How can you improve your SMO content for SEO and user experience?

One thing I’ve found helpful is to keep a hashtag on your branding. What I mean about that is to establish a hashtag that your company will continue to use in every post. If someone was to look up that particular unique hashtag they can find all your companies post.

Create a list of keywords that contain the context of what your brand is about. Make sure to consistently and intelligently incorporate them in captions and hashtags. And so, if anyone searches for your brand online, they also get to see what you are known for.

Using atleast 7 keyword / tags / hashtags in your every content make your every post sync with your brand. Keyword hierarchy will be follow like this, 1. One Hashtag as your brand name 2. 2-3 Hashtags for your brand category 3. 3-4 Hashtags for your services 4. Rest of the Hashtag (10-12)can be create around the niche of your post content As an outcome of the above exercise would help you to recognize your brand as a synonyms of the keywords in mentioned category. Social media Bots will use these keywords to propagate your content into given category. Also put your keywords in description & title as well.

I use relevant keywords naturally and craft engaging, SEO-friendly headlines. I incorporate high-quality visuals and interactive elements like polls and quizzes to boost engagement. I ensure my content is mobile-optimized and maintain a consistent posting schedule. Clear call-to-action (CTA) encourage interaction, and I regularly monitor analytics to refine my strategy. These steps enhance both SEO and user experience effectively.

To improve your SMO content for SEO & user experience, focus on creating valuable and engaging content that aligns with your target audience's interests. Optimize your posts with relevant keywords, hashtags, & compelling meta descriptions. Use eye-catching visuals & multimedia elements to enhance user engagement. Encourage interaction & responses from your followers through calls-to-action & questions. Respond promptly to comments & messages to build a sense of community and trust. Analyze performance metrics to identify what content resonates best with your audience & adjust your strategy accordingly. Additionally, stay updated with social media trends & algorithm changes to remain relevant & maximize your reach.

While performing SEO on the file of your content aka Image / Video SEO, You need to consider things listed below, 1. Every word in file name must be of lowercase and every word has hyphen (-) between them. It is for ease of understanding by bots. 2. Every details must be filled by going properties section of the same file. 3. Use keywords in both file name and do not try to stuffing it with keywords. Make it smooth and simple to understand by bots.

Before uploading your content i.e. images, and videos do off-page optimization by using the following method; - Go to the properties of that file then click on "Details" Tab - Write the Title and subject in lowercase and you should use a hyphen between every word. Example: social-media-optimization-guide-by-abuzar-ghaffari - Also add more details like keywords(tags), comments and author

It's unfortunate but most people either are unaware of skip this step. Images and videos are searchable on google and if you don't use right keywords for title, captions even alt text, you're missing out a huge opportunity for SEO ranking. Especially, when you create so much of this type of content.

Engagements are the key factors to propagate your content by bots. Try to engage more & more users within first 10 seconds by putting hooks of different type such as surprise hook. Example - suppose you are creating content on a product, so try to relieve the most talked feature in the middle of the content lenght.

In my experience, when writing engaging content, it’s best to talk to your readers as if you were talking to your friends. Most people, especially those that aren’t in or familiar with your field, will not know much about it. Therefore when writing content, it’s important to not use a lot of jargon, but if you do, break down those terms so that everyone understands the message that you are trying to convey. Along with this, especially when selling something, it’s important to state the problem and your solution to the problem. Don’t be a salesperson that only tries to take the viewer’s/customer’s money, rather show them how you can help alleviate their problem or optimize their workflow/business!

When we look at our own behavior we can notice a pattern on what we respond to and why. If I find something valuable that I know would be useful to my network, I'll share it but if it's just another post on your feed, it's unlikely I'll share it with anyone. After all, what I share affects my brand. So give value and integrate it with clear CTA.

Remember that when you're talking to your audience on social media, you aren't just competing with businesses that provide a similar product or service. You're also competing with everybody else that your audience follows, including their friends and family. Creating content that provides value, whether that's entertainment, education, or inspiration, will earn you a top spot in their feed alongside their closest connections.

Talking or having a one to one conversation either in comment section or in dm with users make it more likely to revisit by user to your page. As it shows that your brand is keen to solve problem of the user, they are tend to come again for another query as they have an experience of engaging with you in past.

Understand Your Audience- Know your target audience and create content that caters to their interests and needs. The more relevant and engaging your content is to your audience, the better it will perform on social media and search engines.

All the options listed here are great for engagement but the most powerful engagement is interacting with other people's content and engaging in their comments, leaving thoughtful comments that will drive conversation.

Measure and Analyze Performance- Use analytics tools to track the performance of your SMO efforts. Analyze what works well and what doesn't, and adjust your content strategy accordingly.

It's absolutely critical to analyze performance especially when you're create tons of content. Analytics can help guide you to improve your content. In saying that, I truly believe that vanity metrics will NOT get you results. When you're starting out, as long as you're getting great impressions, that's a good indicator of your content working. The needle moving activity is going to happen at the back end, in the DMs. So if you're not getting a lot of likes, comments and shares, assess your content but also bear in mind the type of content that it is. Is it something that people may not publicly want to like or comment on. Or is it something that didn't get much traction because you need to have a better headline to draw attention?

Optimize Content for Social Platforms- Each social media platform has its own unique requirements and formats. Optimize your content to fit the platform you're using, whether it's Facebook, Twitter, Instagram, LinkedIn, or others. Craft Compelling Headlines- A strong and intriguing headline can entice users to click on your content. Make it attention-grabbing, concise, and clearly convey the value of your content. Use Hashtags Wisely- Research and use relevant hashtags to expand the reach of your social media posts. Avoid overusing hashtags, as it may make your content appear spammy.

The content is always in topic when we talk about social media and SEO. The content nature varies on both platforms. Compelling and engaging content with hashtags and eye-catching images is what goes for social media. It should target right audience, and use of targeted keyword phrases is must. These posts on social media do help SEO and enhance user experience.