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How can you handle resistance to change in Community Organizing?

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Community organizing is the process of mobilizing people to act collectively for a common cause, such as social justice, environmental protection, or political reform. However, not everyone in your community may be willing or ready to join your efforts, and you may encounter resistance to change from various sources. How can you handle this challenge and overcome the barriers to achieving your goals? Here are some tips to help you deal with resistance to change in community organizing.

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1 Understand the sources of resistance

Before you try to persuade or confront the people who oppose or ignore your cause, you need to understand why they are resistant to change. Resistance can stem from different factors, such as fear, distrust, inertia, self-interest, or lack of information. By identifying the sources of resistance, you can tailor your approach and address the specific concerns or objections that people have. For example, if people are afraid of losing their jobs or status due to your proposed change, you can provide them with evidence or examples of how the change can benefit them or mitigate the risks. If people are distrustful of your organization or leaders, you can build rapport and credibility by being transparent and accountable. If people are simply unaware or indifferent to your cause, you can raise awareness and educate them about the issue and its impact.

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Steve Chen

Community Events at Sonar ?? | Executive Director of Code & Coffee | 37 cities with 368 events a year
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Rule through trust in your personal brand rather than top-down authority. There is a myriad of reasons for resistance to change from: lack of context, lack of experience, miscommunication, or even unconscious biases! On-top of that, humans are naturally resistant to change. Focus on framing change as an expectation early on and work on those reasons overtime. No situation is alike and many stem from the reasons above. Do the work and figure out what's the cause, one-by-one, take those learnings and apply it again. Build a culture where one can trust one another.

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2 Engage in dialogue and listen actively

One of the most effective ways to handle resistance to change is to engage in dialogue and listen actively to the people who are resistant. Dialogue is not a one-way communication or a lecture, but a mutual exchange of ideas and perspectives that allows both sides to learn from each other and find common ground. Listening actively means paying attention to what the other person is saying, asking open-ended questions, reflecting back what you hear, and acknowledging their feelings and opinions. By engaging in dialogue and listening actively, you can show respect and empathy, reduce hostility and defensiveness, clarify misunderstandings, and discover the underlying needs and interests of the people who are resistant. You can also use this opportunity to share your own views and values, explain your rationale and vision, and invite feedback and suggestions.

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Kelsi Ju, M.A.

DEI Executive Leadership Coach, Speaker, Writer
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Active listening is different for each individual, so we must first identify our communication biases before engaging in dialogue with others. For example, some cultures demonstrate active listening with regular sounds of agreement or head nods, while others might interpret these behaviors as interruptions. Another example, some nuerodivergent folks actively listen by not making eye contact or moving their bodies, in contrast American neurotypical professional standards demand eye contact and undivided attention (mentioned in the prompt explanation).

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3 Involve and empower the people who are resistant

Another way to handle resistance to change is to involve and empower the people who are resistant in the process of planning and implementing the change. By involving them, you can make them feel valued and respected, increase their sense of ownership and commitment, and tap into their skills and insights. By empowering them, you can help them overcome their fears and doubts, boost their confidence and motivation, and enable them to take action and contribute to the change. You can involve and empower the people who are resistant by asking for their input and participation, offering them choices and options, providing them with support and resources, and recognizing and rewarding their efforts.

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4 Negotiate and compromise when necessary

Sometimes, you may not be able to convince or mobilize everyone in your community to support your cause, and you may have to negotiate and compromise with some of the people who are resistant. Negotiation and compromise are not signs of weakness or failure, but strategies to resolve conflicts and achieve win-win outcomes. When you negotiate and compromise, you need to be clear about your goals and priorities, but also flexible and open-minded about the means and methods. You also need to be respectful and cooperative, but also assertive and confident. You can negotiate and compromise by identifying the areas of agreement and disagreement, exploring the options and alternatives, finding the mutual benefits and trade-offs, and reaching a fair and acceptable deal.

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5 Celebrate and sustain the change

Finally, you need to celebrate and sustain the change that you have achieved with your community organizing efforts, and acknowledge the role and contribution of the people who were resistant but eventually joined or supported your cause. Celebrating and sustaining the change can help you reinforce the positive outcomes and impacts, maintain the momentum and enthusiasm, and prevent the relapse or reversal of the change. You can celebrate and sustain the change by sharing the stories and testimonials of success, expressing gratitude and appreciation, providing feedback and recognition, and creating opportunities for continuous learning and improvement.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you handle resistance to change in Community Organizing?

1

2

3

4

5

6

1 Understand the sources of resistance

2 Engage in dialogue and listen actively

3 Involve and empower the people who are resistant

4 Negotiate and compromise when necessary

5 Celebrate and sustain the change

6 Here’s what else to consider

Community Organizing

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How can you handle resistance to change in Community Organizing?

1

2

3

4

5

6

1 Understand the sources of resistance

2 Engage in dialogue and listen actively

3 Involve and empower the people who are resistant

4 Negotiate and compromise when necessary

5 Celebrate and sustain the change

6 Here’s what else to consider

Community Organizing

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