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How can you handle sales objections without damaging relationships?

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Sales objections are inevitable in any sales process, but how you handle them can make or break your relationship with your prospects. Social selling is all about building trust, credibility, and rapport with your potential customers, so you need to address their concerns without being pushy, defensive, or dismissive. In this article, you'll learn some effective strategies to handle sales objections without damaging relationships, and how to use social media to your advantage.

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Isaiah Martinez

General Manager
Kiran Das

I help businesses achieve their growth and revenue goals using digital Channels, WhatsApp marketing & Automations.?? |…

1 Understand the objection

The first step to handle any sales objection is to understand what it really means. Sometimes, an objection is not a rejection, but a request for more information, clarification, or reassurance. Other times, an objection is a sign of a deeper issue, such as a lack of trust, authority, or budget. To understand the objection, you need to listen actively, ask open-ended questions, and empathize with your prospect. Don't interrupt, argue, or make assumptions. Instead, show genuine interest and curiosity, and try to uncover the root cause of the objection.

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Isaiah Martinez

General Manager
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If the objection turns into a flat out rejection, just remember it’s only a rejection “at this time.” If you handle your sales presentations and meetings with a good character and treat your client with respect from beginning to end, no matter the outcome, you or your company WILL have business at some point with them because they will remember the professionalism with which you handled that presentation or meeting and that speaks louder then words.

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Kiran Das

I help businesses achieve their growth and revenue goals using digital Channels, WhatsApp marketing & Automations.?? | Influencer marketing
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Always stay calm and positive to the objections. Ask clarifying questions will really help us tackle the situation in a better way. Acknowledge the objection and show empathy. Address the objection directly and provide evidence for your points. Always be respectful, so that you will also get it back

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2 Validate the objection

The next step to handle any sales objection is to validate it. This means acknowledging your prospect's perspective, feelings, and concerns, and showing respect for their opinion. Validating the objection does not mean agreeing with it, but rather demonstrating that you understand where they are coming from and that you appreciate their feedback. You can use phrases like "I hear you", "I see your point", or "That makes sense" to validate the objection. This will help you build rapport, reduce resistance, and avoid confrontation.

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Kiran Das

I help businesses achieve their growth and revenue goals using digital Channels, WhatsApp marketing & Automations.?? | Influencer marketing
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Validating sales objections is essential for building rapport and trust with prospects on LinkedIn. When a prospect raises an objection, it shows that they're interested in what you have to offer, but they have some concerns. By validating their objection, you show that you're listening to them and that you care about their perspective. This helps to break down resistance and make them more open to your solution.

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3 Provide a solution

The third step to handle any sales objection is to provide a solution. This means presenting your value proposition, benefits, and proof in a way that addresses your prospect's specific needs, goals, and challenges. You need to tailor your solution to the objection, and avoid generic or irrelevant responses. You can use stories, testimonials, case studies, or data to support your solution, and show how you can help your prospect achieve their desired outcome. You can also use social proof, such as reviews, ratings, or endorsements from other customers, to boost your credibility and trustworthiness.

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Kiran Das

I help businesses achieve their growth and revenue goals using digital Channels, WhatsApp marketing & Automations.?? | Influencer marketing
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My perspective on providing solutions to sales objections are 1. Tailor your solution to the objection. Avoid generic or irrelevant responses. 2. Address the prospect's specific needs, goals, and challenges. 3. Use stories, testimonials, case studies, or data to support your solution. 4. Show how you can help the prospect achieve their desired outcome. 5. Be specific and provide evidence to support your claims. 6. Be respectful and avoid being argumentative. Focus on the value of your product or service. How can it help the prospect solve their problem or achieve their goals? 7. Be patient and persistent. It may take some time to overcome a prospect's objection. Don't get discouraged if they don't say yes right away.

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4 Confirm the solution

The final step to handle any sales objection is to confirm the solution. This means checking if your prospect is satisfied with your answer, if they have any other questions or concerns, and if they are ready to move forward in the sales process. You need to ask for feedback, confirmation, or commitment, and use positive language and tone. You can use phrases like "Does that make sense?", "Are you comfortable with that?", or "Are you ready to take the next step?" to confirm the solution. This will help you close the gap, overcome the objection, and advance the sale.

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Kiran Das

I help businesses achieve their growth and revenue goals using digital Channels, WhatsApp marketing & Automations.?? | Influencer marketing
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Steps to confirm the solution to a sales objection are as follows Ask for feedback: "Does that make sense?", "Are you comfortable with that?", or "Do you have any other questions?" Ask for confirmation: "Based on what we've discussed, are you ready to move forward?" or "Would you like to schedule a demo?" Ask for commitment: "Are you ready to sign up today?" or "Would you like to book a call to discuss your specific needs in more detail?" Use positive language and tone: "I'm confident that our CRM system can help you to achieve your goals." or "I'm excited to help you take your business to the next level."

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5 Leverage social media

One of the advantages of social selling is that you can leverage social media to handle sales objections without damaging relationships. You can use social media to research your prospects, identify their pain points, interests, and preferences, and tailor your messages accordingly. You can also use social media to educate your prospects, share valuable content, and position yourself as an expert and a resource. You can also use social media to engage your prospects, build rapport, and nurture the relationship. You can also use social media to follow up, remind, and reinforce your solution, and keep the conversation going.

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Kiran Das

I help businesses achieve their growth and revenue goals using digital Channels, WhatsApp marketing & Automations.?? | Influencer marketing
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Social media: a powerful tool for handling sales objections, building rapport, trust, and credibility. The options can be as follows. 1. Respond promptly to comments & questions. Show you're listening and willing to address concerns. 2. Share customer testimonials & case studies to overcome objections and show value. 3. Create content that addresses common sales objections and answers FAQs. 4. Engage with potential customers on social media to build relationships. Like and comment on their posts, participate in relevant groups and discussions. Get to know them and understand their needs. 5.Follow up with potential customers on social media to answer lingering questions and show you're interested in their success.

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6 Handle sales objections without damaging relationships

Sales objections are not the end of the world, but an opportunity to demonstrate your value, expertise, and professionalism. By following these steps, you can handle sales objections without damaging relationships, and use social selling to your advantage. You can turn objections into conversations, conversations into connections, and connections into customers.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you handle sales objections without damaging relationships?

1

2

3

4

5

6

7

1 Understand the objection

2 Validate the objection

3 Provide a solution

4 Confirm the solution

5 Leverage social media

6 Handle sales objections without damaging relationships

7 Here’s what else to consider

Social Selling

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How can you handle sales objections without damaging relationships?

1

2

3

4

5

6

7

1 Understand the objection

2 Validate the objection

3 Provide a solution

4 Confirm the solution

5 Leverage social media

6 Handle sales objections without damaging relationships

7 Here’s what else to consider

Social Selling

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