidência e em v?o pleno. S?o seus parceiros os primeiros a manter o incentivo e fazer com que você volte sempre ao foco principal.
Transparency leading to mutual benefit. Often channel partners are served convenient or half truths, which breaks the trust. Be completely transparent, talk to them and look at a mutual benefit and not at one side
There are a few ways to keep channel partners up-to-date on market trends. Commit to a quarterly sharing session to provide them with the latest media inventory/advertising industry updates, including competitors' intelligence. Establish a dedicated group chat platform to ensure effective communication and collaboration among partners. This group chat can serve as a channel for addressing urgent or essential queries that may arise occasionally. Use other community forums or platforms where partners can share their concerns or feedback and facilitate an open exchange of information, leading to better decision-making and problem-solving.
Reuniones mensuales para tratar cierta temática y debatir ideas y opiniones. Conocer casos de éxito donde el interlocutor cuente su experiencia.
Vaya a visitarlos e infórmeles. Quizá una de las cosas que más valore la mayoría de sus socios es que les dedica tiempo. Consiga que se sientan especiales para usted apareciendo en su negocio, gaste algo más que su tiempo e invíteles a comer, resolverá una gran venta.
* analyse your partner market feedback to use it with them when you want to attitude your partner due efforts to right direction based on the market trends