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How can you involve suppliers and partners in your customer feedback system?

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Customer feedback is vital for any manufacturing operation that wants to improve its products, processes, and services. However, collecting and analyzing customer feedback is not enough. You also need to involve your suppliers and partners in your feedback system, as they play a key role in your value chain and can help you deliver better solutions to your customers. In this article, we will show you how you can involve your suppliers and partners in your customer feedback system and what benefits you can gain from doing so.

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Cristian Murillo Villegas

Gerente General / Vice Presidente Operaciones / Creador de la Filosofia Lean Power Management, Autor de los libros…
Sriram K

DGM-Operations | Automotive | Lean specialist | TPM practitioner | Managerial excellence award winner
Praveen Kumar Ravi

???? Digital Transformation Expert | ?? SOLIDWORKS Elite AE | ?? 3DEXPERIENCE | SaaS ?? | ?? Committed to Customer…

1 Define your feedback goals and metrics

Before you involve your suppliers and partners in your feedback system, you need to define your feedback goals and metrics. What are you trying to achieve with your feedback? How will you measure your performance and improvement? How will you align your feedback goals and metrics with your business objectives and customer expectations? You need to have a clear vision and strategy for your feedback system, and communicate it to your suppliers and partners, so that they understand their role and contribution.

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Cristian Murillo Villegas

Gerente General / Vice Presidente Operaciones / Creador de la Filosofia Lean Power Management, Autor de los libros, Lean Power Management, Reflexiones de una industria lean y Neuro - Industrias. Speaker Internacional LPM
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Es de total importancia trabajar a traves de objetivos específicos, cortos , medibles y alcanzables. Debemos siempre en periodos muy cortos de tiempo retroalimentar a las personas que trabajan con nosotros. Siempre es clave tener empatía, tener pasión y muchísima disciplina.

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Sriram K

DGM-Operations | Automotive | Lean specialist | TPM practitioner | Managerial excellence award winner
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It is the review & feedback system in a periodical manner. Customer, supplier/parter must be aligned together for a business growth potential. Its like a chain which is connected together. Customer satisfaction is based on supplier capability to perform on deliveries, quality, cost & safety norm.

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Usha Mathur

Director of Engineering | Mechanical Engineering
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Involving suppliers and partners in the customer feedback system fosters collaboration, enhances product quality, and strengthens relationships. Implement a structured feedback loop where suppliers and partners receive customer input directly. Utilize digital platforms for efficient data sharing and collaboration, ensuring timely feedback integration into product development. Encourage open communication channels, regular meetings, and collaborative problem-solving sessions to address feedback collectively. Offer incentives and recognition to motivate participation and foster a culture of continuous improvement. By involving suppliers and partners in the customer feedback system, a collaborative ecosystem can be established.

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Vivek Joshi

Senior Mgmt Conslt,EX.JSW Steel MR (IMS-9001/14001/45001/50001)
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In my 36 years of Experience people misinterpret ,Customer Feedback in Negative Terms only .As i headed Product QA for QUITE a long Period ,can tell you some of the feedback if you Brain Storm with your Production and Floor QA team ,you will feel that a supplier has to be involved on Regular Basis . Supplier can give update about his development process and you can make him to work at your place for delighting your customer . These partners if you involve in your process they can be of prime importance as its a win win situation and business has good vision to grow .Customers can give feedback which is beyond your scope but if partners /suppliers are involved trials can be done and competitive atmosphere can be created in the org.

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Boo path

Lead operations
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Align needs to meet together. Always note customer is also supplier for end user. He is also bound for changes maintain demands. As after all you are the end customer, is it amazing

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2 Identify your key suppliers and partners

Not all suppliers and partners are equally important for your feedback system. You need to identify your key suppliers and partners, based on their impact on your product quality, delivery, cost, innovation, and customer satisfaction. You can use criteria such as strategic value, dependency, risk, and opportunity to prioritize your suppliers and partners, and segment them into different categories, such as strategic, tactical, operational, or transactional. You can then tailor your feedback system to each category, based on their level of involvement and collaboration.

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3 Establish feedback channels and methods

Once you have identified your key suppliers and partners, you need to establish feedback channels and methods to collect, share, and act on feedback. You can use various feedback channels and methods, such as surveys, interviews, focus groups, reviews, audits, meetings, reports, dashboards, or platforms. You need to choose the most appropriate and effective feedback channels and methods for each supplier and partner, based on their category, needs, preferences, and capabilities. You also need to ensure that your feedback channels and methods are consistent, reliable, and secure.

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Cristian Murillo Villegas

Gerente General / Vice Presidente Operaciones / Creador de la Filosofia Lean Power Management, Autor de los libros, Lean Power Management, Reflexiones de una industria lean y Neuro - Industrias. Speaker Internacional LPM
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el mejor cénala cuando trabajas con personas es el canal directo, personal, donde se pueden ver y sentir las embones y sensaciones. Poder identificar si nuestro mensaje esta siendo bien recibido y de que forma estamos impactando el ser humano

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4 Provide feedback incentives and recognition

To involve your suppliers and partners in your feedback system, you need to provide feedback incentives and recognition. You need to show your suppliers and partners that you value their feedback, and that you are willing to reward them for their participation and improvement. You can use various feedback incentives and recognition, such as contracts, discounts, bonuses, awards, certificates, testimonials, or referrals. You need to align your feedback incentives and recognition with your feedback goals and metrics, and with your supplier and partner expectations and motivations.

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5 Implement feedback actions and improvements

The ultimate goal of your feedback system is to implement feedback actions and improvements that enhance your product quality, delivery, cost, innovation, and customer satisfaction. You need to involve your suppliers and partners in your feedback actions and improvements, by sharing feedback results, setting feedback targets, assigning feedback responsibilities, monitoring feedback progress, and evaluating feedback outcomes. You need to collaborate with your suppliers and partners to implement feedback actions and improvements, by providing feedback support, guidance, resources, and training.

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6 Review and optimize your feedback system

Finally, you need to review and optimize your feedback system, by measuring and analyzing your feedback performance and improvement, and by identifying and addressing your feedback gaps and challenges. You need to involve your suppliers and partners in your feedback review and optimization, by soliciting feedback feedback, conducting feedback audits, facilitating feedback learning, and implementing feedback changes. You need to continuously review and optimize your feedback system, by following the feedback cycle of plan, do, check, and act.

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Praveen Kumar Ravi

???? Digital Transformation Expert | ?? SOLIDWORKS Elite AE | ?? 3DEXPERIENCE | SaaS ?? | ?? Committed to Customer Success ?? | Certified SOLIDWORKS Expert ?? | Tool & Die Specialist | Lean MFG Expert ?? |
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Provide structured feedback mechanisms tailored to their needs, ensuring ease of participation. Offer incentives or rewards for valuable contributions to incentivize engagement. Regularly review feedback processes to identify bottlenecks and optimize efficiency. Implement technology solutions like CRM systems or collaborative platforms for streamlined communication. Foster a culture of openness and transparency to encourage active participation from suppliers and partners. Continuously evaluate feedback loop effectiveness, making necessary adjustments for improvement. By integrating suppliers and partners into your feedback system, you foster a collaborative environment conducive to innovation and customer satisfaction.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Cristian Murillo Villegas

Gerente General / Vice Presidente Operaciones / Creador de la Filosofia Lean Power Management, Autor de los libros, Lean Power Management, Reflexiones de una industria lean y Neuro - Industrias. Speaker Internacional LPM
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1. empatia 2. inteligencia emocional 3 desarrollo personal 4 formación en equipos de alto rendimiento 5. diferenciación en los comportamientos 6. controles a traves de mediciones cortos

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How can you involve suppliers and partners in your customer feedback system?

1

2

3

4

5

6

7

1 Define your feedback goals and metrics

2 Identify your key suppliers and partners

3 Establish feedback channels and methods

4 Provide feedback incentives and recognition

5 Implement feedback actions and improvements

6 Review and optimize your feedback system

7 Here’s what else to consider

Manufacturing Operations

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How can you involve suppliers and partners in your customer feedback system?

1

2

3

4

5

6

7

1 Define your feedback goals and metrics

2 Identify your key suppliers and partners

3 Establish feedback channels and methods

4 Provide feedback incentives and recognition

5 Implement feedback actions and improvements

6 Review and optimize your feedback system

7 Here’s what else to consider

Manufacturing Operations

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