How can you inspire innovation and creativity in your BRM team?

1 Define the purpose

Before you start brainstorming, make sure you and your team have a clear understanding of the purpose and goals of your innovation efforts. What problem are you trying to solve? Who are your stakeholders and what are their needs and expectations? How will you measure the impact and value of your innovation? By defining the purpose, you can align your team's vision and focus, and avoid wasting time and resources on irrelevant or unrealistic ideas.

2 Encourage diversity

One of the key drivers of innovation and creativity is diversity. By bringing together people with different backgrounds, perspectives, skills, and experiences, you can enrich your team's collective knowledge and stimulate new insights and solutions. Diversity also helps you avoid groupthink and challenge assumptions and biases. To encourage diversity, you can invite people from other functions, departments, or external partners to join your team, or create cross-functional or multidisciplinary teams to work on specific projects or initiatives.

3 Provide autonomy

Another way to inspire innovation and creativity in your BRM team is to give them autonomy and flexibility to explore and experiment with their ideas. Autonomy means trusting your team to make decisions, take risks, and learn from their failures. It also means allowing them to choose how, when, and where they work, as long as they deliver the expected results. By providing autonomy, you can empower your team to take ownership of their innovation process and unleash their potential.

4 Facilitate collaboration

Innovation and creativity are not solo activities. They require collaboration and communication among your team members and other stakeholders. As a BRM, you can facilitate collaboration by creating a supportive and open environment where your team can share their ideas, feedback, and challenges, and leverage each other's strengths and expertise. You can also use various tools and techniques, such as brainstorming sessions, workshops, prototyping, or co-creation, to foster collaboration and co-innovation with your customers, suppliers, or other partners.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?