How can you improve franchisee performance without damaging brand reputation?

O primeiro passo é alinhar as expectativas ainda como candidato. Realizar reuni?es presenciais com transparência e assertividade gera credibilidade entre as partes. O segundo ponto é ter as obriga??es de ambas as partes bem claras na COF, e refor?ar esses pontos em todas as reuni?es com o candidato. Assim, a partir da inaugura??o da franquia, o franqueado poderá exercer plenamente suas fun??es e cobrar do franqueador o suporte debatido nas fases preliminares. Atitude! Agir em prol da sua unidade de negócio através das ferramentas, manuais e orienta??es da franqueadora. O acompanhamento de perto da franqueadora através de visitas de consultoria periódicas estabelece um fluxo de performance da franquia que permite tra?ar a??es estratégicas.

Be transparent with franchisees. Owning a business is not easy and you are going to have setbacks. Make sure there is a clearly defined plan in place with measurable metrics. You can't evaluate performance without data points because you can actually make things worse by guessing. Make sure they have mentors within the system for honest and candid support/feedback.

Pour une franchise réussie, établissez des attentes claires : Manuels et Formation : Fournissez des manuels opérationnels détaillés. Organisez une formation approfondie sur les opérations et les valeurs de la marque. Objectifs et Normes : Communiquez des objectifs financiers et des normes de qualité. Fixez des KPI réalistes pour chaque unité de franchise. Communication et Suivi : établissez une communication régulière. Suivez les progrès et ajustez les attentes si nécessaire. Alignement avec la Vision : Mettez en avant la vision et les valeurs de l'entreprise. Assurez-vous que chaque franchisé les comprend et les intègre. Gestion des Conflits : Mettez en place des mécanismes de résolution de conflits.

There are several ways to improve your performance as a franchisee, but I'll keep this to my top three. 1- Contact the franchisor and have an open and honest discussion with them about how you are feeling, where you are struggling and be open for their feedback. They have a vested interest in your success and will want to help you. 2- Connect with your fellow franchisees. Reach out to the top performers and even the struggling owners in the system to learn what to do and what to steer clear of. It's a powerful network and often very collaborative. 3. Speak with your staff. Always be open to feedback from the people working alongside you to hear where they feel there is a gap and then work to fix it alongside of them. Be a servant leader!

Improving franchisee performance while protecting brand reputation requires a balanced approach. Provide thorough training and ongoing support, offer constructive feedback, and foster open communication. Utilize technology and data analytics to identify opportunities for enhancement. By prioritizing support and collaboration, franchise owners can boost performance without risking brand reputation.

Currently in a support role, I see the benefit and tremendous need for ongoing support. The idea that you can send someone on their way with an initial investment in training, even with a clear picture / expectation, and think they can achieve success without continued support is a critical failure in judgment. We see examples across all industries and professions where continued support, training, and education is crucial. Operating a franchise is no different in that respect.

Franchisors should provide a platform for all the Franchisees to collaborate with each other - where they can ask questions from each other, discuss their challenges, and share best practices. Many of the questions/challenges are answered by other fellow franchisees, and the home office doesn't even have to add more support staff.

- Accès aux Ressources et Expertise - Formation Continue - Communication Ouverte - Réseautage entre Franchisés - Analyse des Performances - Flexibilité et Adaptabilité - Suivi du Retour d'Expérience - Encadrement et Mentorat - Reconnaissance et Motivation - Encourager le Partage

Vivencio na minha rotina como consultor de franchising, a experiência da constancia e intensidade no relacionamento com o franqueado. Periodicidade no contato, follow up das a??es desenhadas, aten??o a dor do negócio e n?o só respostas rápidas as demandas fortificam e unificam os propósitos entre franqueadora e a franquia. Este “caminho” permite que se tenha abertura para implementar novas ideias e confian?a do empreendedor na marca que se representa.

Siempre es la idea de proporcionar apoyo al franquiciado ya que de ellos depende que la marca siga creciendo. Siempre es bueno seguir dándoles herramientas para que la franquicia mejore día a día y que la franquicia y el franquiciado se apoyen mutuamente, que se escuche ya que las ideas de los franquiciados pueden ser mejores que las de la franquicia para seguir sumando más ventas

Penso que poderia ser considerado, ou melhor, deveria ser considerado um ponto muito importante: o papel das partes! Cada franqueado tem que ter muito claro quais s?o as suas obriga??es e responsabilidades, sabendo que imediatamente existe o contraponto que é a franqueadora também exercer suas obriga??es e responsabilidades. Tendo os dois lados total ciência do que fazer, quando fazer e por que fazer, todos ter?o suas chances de sucesso multiplicadas, no mínimo, por dois.

As a new franchisor, I have learned a lot. What is extremely successful in one market doesn’t necessarily translate into success in another market. The original Operations Manual written for your individual market may need a million tweaks in order for your franchisees to be successful, and this requires acceptance and a willingness to shift gears and listen to feedback. Period.

This is uncomfortable but absolutely necessary. The longer you wait to address issues the harder it becomes to correct. Further downside of delay is that it has the potential to impact others in your organization as they see the results of an unwillingness to address issues. People and business are always in motion. They are either moving on track or off track. Failure to address issues means something is being allowed to run off track counter to the rest of those around it. It's only a matter of time before there is a collision between them.

Pour améliorer la performance des franchisés, évaluez régulièrement et objectivement leurs résultats, incluant ventes, revenus, bénéfices, fidélisation, et satisfaction client. Utilisez des méthodes variées telles que des audits et des enquêtes pour évaluer leur conformité aux normes de la marque. Ces évaluations fournissent des informations précieuses pour identifier les forces et les faiblesses, permettant des recommandations ciblées. #évaluationFranchise #OptimisationPerformance

Quando temos a percep??o que o franqueado também é uma pessoa, é fundamental que fa?amos o uso do reconhecimento, n?o só através de planos de incentivo mas também de compartilhamento de resultados gerais a nível de endossar os pontos fortes. Enaltecer e trazer visibilidade para os mesmos que est?o apresentando destaque de faturamento, gest?o financeira, de estoque, de pessoas e afins, traz o sentimento de pertencimento ao empreendedor.

Criar rituais que estimulem o alto desempenho é crucial para evidenciar um bom trabalho e servir de referência para toda a rede. Ou seja, desenvolver rankings, premia??es e b?nus é um excelente caminho para esse objetivo.

La idea de celebrar los éxitos de los franquiciados es muy bueno pero esas metas y objetivos sean relativamente alcanzables de lo contrario se acrecienta el el sentido su frustración por el franquiciado al no poder llegar a esas metas u objetivos

Simple comment Be honest and be clear. Many folks don’t understand franchising. Don’t just sell a brand.Show the brands that meet their objectives. Geno

Provide comprehensive training, clear performance metrics, incentives, open communication, quality control, and a feedback loop to improve franchisee performance while safeguarding brand reputation.