How can you identify your audience's preferred call to action?

1 Know your audience

The first step is to understand who your audience is and what they need, want, and care about. You can use various methods to research your audience, such as surveys, interviews, personas, or social media analysis. The more you know about your audience, the more you can tailor your CTA to their interests, goals, challenges, and pain points.

2 Align your CTA with your presentation objective

The second step is to align your CTA with the main objective of your presentation. What is the purpose of your presentation and what do you want your audience to do as a result? Your CTA should be relevant and consistent with your presentation topic, message, and tone. For example, if your presentation is about raising awareness of a social issue, your CTA could be to join a campaign, sign a petition, or make a donation. If your presentation is about teaching a new skill, your CTA could be to enroll in a course, download a guide, or practice the skill.

6 Follow up with your audience

The sixth step is to follow up with your audience after your presentation and your CTA. You can use various methods to follow up, such as email, phone, or social media, to thank your audience, remind them of your CTA, provide additional information or resources, or ask for feedback or referrals. By following up with your audience, you can build trust, rapport, and loyalty and encourage them to take action and stay connected with you.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?