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How can you identify new donors for your cause?

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Finding new donors for your cause can be challenging, especially in a competitive and uncertain environment. However, there are some strategies that you can use to identify potential supporters that share your vision and values. Researching your existing donors and prospects, segmenting your audience based on their giving motivations and behaviors, crafting compelling messages and stories that resonate with your segments, utilizing multiple channels and platforms to reach out and engage your prospects, and tracking and measuring your results and feedback are all important steps for finding new donors.

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Fabrice GAUD ??

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Melissah Jablonski

Director of Advancement at John Paul II Center for Special Learning

1 Research your existing donors and prospects

The first step to finding new donors is to understand your current ones. You can use various tools and methods to collect and analyze data about your donors, such as surveys, interviews, focus groups, donor management software, or online analytics. The goal is to find out who they are, what they care about, how they give, and why they support your cause. This will help you identify common patterns, preferences, and profiles that can inform your donor acquisition strategy.

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Melissah Jablonski

Director of Advancement at John Paul II Center for Special Learning
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New donors quite often can be found through your existing donors. Who better to help you make new "friends" than those who already support you? For this reason, it's important to have a solid stewardship plan to show your gratitude to your existing donors. When they feel appreciated, then they become invested in your mission and can't wait to share their experience with their friends and family.

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2 Segment your audience based on their giving motivations and behaviors

The next step is to segment your audience into different groups based on their giving motivations and behaviors. For example, you can categorize your donors by their level of involvement, loyalty, frequency, amount, or channel of giving. You can also segment them by their demographic, psychographic, or geographic characteristics. The idea is to create distinct segments that have similar needs, interests, and values that relate to your cause. This will help you tailor your messages and offers to each segment and increase your chances of converting them.

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3 Craft compelling messages and stories that resonate with your segments

The third step is to craft compelling messages and stories that resonate with your segments. You need to communicate the value and impact of your cause, as well as the benefits and opportunities for your donors. You need to appeal to their emotions, logic, and values, and show them how they can make a difference. You also need to tell stories that illustrate your cause, such as success stories, testimonials, case studies, or personal stories. Stories are powerful tools that can inspire, persuade, and connect with your prospects.

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Fabrice GAUD ??

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Dans cette étape usez de l'élément humain en racontant une histoire personnifiez liée à votre cause. Une histoire qui a un début, puis une cassure, qui rencontre une solution (fournie par votre cause) pour permettre au personnage de votre histoire de retrouver un équilibre de vie.

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4 Use multiple channels and platforms to reach out and engage your prospects

The fourth step is to use multiple channels and platforms to reach out and engage your prospects. You need to find out where your prospects are, what they are looking for, and how they prefer to communicate. You can use a variety of channels and platforms, such as email, social media, website, blog, podcast, video, webinar, event, or direct mail. You need to create a consistent and integrated strategy that delivers the right message, to the right person, at the right time, and through the right channel.

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Fabrice GAUD ??

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L'importance pour récolter des dons est d'inspirer confiance. Confiance en ayant une présence sur différents canaux de communications. Confiance en faisant appel aux avis de votre communauté. Confiance en usant de moyens de payements sécurisés. La confiance sera plus rapide si vous avez une cohérence de ton et de graphismes dans vos communications.

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5 Track and measure your results and feedback

The fifth step is to track and measure your results and feedback. You need to monitor and evaluate the effectiveness of your donor acquisition strategy, and see what works and what doesn't. You can use various metrics and indicators, such as response rate, conversion rate, retention rate, donor lifetime value, or return on investment. You also need to collect and analyze feedback from your prospects and donors, such as comments, reviews, ratings, or suggestions. This will help you improve your strategy, optimize your performance, and grow your donor base.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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María Teresa Casas Sardi?as

??Helping people find their sense of purpose and belonging
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Invest in building partnerships as much as you can! As a philanthropy nonprofit leader, I’ve seen how collaboration with other foundations, community organizations, influencers and corporate partners have proof right in expanding my new donors’ network. Obviously, these partners have to share an interest in your cause! I had great opportunities to jointly go for successful fundraising campaigns, apply for grants, secure sponsorships and run marketing initiatives that benefited all parties involved.

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How can you identify new donors for your cause?

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5

6

1 Research your existing donors and prospects

2 Segment your audience based on their giving motivations and behaviors

3 Craft compelling messages and stories that resonate with your segments

4 Use multiple channels and platforms to reach out and engage your prospects

5 Track and measure your results and feedback

6 Here’s what else to consider

Philanthropy

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How can you identify new donors for your cause?

1

2

3

4

5

6

1 Research your existing donors and prospects

2 Segment your audience based on their giving motivations and behaviors

3 Craft compelling messages and stories that resonate with your segments

4 Use multiple channels and platforms to reach out and engage your prospects

5 Track and measure your results and feedback

6 Here’s what else to consider

Philanthropy

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