登录查看更多内容

How can you guarantee accurate digital strategy metrics?

由人工智能和领英社区提供技术支持

Digital strategy metrics are essential to measure the effectiveness of your online marketing efforts and optimize your return on investment. However, not all metrics are created equal, and some may be inaccurate, misleading, or irrelevant for your goals. How can you guarantee accurate digital strategy metrics that align with your business objectives and reflect your digital performance? Here are some tips to help you.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

1 Define your KPIs

The first step to ensure accurate digital strategy metrics is to define your key performance indicators (KPIs) that match your specific goals and target audience. KPIs are the measurable outcomes that indicate whether you are achieving your desired results, such as conversions, leads, sales, retention, or engagement. You should have a clear and realistic idea of what success looks like for your digital strategy and how you will track it with relevant and reliable data sources.

添加您的观点

Attila Tóth

??Helping international brands transform into the digital future, today. // Digital Strategist // Digital Due Diligence Advisor
举报内容
Fun fact: this article shouldn't be under the marketing segment. Digital strategy needs to be defined a level above that. That's why in terms of KPIs, we see here mostly front-office KPIs, but a digital strategy should cover also back-office metrics like: - Avg. time spent on delivering services / producing goods (people and equipment) broken down into standard operating procedures (SOPs), target times (eg. one of the production lines takes 14 minutes on avg to create a product, a target time should be 11 minutes) - Time lost by operational bottlenecks, number of operation bottlenecks / months and their target values (eg. a key supplier is late 24h, on avg. 2 times/month, this causes 12% of production capacity loss/m, goal to go below 10%)

已翻译

赞
Mert Damlapinar

Empowering CPGs with strategy & tech solutions in digital commerce, MarTech, AI, retail media, digital shelf. ex.L’Oreal, Mondelēz, Sabra/PepsiCo | Advisory Board, Keynote Speaker, Investor,Author | Amsterdam & New York
举报内容
In the world of #digitamarketing, success isn't about collecting numbers, but ensuring those numbers mirror our strategic objectives. Take L'Oréal, for instance. Rather than just measuring the number of site visits, we targeted 'time spent on their tutorials' as a KPI. Why? Our goal was to engage and educate consumers on their beauty products. The tactic was clear: more time on tutorials meant better engagement and higher product knowledge, leading to #sales and greater LTV. Your KPIs should be more than metrics; they should mirror your business objectives. Align your KPIs with customer-centric outcomes; a metric that doesn't resonate with your shopper's journey is merely a number, not a measure of true success.

已翻译

赞

2 Choose the right tools

The second step to guarantee accurate digital strategy metrics is to choose the right tools and platforms that can collect, analyze, and report your data. There are many options available, such as Google Analytics, Facebook Insights, or HubSpot, that can help you monitor your website traffic, social media activity, email campaigns, or content marketing performance. However, you should be careful to select the tools that suit your needs, budget, and integration capabilities, and avoid using too many or too few tools that can create data silos or gaps.

添加您的观点

A. Lee Judge

Co-Founder Content Monsta | Helping businesses produce better content | B2B Marketing Strategist | Corporate Speaker | Podcast and Video Publisher
举报内容
Often times the tools provided by or most closely associated with the online marketing effort aren't the best tools to measure that effort. For example, podcasters have typical metrics like downloads and subscriptions. However, for a business, those metrics don't have much value. The critical metrics reside in your web analytics, CRM, and Marketing Automation Platform. These show you how the effort actually impacts business - rather than vanity metrics related to the effort.

已翻译

赞

3 Set up your tracking

The third step to ensure accurate digital strategy metrics is to set up your tracking and measurement systems properly and consistently. This means that you should configure your tools and platforms according to your KPIs, target audience, and best practices, and make sure that they are working correctly and capturing the data you need. You should also use consistent naming conventions, tags, and parameters for your campaigns, channels, and sources, and avoid duplicate or missing data that can skew your results.

添加您的观点

4 Validate your data

The fourth step to guarantee accurate digital strategy metrics is to validate your data and check for any errors, anomalies, or discrepancies that can affect your analysis and reporting. You should regularly audit your data quality and accuracy, and compare it with other sources or benchmarks to verify its validity and reliability. You should also look for any outliers, spikes, or drops in your data that may indicate issues with your tracking, tools, or campaigns, and investigate and resolve them as soon as possible.

添加您的观点

5 Analyze and report your data

The fifth step to ensure accurate digital strategy metrics is to analyze and report your data in a meaningful and actionable way. You should use data visualization tools and dashboards that can help you see the trends, patterns, and insights from your data, and communicate them effectively to your stakeholders and decision-makers. You should also use data analysis techniques and methods that can help you interpret your data and identify the causes, effects, and opportunities for improvement.

添加您的观点

A. Lee Judge

Co-Founder Content Monsta | Helping businesses produce better content | B2B Marketing Strategist | Corporate Speaker | Podcast and Video Publisher
举报内容
A typical error in this step occurs when the data analysis expert is too distant from the meaning of the data. They produce beautiful reports, but fall short of the ability to identify the right data to analyze. They may lack deep knowledge of the "source" of the data required to best extract actionable insights from the data.

已翻译

赞

6 Optimize your digital strategy

The sixth and final step to guarantee accurate digital strategy metrics is to optimize your digital strategy based on your data and insights. You should use your metrics as feedback and guidance to adjust and refine your goals, strategies, tactics, and actions, and test and experiment with different options and scenarios. You should also monitor and measure your progress and performance regularly, and celebrate your wins and learn from your failures.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Digital Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you guarantee accurate digital strategy metrics?

1

2

3

4

5

6

7

1 Define your KPIs

2 Choose the right tools

3 Set up your tracking

4 Validate your data

5 Analyze and report your data

6 Optimize your digital strategy

7 Here’s what else to consider

Digital Strategy

给文章评分

感谢您的反馈

更多Digital Strategy相关文章

更多相关阅读内容

How can you guarantee accurate digital strategy metrics?

1

2

3

4

5

6

7

1 Define your KPIs

2 Choose the right tools

3 Set up your tracking

4 Validate your data

5 Analyze and report your data

6 Optimize your digital strategy

7 Here’s what else to consider

Digital Strategy

给文章评分

感谢您的反馈

查看其他技能