As a technical sales professional, you need to know which software products are in high demand and why. This can help you target the right prospects, tailor your pitch, and close more deals. But how can you identify the software products that are trending, popular, or profitable in your niche or industry? Here are some tips and tools to help you with your market research.
One way to find out what software products are in high demand is to use keyword tools that show you the search volume, competition, and trends for different terms related to your field. For example, you can use Google Keyword Planner, Ubersuggest, or SEMrush to see how many people are looking for specific software solutions, how they compare to each other, and how they change over time. You can also use these tools to find related keywords, questions, and topics that can give you more insights into your customers' needs and pain points.
Dynamic Business Develoment Leader | Head of Sales | SaaS | HRTech | Fintech | IIM | MBA
- Software marketplaces and directories like Capterra, G2 Crowd, or AppExchange, where you can find user reviews, ratings, and lists of popular software products in various categories. - Technology news websites and blogs often cover emerging trends and software products in various industries. Keep an eye on these sources to stay informed.
To identify high-demand software products, leverage keyword tools like Google Keyword Planner, Ubersuggest, or SEMrush. These tools reveal search volume, competition, and trends for relevant terms. Analyze user interest, compare solutions, and monitor shifts over time. Additionally, explore related keywords, questions, and topics to gain valuable insights into customer needs and pain points.
Uma outra ideia pode ser buscar palavras chave ligadas ao problema que o seu software resolve na ferramenta Google Trends. A busca por procura de solu??es pode indicar um alto potencial de vendas para softwares que resolvam o problema em quest?o.
Another way to identify software products in high demand is to check online reviews from platforms like G2, Capterra, or Trustpilot. These sites allow you to see how users rate and review different software products based on various criteria, such as features, usability, support, and value. You can also filter by category, industry, or size to find the most relevant and popular products for your target market. By reading online reviews, you can learn about the strengths and weaknesses of different software products, the problems they solve, and the benefits they deliver.
I always tap my network to see if I have colleagues or acquaintances who have personal experiences with the software that I'm looking into.
Dynamic Business Develoment Leader | Head of Sales | SaaS | HRTech | Fintech | IIM | MBA
In my experience, along with the online reviews, it also helps to connect with the reviewers wherever possible and have quick chats to get an in-depth understanding of the same. The new/detailed review aids in better decision making
I feel the voice of customer trumps all other indicators. When customers increasingly become product evangelists, it’s a sign of a top notch product on a growth path. We’ve seen scenarios of team members moving to other organisations, and be our champions in their new teams pushing for the management to adopt the specific solution.
No Brasil sinto que essas fontes de informa??o n?o possuem tanta informa??o disponível em português. O B2B Stack tem um suporte legal para empresas nacionais. E em alguns casos, o próprio Google Meu Negócio pode ser uma fonte de pesquisa muito útil.
A third way to identify software products in high demand is to follow industry trends and news from sources like blogs, podcasts, newsletters, or social media. These channels can help you stay updated on the latest developments, innovations, and challenges in your field. You can also discover new or emerging software products that are gaining traction, attention, or recognition. By following industry trends, you can spot opportunities, gaps, or niches that you can leverage in your sales strategy.
Keep an eye on emerging technologies, solve specific problems, and consider subscription models. Stay agile, gather customer validation, and monitor data to adapt to changing demands.
Dynamic Business Develoment Leader | Head of Sales | SaaS | HRTech | Fintech | IIM | MBA
There is certainly an explosion of new products/ solutions in the market and it is impossible to stay updated unless one is following sources if not all to stay competitive.
Invest in attending conferences where these software products will be on display. You can learn about the new products and innovations and also test them out, see demos. Do your own research separately to stay on top of your industry's latest software innovations whether it's podcasts, news articles, google alerts, etc. Last but not least, lean on industry connections and your network to learn and discover how they are using the latest tech and software. Other opinions and workflows can spark ideas.
A fourth way to identify software products in high demand is to analyze your competitors and their offerings. You can use tools like SimilarWeb, Alexa, or SpyFu to see how much traffic, engagement, and conversions they get from their websites and online marketing campaigns. You can also use tools like BuiltWith, Wappalyzer, or WhatRuns to see what software products they use or integrate with their own solutions. By analyzing competitors, you can benchmark your own performance, identify your unique value proposition, and differentiate yourself from the crowd.
1. Always ask them how they think they compare to their competitors, and what the key differences are 2. Seek out connections that use the software products and/or the competitors 3. Demo all of the softwares to formulate your own perspective *every business has different needs* 4. Understand the full capabilities of each platform. IMO you should not have to do much of a SWOT analysis as they should provide this info for you up front.
Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for each competitor. Identify what they excel at, where they fall short, potential opportunities they're pursuing, and external threats they face, which will lead to choosing the right market positioning for your product after determining your competitors' market position and branding. Understand how they are perceived by customers and the unique value they offer.
A fifth way to identify software products in high demand is to survey your existing or potential customers and ask them about their preferences, challenges, and goals. You can use tools like SurveyMonkey, Typeform, or Google Forms to create and distribute online surveys that collect feedback and data from your audience. You can also use tools like HubSpot, Salesforce, or Zoho to manage and segment your contacts and leads based on their responses. By surveying customers, you can validate your assumptions, uncover new insights, and tailor your solutions to their needs.
One thing I've found helpful is your peer connections in the market and the valuable insights on what customer is looking at.
Survey customers, but also keep an open line of communication with them. If you have the trust of your customers, they should feel comfortable sharing feedback and needs.
Gosto muito de conversas pessoais e entrevistas! Com ferramentas de design thinking, é possível descobrir necessidades ocultas e criar softwares muito aderentes ao mercado
A sixth way to identify software products in high demand is to test them yourself and see how they work, what they offer, and how they compare to others. You can use free trials, demos, or sandbox environments to explore and evaluate different software products without spending money or committing to a contract. You can also use tools like UserTesting, Hotjar, or Crazy Egg to measure and improve your user experience and conversion rate. By testing products, you can gain hands-on knowledge, experience, and confidence in your sales process.
MVPs e Provas de conceito podem ajudar a validar sua ideia, desde que você já tenha pesquisado antes e percebido que ela tem potencial e que esse investimento em um produto beta vale a pena
The trial version's product testing will undoubtedly aid us in comprehending the level of interest a consumer experiences while using our product. Additionally, it will provide valuable insights into the real-time issues that may arise.
The software market is highly dynamic. To maintain profitability in this industry, it's essential to keep developing consistently, never stop improving, and continually monitor your competition.