How can you increase conversions with a free trial after a software demo?

1 Follow up promptly

The first step to increase conversions with a free trial is to follow up with your prospect as soon as possible after the demo. Don't let them forget about your product or lose momentum. Send them a thank you email, recap the main points of the demo, and remind them of the value proposition and the next steps. Include a clear and easy call to action to start the free trial, such as a link, a button, or a code. Make sure the email is personalized, friendly, and relevant.

2 Provide guidance and support

The second step to increase conversions with a free trial is to provide guidance and support to your prospect during the trial period. Don't leave them alone to figure out how to use your product or what to do next. Instead, offer them a welcome email, a tutorial video, a checklist, or a webinar to help them get started and achieve their goals. Also, check in with them regularly, answer their questions, and address their pain points. Show them that you care about their success and that you're there to help them.

3 Showcase value and results

The third step to increase conversions with a free trial is to showcase the value and results that your product can deliver to your prospect. Don't just focus on the features and functions, but on the outcomes and benefits. Use case studies, testimonials, or social proof to demonstrate how your product has helped other customers solve their problems or achieve their objectives. Also, use metrics, analytics, or reports to show your prospect how your product is performing for them and how it can improve their situation.

5 Ask for feedback and objections

The fifth step to increase conversions with a free trial is to ask for feedback and objections from your prospect. Don't assume that they're happy and satisfied with your product or that they have no doubts or concerns. Instead, solicit their opinions, suggestions, or complaints and listen to them carefully. Use surveys, polls, or calls to collect their feedback and understand their needs and expectations. Also, use objections as opportunities to overcome them and reinforce the value proposition and the benefits of your product.

6 Close the deal

The final step to increase conversions with a free trial is to close the deal and convert your prospect into a customer. Don't wait for them to make the move or to contact you. Instead, reach out to them proactively, preferably by phone, and ask for the sale. Use the feedback and objections you've gathered to tailor your pitch and address their specific situation. Also, use the value and results you've showcased to justify your price and show the return on investment. Finally, use the urgency and scarcity you've created to push them to act now and sign up for a paid plan.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?