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How can you increase event attendance by building relationships with local influencers?

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If you want to boost your event attendance, you need to reach out to the right audience and generate some buzz. One of the most effective ways to do that is by building relationships with local influencers who can promote your event to their followers and fans. But how do you find and connect with these influencers? And how do you persuade them to support your event? Here are some tips to help you leverage the power of influencer marketing for your event production.

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Malaz Alkhider

Strategist | Communication Consultant | Digital Marketer | Team Leader

1 Identify potential influencers

The first step is to research and identify the influencers who are relevant to your event's niche, theme, and target market. You can use tools like BuzzSumo, Traackr, or Upfluence to find influencers based on keywords, topics, location, and audience size. You can also look for influencers who have already expressed interest in your event's industry, cause, or partners. For example, if you are organizing a fashion show, you can search for influencers who have attended or posted about similar events in the past.

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Nusayba Abubaker Attia

?? United Nations Model | Youth Best Delegate 2023 ?? | Digital Strategic Communications | Creative Campaigns | Certified Agile Project Manager | Corporate Event Management | Humanitarian Activist Photographer ??
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Building relationships with local influencers can be a powerful strategy to increase event attendance. Influencers often have a dedicated and engaged following, and their endorsement can attract a larger audience to your event.

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Malaz Alkhider

Strategist | Communication Consultant | Digital Marketer | Team Leader
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influencers can be very effective in increasing your event attendees. They help you create a buzz about your event and activities. They also work as a great source of documentation for your event. Think about the potential influencer who will fit your niche and get you the goal you are looking for by understanding your audience and the influencer’s audience. Don’t choose them only based on their followers numbers! Their reach and influence is much more important for your event.

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2 Reach out and build rapport

Once you have a list of potential influencers, you need to reach out to them and start building rapport. You can do this by following them on social media, liking and commenting on their posts, and sharing their content. You can also send them a personalized email or message, introducing yourself and your event, and explaining why you think they would be a good fit. You can also offer them some incentives, such as free tickets, VIP access, or sponsorship opportunities. The key is to be genuine, respectful, and transparent, and to show them the value and benefits of collaborating with you.

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3 Create a co-marketing strategy

After you have established a relationship with the influencers, you need to create a co-marketing strategy that outlines how they will promote your event and what you will provide in return. You can co-create content with them, such as blog posts, videos, podcasts, or live streams, that showcase your event's features, highlights, and goals. You can also ask them to share your event's landing page, flyers, or hashtags on their social media platforms, and to invite their followers and fans to attend. You can also encourage them to create user-generated content during and after the event, such as photos, stories, or testimonials, that can increase your event's visibility and credibility.

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Malaz Alkhider

Strategist | Communication Consultant | Digital Marketer | Team Leader
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Creating a co-marketing strategy between you and the influencer is very essential. Marketers usually fall in the mistake of letting the influencer work independently without sharing a collaborative strategy that fits their marketing strategy, event goals and overall guidelines. This will put the influencer in a position where they won’t be able to fulfill marketers expectations and help in reaching event objectives

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4 Track and measure results

The final step is to track and measure the results of your influencer marketing campaign. You can use tools like Google Analytics, Bitly, or Eventbrite to monitor how many clicks, impressions, registrations, and conversions your influencers generate for your event. You can also use social media analytics to measure the engagement, reach, and sentiment of your influencers' posts and content. You can also ask your influencers for feedback and testimonials, and thank them for their support and contribution. You can also use the data and insights to improve your future influencer marketing efforts and build long-term relationships with your influencers.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you increase event attendance by building relationships with local influencers?

1

2

3

4

5

1 Identify potential influencers

2 Reach out and build rapport

3 Create a co-marketing strategy

4 Track and measure results

5 Here’s what else to consider

Event Production

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How can you increase event attendance by building relationships with local influencers?

1

2

3

4

5

1 Identify potential influencers

2 Reach out and build rapport

3 Create a co-marketing strategy

4 Track and measure results

5 Here’s what else to consider

Event Production

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