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How can you improve search engine accessibility?

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Search engine accessibility is the practice of making your website easy to find, crawl, and index by search engines. It helps you reach more potential customers, increase your visibility, and improve your user experience. In this article, you will learn some tips and techniques to enhance your search engine accessibility and optimize your site for better performance.

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1 Use semantic HTML

Semantic HTML is a way of writing your code that uses meaningful tags and attributes to describe the content and structure of your web pages. For example, use <h1> for the main headline, <p> for paragraphs, <ul> for unordered lists, and <nav> for navigation menus. Semantic HTML helps search engines understand what your pages are about, how they are organized, and what are the most important elements. It also makes your code more readable, maintainable, and accessible for humans and devices.

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2 Provide alt text for images

Alt text is a short description of an image that appears when the image cannot be displayed or is not visible to the user. It is also used by screen readers and other assistive technologies to convey the meaning and purpose of the image. Alt text helps search engines index your images and rank them for relevant keywords. It also improves the accessibility and usability of your site for people with visual impairments or low bandwidth. To provide alt text for your images, use the alt attribute in the <img> tag, and make sure it is clear, concise, and relevant.

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Phillip Hughes

Helping SEO Execs with GA4 and GSC | Bootstrapped Founder
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This is one thing people overlook. Alt text is not only for search engines. But more importantly for people. People may use screen readers due to vision issues. The alt text helps them get more context on the webpage. For my SaaS business. If we are ever including screenshots of the product. In blogs, articles, case studies testimonials. We always make sure the alt text explains what the image is and includes relevant keywords. A great way to showcase the software, explain what we do. And marketing our business. Still not sure? 10.1% of Google traffic is related to image searches. That is 11,500 every second. Do you want to miss out on that?

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3 Implement structured data

Structured data is a way of adding extra information to your web pages that helps search engines understand the context and meaning of your content. It can also enable rich snippets, which are enhanced results that display additional details, such as ratings, reviews, prices, or images. Structured data can help you stand out from the competition, increase your click-through rate, and drive more traffic to your site. To implement structured data, you can use JSON-LD, a format that uses JavaScript objects to encode the data, and insert it in the <head> section of your page.

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4 Optimize your site speed

Site speed is a key metric for search engine accessibility, user satisfaction, and conversion rate. A slow website can have a negative impact on your visitors, bounce rate, and credibility. To optimize your site speed, you can use tools like Google PageSpeed Insights or Lighthouse to identify areas for improvement. Some effective ways to boost your site speed include compressing images and files, minifying code and removing unnecessary characters, using a content delivery network (CDN) to distribute resources, enabling caching and browser storage to reduce server requests, and eliminating render-blocking resources while prioritizing critical content.

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Phillip Hughes

Helping SEO Execs with GA4 and GSC | Bootstrapped Founder
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"If a page takes longer than 2 seconds to load, people won't wait and will leave your site" In other words, Google won't rank slow sites. I've some blog posts, that are good lead gen articles for me. Promoting a few project management products. I was getting some traffic from Google but not much. The project management space is so competitive. It's almost impossible to break onto page one. But I managed it and website speed kicked started it for me. - I used Cloudflare to cache and improve load time - Optimized my entire site using a plugin. The results. I rank at the top of Google Search for 5 or 6 keywords. All driving traffic to a single post. Averaging over a lead a day.

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5 Test your site for accessibility issues

Testing your site for accessibility issues is a good way to ensure that your site is compatible with different browsers, devices, and user preferences. It can also help you identify and fix any errors or problems that might affect your search engine accessibility, such as broken links, missing titles, duplicate content, or poor navigation. You can use tools like Google Search Console, W3C Validator, or WebAIM to check your site for accessibility issues and get recommendations on how to solve them. You can also use manual testing methods, such as keyboard navigation, screen reader emulation, or user feedback, to evaluate your site from different perspectives.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Phillip Hughes

Helping SEO Execs with GA4 and GSC | Bootstrapped Founder
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People focus too much on what their competitor are doing. They copy top performing article, make them longer, trying to outrank the competition. "If you are on the side of the majority, you need to question your position". Create shorter content. That has multiple versions. That starts to rank on Google in 30 days, or less. For an Outlook add-in I built. I tested this blog structure. [X] Outlook email template for [Profession] I created 3 blogs: 40 Outlook email template for Project Managers 40 Outlook email template for Freelancers 30 Outlook email template for Sales Professionals Within 30 days, the project manager post started getting traffic and leads. I then create more posts to get more leads.

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How can you improve search engine accessibility?

1

2

3

4

5

6

1 Use semantic HTML

2 Provide alt text for images

3 Implement structured data

4 Optimize your site speed

5 Test your site for accessibility issues

6 Here’s what else to consider

Search Engines

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How can you improve search engine accessibility?

1

2

3

4

5

6

1 Use semantic HTML

2 Provide alt text for images

3 Implement structured data

4 Optimize your site speed

5 Test your site for accessibility issues

6 Here’s what else to consider

Search Engines

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感谢您的反馈

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