How can you improve your E-commerce SEO without spending money?

I prioritize site speed as an important KPI, incorporating it into our development roadmap. Why? Site speed significantly affects your bottom line - faster sites typically experience lower bounce rates and higher conversions. Additionally, site speed impacts your rankings in search engine results pages (SERPs). Improving site speed is a continuous process. Many small enhancements can lead to major gains. Monitoring its performance over time is crucial, especially its influence on metrics like conversion rate, bounce rates, exit rates and rankings. A useful tip is to explore Google's load speed documentation, including Core Web Vitals. These resources offer valuable insights into optimizing your site for faster load times.

Perhaps my response may seem a bit unconventional, but I strongly believe that making money often requires an investment, whether it's in terms of time or resources. In this world, nothing truly comes for free. Consider SEO: it's challenging to execute without spending anything. However, if we think of time as a valuable resource (akin to money), then it becomes clear that achieving effective SEO without investing time is improbable. Even tasks like technical SEO fixes demand either money or time. Conducting thorough market research with expert guidance also necessitates an investment, whether it's in terms of money or the time required. Additionally, crafting product descriptions often requires the expertise and time of a content writer.

Improving your e-commerce site's SEO without spending money can start with optimizing site speed, a key Google ranking factor. Use free tools like Google PageSpeed Insights to identify performance issues. Also, you can compress images, minifying code, enabling caching, and utilizing CDNs to significantly reduce load times. Investing time into these improvements is essential, as faster sites offer better user experiences, leading to increased visitor retention, sales, and improved SEO rankings.

There are no free lunches in this world. It's either you pay/ hire an expert to do it. Or invest your time to do it (which can cost you more money as this is the cost of opportunity).

Improve e-commerce SEO without incurring costs by optimising site content with relevant keywords, improving site speed and mobile compatibility, and creating premium, easily shareable content. Utilise social media platforms and actively participate in online forums to increase visibility and generate organic traffic. Use Google My Business to improve local search engine optimisation and promote customer feedback. Optimise internal linking and provide a seamless and intuitive navigation experience for users. Update and refresh content regularly to maintain relevance and authority.

An often overlooked tip is to utilize your keyword data in Google Search Console (GSC) to identify low-hanging fruits. Here are two practical methods to do so: 1) Identify high-impact pages: Look at the Performance report to see which pages are close to ranking on the first page of search results. Pages ranking on the second or third page are your low-hanging fruits. By improving these pages, you can potentially see quick gains in your rankings and organic traffic. 2) Optimize for high-performing queries: Check which queries your site is currently ranking for. Focus on those that are ranking well but not yet in the top positions. Optimizing your content and tags for these queries can lead to improvements in rankings and organic traffic.

Leverage Google keyword planner to identify the most relevant key words and integrate them on your store by optimizing product pages, titles, descriptions.

Keyword research is the backbone of E-Commerce SEO. There is no progress & optimisation without a super great keyword research. Finding the most super-relevant and high search volume keywords gives a lot of skin in the game for ranking, but one must not forget the low search volume keyword because most of the time these would be the low cost search terms having less competition supporting the rank of the product .

Keyword Research: Use free tools like Google Keyword Planner or answer the public [answerthepublic.com] to identify relevant keywords that your target audience is searching for. Optimize Titles & Descriptions: Include your target keywords naturally in your product titles, meta descriptions, and H1 tags. Craft compelling titles and descriptions that will entice users to click on your listings in search results.

UGC is the new age content form, that has proved to be super effective for conversions to both small and bigger brands. Strong brands a re highly focused on simple form of UGC in collaboration with influencers. It is low cost, less effort and more vocal about the brand.