How can you improve your sales performance using problem solving skills?
Problem solving skills are essential for any sales professional, but especially for medical sales reps who face complex and dynamic challenges every day. Whether you are selling to doctors, hospitals, clinics, or other healthcare organizations, you need to be able to identify, analyze, and resolve the problems that prevent you from closing deals and building relationships. In this article, you will learn how to improve your sales performance using problem solving skills in four steps: define, explore, implement, and evaluate.