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How can you incorporate ethos, pathos, and logos into your public speaking?

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Public speaking is a skill that can help you communicate your ideas, persuade your audience, and build your reputation. But how can you make your speech more effective and engaging? One way is to use the three modes of persuasion: ethos, pathos, and logos. These are concepts that originated from ancient Greek rhetoric and are still relevant today. In this article, you will learn what they are, how they work, and how you can incorporate them into your public speaking.

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Charis Brown

Wellness Content Creator ~ I help people live happier, healthier lives through content that educates, entertains, and…

1 What is ethos?

Establishing trust and rapport with your audience is key, and ethos is how you do it. Ethos is the appeal to the speaker's credibility, character, and authority, and can be achieved by introducing yourself and your background, citing credible sources and evidence, acknowledging opposing views and counterarguments, using appropriate language and tone, and dressing professionally and confidently. Showing your audience that you are qualified, knowledgeable, and honest about your topic will help to enhance your ethos.

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Charis Brown

Wellness Content Creator ~ I help people live happier, healthier lives through content that educates, entertains, and connects.
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In my experience, integrity and vulnerability are key in establishing trust and rapport through sharing and developing your ethos. We can all spot a perfectly plastic, fake, disingenuous mission statement these days. They are everywhere. No one is doing anything "perfectly" - so being honest about the ideals you strive for alongside the challenges you face in bringing said ideals into reality is a way to cut through the noise of empty marketing and puffed up egoic claims, and instead connect with individuals who speak your language and share your values.

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2 What is pathos?

Pathos is a powerful way to connect with your audience and make them care about your topic. You can use stories, anecdotes, and examples to evoke emotions. Vivid language and imagery can also help to create an impact. Humor, irony, and sarcasm can be used to draw attention, while rhetorical questions and exclamations can help to emphasize your point. Additionally, gestures, facial expressions, and voice modulation can be effective tools for creating a strong emotional connection with your audience.

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Charis Brown

Wellness Content Creator ~ I help people live happier, healthier lives through content that educates, entertains, and connects.
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I've found in my work with groups that people want to be seen and acknowledged. They are much more likely to feel connected and in alignment with you as a speaker, teacher, or leader if they also feel like you are reaching toward them to connect in a respectful, appreciative way. You can't fake this! Every person has an interesting story - a life full of ups and downs, loves and heartbreaks, and completely unique mannerisms and thought processes that you, as a listener and a leader, can choose to enjoy and take pleasure in observing. That way, when you speak, lead, or teach, the other person feels as if they are a part of what you are doing, rather than a silent, nameless, valueless receptacle for your information.

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3 What is logos?

Logos is the appeal to the audience's logic, reason, and common sense. It is how you support your claims and arguments with facts, data, and statistics to demonstrate that your topic is relevant, valid, and reliable. To strengthen your logos, use a clear and coherent structure with transitions. Additionally, include definitions, classifications, and comparisons to illustrate cause and effect, problem and solution, or pros and cons. Furthermore, analogies, metaphors, and similes can be used to create a vivid picture of your argument. Finally, charts, graphs, and diagrams can be used to illustrate the relationships between ideas.

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Charis Brown

Wellness Content Creator ~ I help people live happier, healthier lives through content that educates, entertains, and connects.
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One thing I found helpful in my post graduate education was having visual descriptions to help me grasp the logos of speakers and instructors. Like 65% of the population, I am a visual learner, so being gifted an image I could use to deeper understand the numbers being handed to me improved my understand and retention quite a bit. Many people have busy minds and constantly jump from topic to topic in their heads so giving more facets of your focus points for those busy minds to grasp not only improves the reception of your data, but it makes for a more memorable, enjoyable exchange for everyone.

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4 How to balance ethos, pathos, and logos?

Ethos, pathos, and logos are not mutually exclusive. They work together to create a persuasive and engaging speech. However, depending on your purpose, audience, and topic, you may need to emphasize one mode more than the others. For example, if you are giving a motivational speech, you may want to use more pathos to inspire your audience. If you are giving an informative speech, you may want to use more logos to educate your audience. If you are giving a persuasive speech, you may want to use a combination of all three modes to convince your audience.

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5 How to analyze ethos, pathos, and logos?

To improve your public speaking skills, it can be useful to analyze how other speakers use ethos, pathos, and logos in their speeches. You can watch or listen to speeches online, on TV, or in person, and ask yourself questions such as how the speaker establishes ethos, evokes pathos, supports logos, balances the three modes, and engages the audience. Consider what credentials, sources, emotions, values, beliefs, facts, data, statistics, techniques, strategies or devices they use. Understanding these elements can help you create more effective speeches.

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6 How to practice ethos, pathos, and logos?

To incorporate ethos, pathos, and logos into your public speaking, practice is key. Start by writing and outlining your speech, researching and citing your sources, and selecting the right language and tone. Additionally, prepare visual aids to help you deliver your message. Rehearsing and recording your speech can help you identify areas for improvement. Seek feedback from others and use it to revise and improve your speech. By using ethos, pathos, and logos in a balanced way, you can make your public speaking more effective and engaging. You can also boost your credibility, build a connection with the audience, and support your arguments.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you incorporate ethos, pathos, and logos into your public speaking?

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1 What is ethos?

2 What is pathos?

3 What is logos?

4 How to balance ethos, pathos, and logos?

5 How to analyze ethos, pathos, and logos?

6 How to practice ethos, pathos, and logos?

7 Here’s what else to consider

Business Communications

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How can you incorporate ethos, pathos, and logos into your public speaking?

1

2

3

4

5

6

7

1 What is ethos?

2 What is pathos?

3 What is logos?

4 How to balance ethos, pathos, and logos?

5 How to analyze ethos, pathos, and logos?

6 How to practice ethos, pathos, and logos?

7 Here’s what else to consider

Business Communications

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