How can you explain traditional animation to clients unfamiliar with the process?

1 What is traditional animation?

Traditional animation, also known as hand-drawn or cel animation, is a technique where each frame of a scene is drawn by hand on a transparent sheet of plastic called a cel. The cels are then placed over a painted background and photographed one by one to create a film strip. The film strip is then projected at a certain speed, usually 24 frames per second, to create the impression of motion. Traditional animation is often considered more expressive and artistic than computer-generated animation, as it allows the animator to have more control and freedom over the style and movement of the characters.

2 What are the benefits of traditional animation?

Traditional animation holds many advantages that make it appealing and valuable for certain projects and audiences. Not only can it create a unique and distinctive visual style that stands out from computer-generated animation, but it can also effectively convey emotions and personalities in an authentic way. This is because the animator has the ability to infuse their own feelings and expressions into the drawings. Additionally, traditional animation can appeal to nostalgia, as many people grew up watching classic animated films and shows that used this technique. Furthermore, it allows the skill and craftsmanship of the animator to be showcased, as each frame is a result of their hard work and dedication.

4 How can you communicate with clients about traditional animation?

When working with clients interested in traditional animation, it is important to effectively and clearly communicate what it involves and what it can offer. Explain the process and the steps of traditional animation, using examples and visuals to help them understand how it works. Highlight the benefits of traditional animation by using case studies and testimonials to demonstrate how it can enhance their project and message. Additionally, address the challenges and limitations of traditional animation, using facts and figures to help them understand realistic expectations and trade-offs. Listen to their needs and goals, offering solutions and suggestions on how to use traditional animation to achieve them, while also being honest about costs and timelines.

5 How can you educate and inspire clients about traditional animation?

Besides communicating with clients about traditional animation, you can also educate and inspire them about this technique and its history and culture. To do this, you should share your passion and vision for traditional animation, show them examples of its diversity and potential, invite them to collaborate in the creative process, and celebrate their support. By doing so, you can demonstrate why you chose this technique, demonstrate its relevance to their project and audience, respect your expertise and authority, and acknowledge their contribution to keeping this technique alive.