How can you involve donors and volunteers in your non-profit's brand story?

Many enter the non-profit space driven by passion and a drive to change the world jointly with others who exhibit similar goals. With this in mind, your greatest asset to tell your brand's story - most importantly in an authentic manner - are your people across the organization. At the heart of superior branding and marketing rests rich storytelling. Remove the shiny, extraneous augmentations and zero in on the quality of the story you tell. Every successful non-profit exudes purposeful intent with its people as the greatest bastions of its work.

Building brand advocates takes time. But in the nonprofit space, your donors and volunteers already have a connection to your purpose & brand and thus, are already advocates once they engage. So nurture these relationships and encourage them as part of their participation with your organization, to share your content, post on social media, tell stories of their own about their experience and the impact they've witnessed from your efforts. No one tells your brand story better than someone fully engaged with your purpose.

Key to leveraging your donors and volunteers - equip them with an accessible, relevant, and actionable brand guideline and mission. When they can reference your entire gamut of responsibility, community, and history, they can better paint their portion of the story. Be clear on making this document or resource digestible. Your support agents require targeted communication, less jargon, and more examples. Integrate sensory experiences such as video references, audio clips, and interactive ways to explore your brand story. Key to leveraging any ambassador, influencer, or contributor strategy is enjoyable brand education that doesn't feel like an imposition but rather an invitation. Bonus: Bring in a representative to help co-create.

One thing I find helpful is social media. Use the power of online networking to get volunteers and donors to share how your brand has worked with them in achieving the aligned missions.

Other ways of involving donors and contributors in your non-profit's brand story are as follows: - Share stories of impact: Tell stories about how donations are making a difference. This will encourage other donors and volunteers to participate and also share their stories. - Invite donors to events: Let donors experience your work first-hand through events and tours. This will pique their interest and make them eager to be a part of your brand story. - Offer volunteer opportunities: Encourage donors to get involved through volunteer work. - Acknowledge and thank donors: Show your appreciation with personalized messages and updates.

Définir avec les bénévoles et donateurs, les valeurs de votre Marque. Cela va donner un cadre de fonctionnement dans lequel va s'inscrire l'histoire de votre Marque en lien avec celles de toutes les parties prenantes. Il est important que les donateurs et bénévoles