How can you guarantee email deliverability?

Before asking “what’s the best ESP for me?”, spend time reviewing your email goals, how they align with business objectives, and what tools you need to achieve those goals. Get it all down on paper… Do you just need pipes to send through? Reporting giving you guidance on how to diagnose and solve performance issues? Or do you also need tools to help you segment and personalize, build email templates, or create automation workflows? Once you have your hit-list, do research to identify a short list of ESPs who meet your requirements. Test out their tools (if they’re self-serve) or ask for a demo from a solutions architect who understands your use case and can explain how their ESP meets your needs.

Picking the right email service provider is key. Look for one with a strong reputation for inbox delivery. A good provider helps you avoid spam filters, offers tools to measure your success, and supports you when you hit snags. Think of it as the foundation of your email strategy.

I use email deliverability platforms like Folderly. It helps a lot! You need to fix your reputation on the go, because deliverability is a dynamic thing.

It is impossible to guarantee email deliverability, but choosing a respected ESP can help. Check independent reports like EmailToolTester's, ask what ESPs people in your industry use and like, and don't forget to ask which ones they've left behind and why.

we primarily use Google inboxes from various domains for our cold email setup. We sent out 50 emails daily from each inbox, with two inboxes assigned per domain. The total emails a client wished to send determined how many domains we acquired. Typically, we began with sending 250-500 emails per client each day and increased the number as needed

The quality of an email list is indeed crucial for email deliverability. In my experience, implementing a double opt-in process has significantly reduced bounce rates and increased engagement. It's also important to note that segmenting your list based on user behaviour and interests can drastically improve your open and click-through rates. Regular list hygiene is a must, and I can't stress enough the importance of avoiding purchased or rented lists - they can seriously harm your sender's reputation.

A clean list is gold. Regularly remove bounced emails and unengaged subscribers. This improves your reputation and ensures your emails reach people who want them. It's like keeping your garden weed-free, so your plants thrive.

On interval of every 45 days makes sure email verification. So we can reduce the bounce rate. Also verify the contact still working on same domain or its been moved out. This 2 basic things can keep our email list clean and ready to send.

Set up engagement segments. I like to use: 0-7 Days 8-30 Days 31-60 Days 61-90 Days 91-180 Days 181+ Days Next set up some automation around bounced emails. If you can separate soft vs hard bounces. Hard bounces require a reach out on a secondary channel cuz those emails ain't ever going to be delivered. Soft bounces are a little different. I usually put soft bounces on a 14 day marketing hold to cool down their account and then restart them in marketing efforts.

Regularly audit your email list and verify each time to reduce bounces. Use re-engagement campaigns for inactive subscribers, and always respect opt-outs. A clean list ensures better engagement and protects the sender's reputation. ?? #ListHygiene #EngagementBoost

Your emails should grab attention and provide real value. Make sure they're also in line with laws like GDPR or CAN-SPAM. This keeps your emails out of the spam folder and in your audience's inbox, where they belong.

Be aware of your email content and spelling which leads your emails direct to spam folders. So make something unique content which could not be lead for CAN-SPAM category.

Beyond avoiding spam triggers, focus on value-driven content. Use storytelling, address pain points, and offer solutions. Authenticity fosters trust and boosts open rates. One should also focus on the HTML-to-text ratio; Less HTML is better. ?? #AuthenticContent #TrustBuilding

Content is, as always, everything. From the subject line to the body of the email. Be compelling. Tell a story. Explain how you will help solve something for the recipients. And, always have a clean and clear call to action.

I've tried a million ideas, and my takeaways are: - get to the point in the first sentence: people are busy, so they will most likely just scan the message anyway - don't ask for more than one thing per message: basic courtesy, but also, people are easily distracted - don't insert or attach files (including images) if you can: spam filters hate them - don't email more than once per week, unless you're okay with losing your audience - apologize if you mess up: sometimes you'll forget to add the right hyperlink, mess up peoples' names

Always test different aspects of your emails, like subject lines or send times. Use what you learn to make your emails better. This constant improvement helps your emails get seen and acted on more often.

Some domains may change email domain and some may closed permanently, be consistent on quality check. Email is dynamic it has no consistent productivity, man power is indeed in QC to keep up most list.

For those times your email ends up in the promotional folder, your "From" line matters more than your subject line. Customize it to make it unique, clever, undeniably click-worthy. It will be worth it in the long rung.

Don't forget: - accessibility (is it screen reader friendly? do your images have alt tags? are the fonts legible and contrast high?) - mobile optimization - how it looks in dark mode on phones and computers.

Beyond A/B testing, consider the time of sending, frequency, and responsive design. Remember, every audience segment may have unique preferences. Adjust, learn, and iterate. ?? #ContinuousOptimization #ResponsiveDesign

You can't guarantee email deliverability. Period. RUN from anyone telling you otherwise. There are hundreds of factors impacting inbox placement, and even the best senders sometimes face issues outside of their control. You can ensure your deliverability remains consistently high by following the sender guidelines outlined on postmaster pages and within documents published by reputable organizations like M3AAWG, but understand there is no silver bullet to the inbox, and no way to *guarantee* inbox placement. Mailbox providers (and input from the recipients they serve) determine where your emails will land.

By the end of Q1 2024, both Google and Yahoo will require bulk senders to authenticate their email, enable easy unsubscribing, and only send emails their recipients want. Gmail has a 28% market share globally in the email field and, naturally, Google wants to protect its nearly 2 billion users from unwanted messages. Companies must follow these requirements when sending emails to Gmail and Yahoo accounts. If they don’t, their messages won’t be delivered. This can be a significant problem for businesses, particularly given Gmail’s massive user base of 1.8 billion accounts. This is a very BIG deal.

Here's the one thing that completely transformed my email open rates within my customers and prospects: personalized send times. Forget the search for a universal "best time" to send campaigns – instead, embrace the game-changing "Personalized Send Time" feature. It's a simple toggle that demands zero extra effort from you. By aligning your email delivery with individual reader habits, you ensure messages hit their mark precisely when engagement is likely. This tailored strategy translates into higher open rates, increased clicks, and elevated engagement.

Don't forget about the technical side. Make sure your email setup (like SPF, DKIM, and DMARC records) is correct. This tells email providers you're a trusted sender. Also, consider the timing and frequency of your emails. It's all about finding the right balance.

If your From address ends in @google.com, @yahoo.com, or similar, change it immediately. Few things will tank your deliverability more.