How can you handle a client's differing vision for their Social Media Marketing campaign?

You can take a few steps to better understand a client’s differing vision: - Inquire about their specific goals and what they are hoping to accomplish - Figure out who their target audience is - Ask how they would define success - Based on the answers your client provides, you can develop an effective social media strategy that aligns with what they want to accomplish.

creativity is subjective. not all cooks would have an agreement on the same thought. However, it would help if you made them understand your thought, lead on it, and ensure it succeeds. Normally, in these situations, you would definitely get engagement fr sure as some of the audiences might resonate for sure. It's just a matter of how passionate you are to sell your idea. P.S. it should not be something very unreasonable!

Ask them: why are we posting this on social anyways? If we’re doing it for awareness, we can review what tends to get the best reach. If we’re doing this to build brand, we need to prove that this speaks to their values. When we recommend something it’s because we want to position your brand to win. But at the end of the day, if they want to do something that won’t work, goes against best practices and isn’t based in any data, it’s their funeral.

A lot of times the decisions taken on the client side are from the gage groups who do not understand social media. In such cases, the brand manager also might not have much to say, here's where the references and past work or competitor work come in handy to show them what works. Try to benefit from the same age group barrier by showing how the world succeeded using the same technique or idea.

When there's a conflict in social media vision between a client and agency, there's a good chance that the client is thinking more about pleasing internal stakeholders. See if that's it and address it. Because internal stakeholders don't fill your coffers. Customers do.

Try to tweak and make an alternative route for sure, however compromising your creativity because someone didn't get it depends on you. If it's for the greater good and you believe that it'll work, be rigid, nothing wrong here. Alternatives > Compromises for sure!

Data driven insight can be one of top killer to softly turned down client's request. Combine the data with recommendation editorial plan that still align with the objective of the social media campaign itself.

One pro tip is always explain thoroughly the Service Level Agreement (SLA) on how you and your team will conduct and maintaining their social media and campaign. Using one source platform (e.g deck slide, spreadsheet or any kanban board tools) to address all feedback and approval and keep it under record.

In build and construction ?? I’ve heard carpenters say The cost is $N dollars. 2x as much if you give advice, 3x if you are going to help. I’ve yet to say it aloud, but I’ve thought it. ??

Use data and analytics to support your recommendations. Show examples of successful campaigns that align with your proposed strategies. Objective evidence can be a powerful tool in convincing clients.

Nothing beats numbers. If you can prove that your approach worked out, you will have leverage in the client relationship and can build trust over time. Next time, you may get more leeway for executing recommendations — but make sure you’re right then as well.

Understand that sometimes is okay to disagree with clients on certain decisions concerning work therefore during disagreement let them speak make sure you listen. Don't burn bridges always make them feel comfortable with your proposal. Be gentle because everyone wants to be treated well. Find time to reach out share some few chats about other topics to calm nerves this would build a friendly atmosphere.

Clients rarely have "different creative vision" than you. What they usually have is "your idea doesn't look like what we're used to." And if this is the issue, point it out to them. This is a good way to respectfully disagree without jeopardizing good relations. Because you're not disagreeing with them. You're just offering something new.

Test both ideas for the campaign and follow the numbers if it doesn't hurt the cohesive image of the brand. A lot of times the difference of opinions comes from the different ways in which you are looking at the brand/product/campaign. Both could be right, probably not 100%, but both points carry value. In my experience, if it doesn't hurt the brand, test both ideas, you will be surprised by the amount of valuable information you will gain from the test!

Sometimes people don’t want to hear It. They might not understand how hard it’s making your job. Just keep doing your job and every so often suggest your recommends.