How can you improve your ad extensions and formats using ad copy?

2 Use action verbs and urgency

Your ad copy should also encourage your potential customers to take action and click on your ad. You can do this by using action verbs and urgency in your ad copy. For example, if you use a call extension to allow users to call you directly, your ad copy should include a clear and compelling call to action, such as "Call now" or "Book today". If you use a promotion extension to display a special offer, your ad copy should create a sense of urgency, such as "Limited time" or "Don't miss out".

3 Use dynamic and responsive formats

Your ad copy should also adapt to different devices and contexts using dynamic and responsive formats. For example, if you use a dynamic search ad, your ad copy will automatically generate headlines based on the user's query and your website content. This will help you match the user's intent and show relevant ads. If you use a responsive search ad, your ad copy will combine multiple headlines and descriptions that you provide and test different combinations to optimize your performance. This will help you show the best ad for each user and situation.

4 Use consistent and accurate information

Your ad copy should also provide consistent and accurate information that matches your ad extensions and formats. For example, if you use a price extension to show your products or services with prices, your ad copy should reflect the same prices and avoid any discrepancies or confusion. If you use a review extension to show third-party ratings or reviews, your ad copy should be consistent with the source and date of the review and avoid any false or misleading claims.

5 Use clear and concise language

Your ad copy should also use clear and concise language that communicates your value proposition and differentiates you from your competitors. You should avoid jargon, abbreviations, or unnecessary words that might confuse or distract your users. You should also use punctuation, capitalization, and spelling correctly and follow the editorial guidelines of each ad extension and format. For example, if you use a structured snippet extension to show a list of features or categories, you should use commas to separate the items and capitalize the first letter of each word.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?