How can you highlight a car's fuel efficiency during a test drive?

1 Choose the right route

The first step to highlight a car's fuel efficiency during a test drive is to choose a route that allows you to show off the car's performance in different driving conditions. For example, you can include some highway driving, some city driving, and some uphill or downhill driving. This way, you can point out how the car adapts to various scenarios and maintains optimal fuel consumption. You can also use the route to compare the car's fuel efficiency with other models or competitors.

2 Use the dashboard features

The second step to highlight a car's fuel efficiency during a test drive is to use the dashboard features that provide information and feedback on the car's fuel economy. For example, you can use the fuel gauge, the trip computer, the eco mode, or the hybrid display to show the customer how much gas the car is using, how far it can go with the remaining fuel, how much it can save by using different driving modes, or how much energy it can regenerate by braking or coasting. You can also explain how these features work and how they can help the customer improve their driving habits and save money on gas.

3 Explain the technology

The third step to highlight a car's fuel efficiency during a test drive is to explain the technology that makes the car more fuel-efficient. For example, you can talk about the engine type, the transmission, the aerodynamics, the tires, or the battery of the car and how they affect the fuel efficiency. You can also mention any special features or innovations that the car has, such as start-stop systems, cylinder deactivation, turbochargers, or regenerative braking. You can also demonstrate how these technologies work and how they enhance the car's performance and reliability.

4 Provide real-life examples

The fourth step to highlight a car's fuel efficiency during a test drive is to provide real-life examples of how the car's fuel efficiency can benefit the customer. For example, you can calculate how much gas the customer can save per year, per month, or per week by choosing the car over another model or competitor. You can also compare the car's fuel efficiency with the national or local average or with the customer's current or previous car. You can also relate the car's fuel efficiency to the customer's lifestyle, needs, or preferences, such as their commute, their travel plans, or their environmental values.

5 Address common objections

The fifth step to highlight a car's fuel efficiency during a test drive is to address any common objections or concerns that the customer may have about the car's fuel efficiency. For example, some customers may worry that a fuel-efficient car is less powerful, less safe, less spacious, or more expensive than a less fuel-efficient car. You can counter these objections by providing facts, figures, testimonials, or guarantees that prove the opposite. You can also emphasize the long-term benefits and savings of choosing a fuel-efficient car over a less fuel-efficient car.

6 Ask for feedback

The sixth and final step to highlight a car's fuel efficiency during a test drive is to ask for feedback from the customer. You can ask them how they felt about the car's performance, comfort, and features. You can also ask them how they liked the car's fuel efficiency and how it met or exceeded their expectations. You can also encourage them to ask you any questions or doubts they may have about the car's fuel efficiency or any other aspect of the car. By asking for feedback, you can show that you care about the customer's satisfaction and opinion and that you are confident about the car's quality and value.