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How can you follow up after a sales pitch to keep the conversation going?

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You've just delivered a great sales pitch to a potential client. You've explained the benefits of your product or service, addressed their pain points, and answered their questions. But what happens next? How can you make sure that your pitch leads to a closed deal and a long-term relationship? Here are some tips on how to follow up after a sales pitch to keep the conversation going and move the prospect closer to a purchase decision.

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Leila Sawma

Growth Catalyst | Expert in Business Development & Strategic Market Expansion | Transforming Visions into Results!
Alex Falzon

I identify myself as a human skills specialist that transforms doubt into authentic leadership presence by believing in…
Micha? Gawryluk

Make sales work.

1 Send a thank you note

The first thing you should do after a sales pitch is to send a thank you note to the prospect. This shows that you appreciate their time and attention, and that you value their feedback. A thank you note should be brief, personalized, and professional. It should also include a clear call to action, such as scheduling a follow-up meeting, sending a proposal, or requesting a referral. A thank you note should be sent within 24 hours of the pitch, preferably by email or text.

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Leila Sawma

Growth Catalyst | Expert in Business Development & Strategic Market Expansion | Transforming Visions into Results!
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During my sales pitch, I always make sure to mention the estimated cost of their purchase to gauge their reaction and offer different solutions closer to their expectations if they found it above their set budget to not lose the whole sale. After the pitch it is key to follow it up with a proposal and then a call to potentially close. Waiting too long might open a window for your competitors to close in on the sale.

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Alex Falzon

I identify myself as a human skills specialist that transforms doubt into authentic leadership presence by believing in people so that they can, in turn, believe in themselves and provoke change and further development.
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In the world of sales, it's not uncommon for many to stick to a single follow-up medium, often limited to emails. However, research reveals that a considerable number either refrain from follow-ups or throw in the towel after a couple of attempts. The truth is, creativity knows no bounds when it comes to following up on a pitch. Diversify Your Approach: Instead of relying solely on one approach, consider injecting creativity into your follow-up strategy. Imagine sending a follow-up email with a link to an insightful article tailored to your prospect's interests. Or, how about expressing interest by liking their recent posts on social media? Perhaps, a subtle but effective move is accessing and engaging with their profile on LinkedIn.

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2 Provide relevant information

The next step is to provide the prospect with relevant information that supports your pitch and addresses their needs. This could be a case study, a testimonial, a demo, a white paper, or a video. The information should be tailored to the prospect's industry, goals, challenges, and interests. It should also highlight the value proposition, the competitive advantage, and the return on investment of your solution. The information should be sent within a few days of the pitch, and followed by a phone call or an email to check if they have any questions.

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3 Ask for feedback

Another way to keep the conversation going after a sales pitch is to ask for feedback from the prospect. Feedback can help you understand the prospect's level of interest, their concerns, their objections, and their decision-making process. Feedback can also help you improve your pitch and your offer for future prospects. You can ask for feedback by sending a survey, a questionnaire, or a rating scale. You can also ask for feedback during a follow-up call or meeting, by using open-ended questions and active listening.

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Steve Knapp

I help sales leaders optimise their sales and marketing strategies, with a sharp focus on top-of-funnel activities that drive meaningful engagement, build stronger pipelines, and deliver exceptional sales outcomes
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Without doubt one of the biggest gaps I see in sales that sellers constantly misses is the next step. The deliberate, planted question, action or content share. We know that contacts build a know like trust position, yet we leave this golden opportunity to luck. Deferring the control to your buyer is madness. Take ownership! Demand a next step and deliberately integrate it into your sales cadence. Good luck!

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Aditya Avhad

Driving Growth at UrbanWrk | RICS
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People like to talk, keep the conversation on going with the feedback discussion. Every comment will add momentum to the conversation.

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4 Nurture the relationship

The final step is to nurture the relationship with the prospect until they are ready to buy. This means staying in touch with them regularly, providing value, and building trust. You can nurture the relationship by sending newsletters, blogs, podcasts, webinars, or social media posts that offer useful tips, insights, or stories related to your solution. You can also nurture the relationship by sending birthday cards, holiday greetings, or congratulatory messages that show that you care about them as a person. You should aim to contact the prospect at least once a week, but not too often to avoid being annoying.

By following these tips, you can follow up after a sales pitch to keep the conversation going and increase your chances of closing the deal. Remember that follow-up is not a one-time event, but a continuous process that requires patience, persistence, and personalization.

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Micha? Gawryluk

Make sales work.
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Be natural - your potential client can have complicated decision proces, other stakeholders above, etc. Nurturing relationships builds trust and can help you and your client to find bottlenecks and overcome those.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Aditya Avhad

Driving Growth at UrbanWrk | RICS
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Always help and inform the client, even if no sale is made now. It demonstrates commitment, trust & loyalty. The foundation of reliability & goodwill will help in future sale conversations.

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How can you follow up after a sales pitch to keep the conversation going?

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1 Send a thank you note

2 Provide relevant information

3 Ask for feedback

4 Nurture the relationship

5 Here’s what else to consider

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How can you follow up after a sales pitch to keep the conversation going?

1

2

3

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5

1 Send a thank you note

2 Provide relevant information

3 Ask for feedback

4 Nurture the relationship

5 Here’s what else to consider

Presentations

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