How can you incorporate user-generated content into your content governance strategy?

It's important to remember the power your ECG (Employer Generated Content) can have as a part of you overall UGC-strategy. Especially here on LinkedIn, they are your most valuable ambassadors when it comes to both your employer brand, but also as product ambassadors visible to your clients and users. To measure quality of both User Generated and Employee Generated Content, it's first important to benchmark your activities. It can be a great idea to look at content creators for both ECG and UCG, and within the two categories find 5-10 accounts with small to medium and large following, and base your goals on this. If you already have internal people creating for you, use them as a base for the EGC.

Incorporating user-generated content into your content strategy is a powerful approach to build authenticity and engagement. By encouraging your followers to share experiences, photos, or stories related to your brand, you not only create a more genuine connection but also amplify the voice of the community. Utilizing this content across your platforms, whether in posts, stories, or highlights, not only diversifies your material but also highlights the authenticity and credibility of your brand, fostering a stronger relationship with your audience.

Para mim, como gerente de marketing, incorporar conteúdo gerado pelo usuário em nossa estratégia de governan?a de conteúdo é crucial. Isso significa criar campanhas de hashtag, incentivar comentários e avalia??es, construir comunidades online, promover conteúdo colaborativo e garantir o reconhecimento adequado aos contribuidores. Estabelecer diretrizes claras, moderar o conteúdo, obter permiss?o dos usuários e analisar o desempenho s?o passos essenciais para equilibrar engajamento e prote??o da reputa??o da marca.

Policy Creation: Make clear guidelines for what kind of user content is acceptable and what isn't. This can include rules on language, relevance, and appropriateness. Moderation Tools: Use tools or human moderators to check user content before it's published. This helps ensure it fits with your guidelines and maintains quality. Feedback Loops: Encourage users to report inappropriate content. This helps maintain a healthy community and ensures compliance with your guidelines. Engagement: Interact with users who create content. This shows appreciation and encourages more contributions.

Sob a vis?o de comunica??o interna, considerar o conteúdo gerado pelo usuário é uma oportunidade de conectar, de fato, o canal com o público! Claro, n?o somente de forma exclusiva, afinal, é essencial que a área leve pautas institucionais conectadas à estratégia da companhia.

Guidelines and processes for managing UGC should be developed, with a focus on creating applications tailored to specific needs. Roles and responsibilities must be clearly defined for both the content team and contributors, and best practices should be followed in creating and sharing UGC. Legal and ethical implications of UGC usage need to be considered, ensuring that the rights and privacy of content creators and consumers are protected. Feedback, moderation, and complaints should be handled systematically to ensure transparency and accountability in content actions and decisions.

Neste momento, é importante que avalie o que de fato será sustentável para o seu processo? Aqui, mais vale uma escuta única, constante e eficaz do que diversas formas de receber conteúdo, impactando no gerenciamento e análise dos dados.

Entwickeln Sie klare Richtlinien und Verfahren zur Sammlung, Pflege und Verteilung von Inhalten. Planen Sie die Aufgaben und Verantwortlichkeiten Ihres Content-Teams und Ihrer Mitwirkenden. Installieren Sie die Best Practices für das Erstellen und Teilen von UGC. Berücksichtigen Sie rechtliche und ethische Aspekte, schützen Sie die Rechte der Content-Produzenten und -Verbraucher. Nutzen Sie Feedback-Mechanismen, Moderation und Beschwerde-Verfahren.

Aqui vale um olhar para o seu público e as limita??es de infraestrutura presentes. Encontre uma solu??o que possa ser incorporada ao dia a dia de cada um, no momento estratégico, potencializando a experiência - digital ou híbrida.

In my experience, User-Generated Content (UGC) needs to be integrated seamlessly into your strategy. This means it demands a platform that's intuitive and secure. Sociabble shines here, offering seamless CMS integration and GDPR compliance, ensuring UGC is both protected and pivotal to internal communication. Its mobile-first approach enhances accessibility, encouraging wider participation, including frontline workers. Additionally, Sociabble’s gamification motivates users, making content creation rewarding. Selecting the right tool like Sociabble transforms UGC from concept to cornerstone, enriching employee engagement and brand authenticity.

Verwenden Sie geeignete Tools und Plattformen zur effizienten Erstellung, Verwaltung und Verbreitung von Inhalten. Stellen Sie sicher, dass diese Tools die Bedürfnisse Ihrer Content-Governance-Strategie erfüllen und eine reibungslose Zusammenarbeit zwischen Ihrem Team und Ihren Kollegen gew?hrleisten. Verwenden Sie Tools, um Ihre UGC-Strategie zu verbessern.

Prüfen Sie immer, wie gut Ihre Inhalte funktionieren. Zum Beispiel, wie viele Leute sie nutzen. Oder wie oft sie klicken. Nutzen Sie diese Erkenntnisse, um Ihre Content-Governance zu verbessern und die Effektivit?t Ihrer UGC-Aktivit?ten zu steigern. überprüfen Sie regelm??ig neue Ans?tze, sammeln Sie Feedback von Nutzern und passen Sie Ihre Strategie an, um kontinuierlich bessere Ergebnisse zu erzielen.

As a creative strategist, I continuously track and analyze user-generated content (UGC) metrics to gauge engagement and sentiment. Through regular reporting and communication, I ensure stakeholders are informed of insights derived from UGC, enabling us to adapt content strategies effectively. By actively seeking feedback and recognizing contributors, we foster a culture of participation and improve content quality. Flexibility in strategy allows us to evolve with changing audience preferences, ensuring our UGC initiatives remain innovative and impactful.

For all those who may not have tools in place (seeing that this is for the Internal Comms function) for UGC submission, storage, review, collation, curation, rights management, scheduling and publishing, the energy and resources needed in executing a UGC strategy is worth the effort. The impact of having UGC as part of your engagement and content strategies is far greater than the amount of work needed as outlined in this article should you keep it simple. A good way to start is to engage employees who are already contributing and to assign them as official contributors for specific events/campaigns.

Como responsável pelo marketing de uma empresa de tecnologia, é impossível, pra mim, dominar todos os assuntos relacionados a esse segmento. Trazer a vis?o e opini?o - bem fundamentas, claro - de especialistas e usuários de tecnologia me ajudam a construir uma comunica??o mais dinamica, atualizada com as tendências e, muitas vezes, à frente do mercado e da concorrência.

Its important to take care for employees opinions when appriasals are approaching, new year plan is being formed, seasonal events that could be hidden within the messages the corporate send out for their employees

Quanto mais a experiência do colaborador for positiva na organiza??o, maior a chance de incorporar esse conteúdo, construindo uma coerência entre as narrativas informais e as narrativas formais (do canais, da lideran?a, etc). E mesmo no caso de ruídos e mensagens dissonantes - que s?o totalmente naturais em cenários de incerteza e ambiguidade - é necessário criar espa?os para que elas possam surgir, que as dúvidas, queixas, preocupa??es que emergem das conversa??es informais possam surgir, serem verbalizadas e encontrar acolhimento. Ao monitorar estes pontos, é possível retroalimentar a estratégia de governan?a de conteúdo, por meio de mensagens proativas e intencionais nos canais que enderecem possíveis queixas, preocupa??o, dúvidas.

Es gibt einige Aspekte, die Sie bei der Integration von nutzergenerierten Inhalten in Ihre Content-Governance-Strategie berücksichtigen sollten. Rechtliche Aspekte: Legen Sie die erforderlichen Rechte an den Inhalten oder Genehmigungen der Ersteller ein. Die Privatsph?re der Content-Ersteller und -Verbraucher ist ein wichtiger Bestandteil des Datenschutzes. Aktivieren Sie die Community durch Feedback, Moderation und Beschwerdemanagement. Bleiben Sie immer bei neuen Trends. überprüfen Sie den ROI Ihrer UGC-Aktivit?ten, um den Erfolg zu messen und Ressourcen effizient einzusetzen.