How can you improve your referral program with ATS?

2 Segment your talent pool

Another way to improve your referral program with ATS is to segment your talent pool based on different criteria, such as skills, experience, location, or source. By segmenting your talent pool, you can target your referral requests more precisely and personalize your communication with your employees and their referrals. For example, you can use your ATS to send email campaigns to specific groups of employees who have relevant connections for a hard-to-fill role. You can also use your ATS to tailor your messages to different types of referrals, such as passive or active candidates, and highlight the benefits of working for your company.

3 Measure and optimize your referral performance

A third way to improve your referral program with ATS is to measure and optimize your referral performance using data and analytics. Your ATS should provide you with insights into key metrics, such as referral volume, quality, conversion, and retention. By tracking and analyzing these metrics, you can identify the strengths and weaknesses of your referral program, and make adjustments accordingly. For example, you can use your ATS to test different referral incentives, channels, or campaigns, and see what works best for your company and your employees.

4 Engage and reward your referrers

A fourth way to improve your referral program with ATS is to engage and reward your referrers throughout the hiring process. Your ATS should enable you to communicate with your employees and their referrals regularly, and keep them updated on the progress of their applications. You should also use your ATS to recognize and appreciate your referrers for their contributions, and provide them with timely and fair rewards. By engaging and rewarding your referrers, you can build trust, loyalty, and motivation among your employees, and increase the likelihood of repeat referrals.

6 Learn from best practices

A sixth way to improve your referral program with ATS is to learn from best practices and examples of other companies that have successful referral programs. You can use your ATS to benchmark your referral performance against industry standards, or compare your referral results with similar companies. You can also use your ATS to access case studies, webinars, or blogs that showcase how other companies use ATS to optimize their referral programs. By learning from best practices, you can get inspired, informed, and challenged to improve your own referral program.