How can you improve conference attendee matchmaking?

1 Define your matchmaking objectives

Before you design your matchmaking strategy, you need to define what you want to achieve with it. What are the main outcomes and benefits you want to deliver to your attendees, speakers, sponsors, and partners? How do you want to measure the success of your matchmaking efforts? How do you align your matchmaking objectives with your overall event goals and vision? By clarifying your matchmaking objectives, you can plan and implement your matchmaking activities more purposefully and systematically.

4 Provide multiple matchmaking formats

To improve conference attendee matchmaking, you need to provide multiple matchmaking formats that can cater to different needs, preferences, and styles of your attendees. Some attendees may prefer one-on-one meetings, while others may enjoy group discussions or speed networking. Some attendees may want to have pre-scheduled appointments, while others may want to have spontaneous interactions. Some attendees may like to use online platforms, while others may prefer face-to-face encounters. By offering multiple matchmaking formats, you can increase the chances of creating meaningful connections and interactions among your attendees.

5 Support and guide your attendees

To improve conference attendee matchmaking, you need to support and guide your attendees throughout the matchmaking process. You need to provide clear and consistent information and instructions on how to use your matchmaking tools and platforms, how to create and update their profiles and preferences, how to find and contact their matches, how to prepare and follow up on their meetings, etc. You also need to provide feedback and assistance to your attendees, and address any issues or concerns they may have. By supporting and guiding your attendees, you can enhance their confidence and comfort in using your matchmaking services, and improve their satisfaction and loyalty.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?