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How can you improve user experience through visual design collaboration?

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Visual design collaboration is a key aspect of user experience design (UED) that can help you create engaging, consistent, and accessible digital products. But how can you collaborate effectively with other designers, developers, and stakeholders to ensure a smooth and user-centered design process? In this article, you will learn some tips and best practices for improving your visual design collaboration skills and enhancing your user experience outcomes.

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Michael Jared Crawford

Visual Experience Designer @Amazon | Bridging Design, Strategy, and Innovation for Impactful Solutions

1 Define your visual design goals and guidelines

Before you start collaborating on the visual design of your product, you need to have a clear and shared understanding of what you want to achieve and how you want to achieve it. This means defining your visual design goals and guidelines, such as your brand identity, your target audience, your design principles, your style guide, and your design system. These elements will help you align your visual design decisions with your user needs, business objectives, and technical constraints, and communicate them effectively to your collaborators.

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2 Use collaborative tools and platforms

One of the challenges of visual design collaboration is managing and sharing your design files, feedback, and revisions across different teams and locations. To overcome this challenge, you need to use collaborative tools and platforms that allow you to work together in real time, sync your changes, and track your progress. Some examples of collaborative tools and platforms for visual design are Figma, Sketch, Adobe XD, InVision, and Miro. These tools and platforms enable you to create, edit, prototype, and test your visual designs, and invite your collaborators to comment, review, and approve them.

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Michael Jared Crawford

Visual Experience Designer @Amazon | Bridging Design, Strategy, and Innovation for Impactful Solutions
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Experience encompasses overall CX, which are constructed with specific thought process of UX and VX teams. The biggest thing to consider is the visibility or familiarity teams are all working towards establishing internally for a shared audience. UX patterns aren’t dissimilar from VX patterns in that both teams are controlling two critical parts of a larger CX. That is how I approach inclusion of both UX and VX counterparts is in ensuring both patterns and teams are consulted so proposals push those patterns forward rather than deviating from that consistency which audiences rely on for ease of use. In short both patterns and approaches from user and visual experiences need to be aligned to form a solid CX flow.

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3 Establish a feedback loop and iterate

Establishing a feedback loop and iterating on your design solutions is an important part of visual design collaboration. Feedback can be beneficial for improving the quality, usability, and consistency of your design, as well as validating assumptions and hypotheses. However, it can be overwhelming, conflicting, or vague if not managed properly. To avoid these issues, you should follow these steps: define the scope and purpose of your feedback; collect feedback from multiple sources and perspectives; analyze and prioritize your feedback; implement and test your feedback; and repeat the process until reaching your visual design goals. Make sure to specify what kind of feedback you are looking for, from whom, and by when. Also seek feedback from users, clients, colleagues, and experts using different methods such as surveys, interviews, tests, and reviews. Filter out irrelevant or biased feedback to focus on the most relevant, actionable, and constructive feedback. Finally, make the necessary changes to your visual design based on your feedback and test them again with users and collaborators.

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Tsakani Moyane

?? Redesigning Africa’s Image, One Visual at a Time | Creative Alchemist | Multimedia Designer
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You should define the UX of your project in great detail and ensure the UI then follows the purpose and not just to 'make it pretty'. Using tools such as, the Human-centred Design approach in developing your user experience is helpful. The visual identity then follows cues from the established user experience and user journey. The purpose of the UI (visuals) is to make sense of the UX (experience) for the end consumer to make it functional in the reality. Once both parties understand this, it is easier to create space for constructive feedback and iteration sessions, to achieve the desired outcomes.

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4 Document and share your visual design decisions

The final tip for improving your visual design collaboration is to document and share your visual design decisions. This will help create a transparent and consistent design history, rationale, and outcome that can be easily accessed and understood by collaborators. Documenting and sharing will also help avoid misunderstandings, conflicts, and errors, while ensuring alignment with user experience goals. You can document and share in several ways such as creating a visual design brief that summarises design goals, guidelines, and requirements; using annotations, comments, and notes to explain design choices and logic; creating a visual design portfolio showcasing the process, iterations, and final results; or using a visual design handoff tool to transfer specifications and assets to developers and stakeholders.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you improve user experience through visual design collaboration?

1

2

3

4

5

1 Define your visual design goals and guidelines

2 Use collaborative tools and platforms

3 Establish a feedback loop and iterate

4 Document and share your visual design decisions

5 Here’s what else to consider

User Experience Design

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How can you improve user experience through visual design collaboration?

1

2

3

4

5

1 Define your visual design goals and guidelines

2 Use collaborative tools and platforms

3 Establish a feedback loop and iterate

4 Document and share your visual design decisions

5 Here’s what else to consider

User Experience Design

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