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How can you guarantee Scrum artifacts are valuable?

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Scrum is a popular agile framework that helps teams deliver value to customers in an iterative and incremental way. Scrum relies on three main artifacts: the product backlog, the sprint backlog, and the increment. These artifacts represent the work that the team needs to do, the work that the team commits to do in a sprint, and the work that the team delivers at the end of a sprint. But how can you guarantee that these artifacts are valuable, not only for the team, but also for the stakeholders, the users, and the organization? Here are some tips to ensure that your Scrum artifacts are valuable and aligned with your goals.

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Adriano Krzyuy

Serial Entrepreneur | Background in IT | Passion for companies that impact the world
Lukasz Wilczynski

Senior IT Leader | Builder of high-performing IT organizations | Business savvy | Agile to the bone | VUCA tamer
John Fletcher

Transformative Leader | Agile Enthusiast | People Developer | Operations | SDLC | Scaling Organizations | Systems…

1 Define value

The first step to guarantee the value of your Scrum artifacts is to define what value means for your product and your context. Value can be measured in different ways, such as customer satisfaction, business outcomes, user feedback, or social impact. You need to identify the key value indicators that matter for your product and align them with your vision, strategy, and objectives. You also need to communicate these value indicators to your team and your stakeholders, so that everyone has a clear understanding of what you are trying to achieve and why.

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Adriano Krzyuy

Serial Entrepreneur | Background in IT | Passion for companies that impact the world
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Defining value is the foundation of delivering valuable Scrum artifacts. It is essential to align the team's efforts with the organization's goals and communicate these value indicators effectively to all stakeholders. Without a clear definition of value, the team may end up working on tasks that do not contribute significantly to the overall objectives.

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Lukasz Wilczynski

Senior IT Leader | Builder of high-performing IT organizations | Business savvy | Agile to the bone | VUCA tamer
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The phrase "guarantee" in SCRUM is quite oxymoronic. The whole point of SCRUM is that it is to be EMPIRICAL. So you create, you verify, you judge is it good or not. Value - defined up front - is just a guidance, initial idea based. And ideas ALSO change as we learn more and more. So stop looking for safe, "guaranteed" ways :), get empirical.

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John Fletcher

Transformative Leader | Agile Enthusiast | People Developer | Operations | SDLC | Scaling Organizations | Systems Architect | LEAN Product Development
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You are leaving out a key artifact. The User Story. The art of writing a good user story is invaluable to defining your value delivery. In my experience, many teams use the User Story as a way to break down the work necessary to delivery value. That is wrong and more of a waterfall approach to the solution. The User Story should contain the business problem and some acceptance criteria that defines what good looks like for the value delivered. How to actually solve the problem should be fluid.

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2 Refine value

The second step to guarantee the value of your Scrum artifacts is to refine them regularly and collaboratively. Refining means inspecting and adapting your artifacts based on new information, feedback, or changes in the environment. You should refine your product backlog by prioritizing the most valuable items, splitting them into smaller and more manageable chunks, and adding or removing items as needed. You should refine your sprint backlog by selecting the items that fit your sprint goal, estimating them realistically, and updating them as you work on them. You should refine your increment by reviewing it with your stakeholders, collecting feedback, and incorporating it into your next sprint.

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John Fletcher

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If you define measurable acceptance criteria to your user story, the value refinement will be based on the result you measure each iteration. If the needle is not moving, adapt your approach.

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3 Deliver value

The third step to guarantee the value of your Scrum artifacts is to deliver them frequently and transparently. Delivering means making your artifacts visible and accessible to your team and your stakeholders, so that they can see the progress and the results of your work. You should deliver your product backlog by making it available and up to date, so that everyone can see what is planned, what is in progress, and what is done. You should deliver your sprint backlog by making it visible and trackable, so that everyone can see how the team is performing and collaborating. You should deliver your increment by releasing it to your users, so that they can use it, benefit from it, and provide feedback.

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Adriano Krzyuy

Serial Entrepreneur | Background in IT | Passion for companies that impact the world
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Transparency in delivering Scrum artifacts fosters trust and enables stakeholders to monitor progress. Regularly delivering increments allows for early validation and feedback, reducing the risk of delivering a product that does not meet expectations. Timely delivery of valuable artifacts is a sign of an effective and efficient Scrum team.

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John Fletcher

Transformative Leader | Agile Enthusiast | People Developer | Operations | SDLC | Scaling Organizations | Systems Architect | LEAN Product Development
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Building measures into the code for the acceptance criteria before the user story is released makes this trivial. The important thing is the story is NOT done until the acceptance criteria is met or negotiated. Many teams think delivery of story means done. This will cause focus to shift from delivering value to just delivering stories. It’s output vs outcomes. Output is pointless if business outcomes are not met.

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4 Validate value

The fourth step to guarantee the value of your Scrum artifacts is to validate them empirically and objectively. Validating means testing and measuring your artifacts against your value indicators, so that you can verify if they are delivering the expected value or not. You should validate your product backlog by using data and evidence, such as analytics, experiments, or surveys, to evaluate the impact and the return on investment of your product. You should validate your sprint backlog by using metrics and indicators, such as velocity, quality, or happiness, to assess the efficiency and the effectiveness of your team. You should validate your increment by using feedback and insights, such as reviews, ratings, or testimonials, to understand the satisfaction and the needs of your users.

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5 Improve value

The fifth step to guarantee the value of your Scrum artifacts is to improve them continuously and systematically. Improving means learning and applying the lessons and the improvements from your validation, so that you can increase the value of your artifacts over time. You should improve your product backlog by adjusting your priorities, scope, or features, based on the data and the evidence from your validation. You should improve your sprint backlog by adapting your processes, practices, or tools, based on the metrics and the indicators from your validation. You should improve your increment by enhancing your quality, usability, or functionality, based on the feedback and the insights from your validation.

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John Fletcher

Transformative Leader | Agile Enthusiast | People Developer | Operations | SDLC | Scaling Organizations | Systems Architect | LEAN Product Development
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Define success criteria up front in your User Story and measure every delivery. Feedback needs to be empirical, not anecdotal. In my experience the biggest blocker I have seen is that teams are pressured to release stories every sprint so management can measure “velocity”. To me, this just opens up opportunities for disfunction and waste. Value delivery is everything. Output does not always equal outcomes!

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6 Share value

The sixth step to guarantee the value of your Scrum artifacts is to share them widely and proudly. Sharing means communicating and celebrating your artifacts with your team, your stakeholders, your users, and your organization, so that they can recognize and appreciate the value of your work. You should share your product backlog by presenting and explaining your vision, strategy, and objectives, and how they relate to your value indicators. You should share your sprint backlog by demonstrating and discussing your sprint goal, plan, and results, and how they contribute to your value indicators. You should share your increment by showcasing and highlighting your features, benefits, and achievements, and how they match your value indicators.

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Adriano Krzyuy

Serial Entrepreneur | Background in IT | Passion for companies that impact the world
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Sharing Scrum artifacts is essential for gaining support and recognition from stakeholders and the organization. Effective communication about the artifacts' value and impact creates a sense of ownership and pride within the team. Celebrating achievements boosts team morale and reinforces the value-driven approach.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you guarantee Scrum artifacts are valuable?

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1 Define value

2 Refine value

3 Deliver value

4 Validate value

5 Improve value

6 Share value

7 Here’s what else to consider

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